In Elon Musk's plan, Tesla's economy car should be called "Model E" and form a "SEX" combination with the already released Model S and Model X. Tesla has had a lot of troubles in trademarks. First, Ford was the first to register the "Model E" trademark. Now there is Adidas to spoil the game. It is really a shot when lying down.
“Three bars are the hallmark of Adidas.†On February 8, sports brand Adidas sued electric car manufacturer Tesla, arguing that Tesla Model 3's trademark is similar to Adidas' trademark and asked Tesla to stop using the logo. Tesla said that the reason for this lawsuit is actually very stubborn, and consumers obviously do not associate the two things that are unconnected with sports shoes and electric cars. A Tesla spokesperson said that the Tesla Model 3 logo had been changed to a visualized Arabic number "3" a few weeks ago, and said the move was only in strict compliance with Tesla's internal trademark resolution, not Adidas’ allegations responded. In the official website of China, the “three†of the horizontal bar is still in use.
In 2016, Tesla released the model 3 of the economy model. Attentive users found that the “3†was not an Arabic number, but a horizontal bar similar to the Chinese “threeâ€.
According to Tesla's plan, the company's products ranged from the first generation of electric sports cars to luxury cars, and finally to economic cars, which required three generations of changes. This symbol represents both the third-generation economy car and the shape of an approximate letter "E" to make up for the inability to call "Model E."
In 2015, Tesla's original "Model E" trademark was confirmed to belong to a truck that Ford introduced in the 1960s. Tesla chose "E", which is intended to represent "Electric" or "Economic". By the way, the other two models form the "SEX" combination. Ford originally claimed that Tesla did not mind the use of the trademark, but later, with Ford's electric car "Bolt" entering the plan, the price of about 30,000 US dollars also formed a benchmark against Tesla, Ford changed its name to "Model E" is easily considered to be the classic "Model T" imitation brand (Ford has previously sued a network company) and has reclaimed the right to use the trademark.
At the April 2016 press conference, Elon Musk announced a new car with a logo similar to “Model III†and appeared on the official website and promotional pictures. Unexpectedly, the sports brand Adidas will also come to the kick. In fact, before Tesla applied for the Model E trademark, the outside world called the low-cost electric car Gen III, which means the company's third-generation model. The first generation was the Roadster developed on the Lotus sports car architecture, followed by the Model S and Model X.
The Tesla Model 3 is not a smaller version of the existing model, the official said that the new car is based on a new platform. For the power system, the Model 3's 0-96.6km/h acceleration time is 6 seconds and the maximum cruising range will reach 346 kilometers. And this data should only be the performance of entry-level models. It is reported that the Model 3 is about to enter the mass production stage on the 20th of this month. The car has received 276,000 orders within 72 hours of the release. At present, the number of orders placed by the pre-order has reached 500,000.
The Tesla official said that the new car delivery date was first in North America, followed by Europe and Asia Pacific. "At present, the second batch of Model 3 delivery dates in North America has been updated to mid-2018. At present, the specific prices in China are not even available. The date of the production is not yet available. It is certain that the newly scheduled Chinese consumers will be later than this. The deadline can only refer to the car."
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