The virtual reality market has begun to develop, but it is still doubtful whether it can develop into a substantial market due to the clumsy and costly equipment. A few days ago, Facebook announced that it will close more than 200 Oculus virtual reality helmet demonstration stations in the US Best Buy chain. The main reason for the foreign media reports is that nobody cares.
According to the USA Today website, Best Buy has a total of 1,400 stores as the nation's largest electronics retail chain. In the past, Facebook and Best Buy cooperated to set up a demonstration station for Oculus helmets in 500 stores. Best Buy employees will let consumers wear helmets and introduce what is virtual reality.
Today, Facebook has decided to close two hundred of them. A spokesperson for Oculus said that this is a seasonal adjustment and will focus more on helmet demonstrations in big cities in the future.
The spokesperson said that the best way for consumers to learn virtual reality is still to wear and demonstrate on the spot. In the future, Oculus will still demonstrate helmets in different retail locations, major event sites, and local communities.
Although Oculus officially calls it a seasonal adjustment, according to US technology media reports, some Oculus demonstration stations are unattended and have a small number of passengers. One of Best Buy's employees in Texas said that because consumers were not interested in the Oculus helmet, he had never done a demonstration for several days.
The demonstration station of the Oculus helmet at the Best Buy store began in May of 2016 and later began to be promoted to more chain stores. According to data disclosed by Best Buy executives in the third quarter earnings analysts meeting, from May to November last year, Best Buy employees performed a total of 300,000 demonstrations of Oculus helmets.
A spokesman for Best Buy said that although two hundred stores will stop the demonstration of virtual reality helmets, all retail stores will continue to sell Oculus helmets. The Oculus helmet is currently priced at $600 and the control handle is priced at $200.
Earlier, Facebook spent $2 billion to acquire Oculus, an event that rekindled the enthusiasm for the ancient technology of virtual reality. Oculus released the world's first full-featured virtual reality helmet. Later, HTC in Taiwan and Sony in Japan also launched helmets. In addition, a large number of third-party developers around the world began to develop games for these helmets.
However, in early February, Oculus broke the negative news. The court ruled that the company had stolen the technology of another game development company, and Facebook needed financial compensation.
Although the outside world is full of enthusiasm for virtual reality, the hardware sales data of the three major manufacturers last year showed that this market is far from breaking out, and its market prospects also have certain doubts.
At present, virtual reality helmets are generally vertigo, and the use of them is extremely cumbersome. The three full-featured helmets need to connect external computers and game consoles through long cables. The total cost of helmets plus computers is close to two thousand dollars.
In addition to the three major manufacturers, some smart phone manufacturers around the world have launched a few tens of dollars of cheap helmets, but many manufacturers use the past 3D video to pretend to be the so-called virtual reality, deceiving consumers, these products can not provide the greatest feature of virtual reality. Immersion experience. (integrated / dawn)
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