Over the years, the market competition has become more and more fierce. In order to compete for customers, LED merchants want to compete with their peers for a life-saving battle. The jokes that have finally evolved into a spirit of arrogance are also everywhere.
However, after a year of honing in 2016, the price hikes smashed the entire LED industry. Nowadays, the LED industry has gradually bid farewell to the market competition of price wars in the past, and enterprises have begun to return to the construction of fundamentals such as product quality and service, and better cultivate the market to increase gross profit margin.
As the market gradually returns to rationality, LED has become an industry in which China's manufacturing is connected to the world, but it is inevitably caught in the embarrassing situation of “manufacturing a strong country†and “brand weak countryâ€. Therefore, this requires domestic LED companies to continuously carry out research and development innovation in products, and promote the branding process of Chinese LED enterprises.
Talking about R&D innovation and brand awareness, it is undeniable that Beijing Kangmet Technology Co., Ltd. (hereinafter referred to as “Commetâ€) is one of the successful corporate examples in China.
R & D innovation, striving to be the leader in the glue industry
Established in Zhongguancun, Beijing in early 2005, Commet is a company specializing in the research, production, sales and service of new polymer materials. The products mainly include silicone packaging materials, polymer micro-foaming materials, epoxy resin packaging materials, etc. .
For more than ten years, Commet has always insisted on high-end market, attracting high-end customers at home and abroad with its high popularity and product reputation, and successfully listed the new three board in November 2016.
It is understood that Commet officially entered the LED glue field in 2011. Its core product is LED silicone encapsulant. After five years of accumulation and precipitation, it has become one of the major suppliers of LED packaging materials in China.
“The reason why Commet can become the leader in LED glue is to rely on quality, cost performance, service, and reputation.†Kang Shite, general manager of Kangmet, told Gaogong LED.
Indeed, the purpose of Commet has always been to do a good value for money, put product performance in the first place, and then talk about the price. In addition, customers will be given technical support to develop new products based on customer needs.
According to Ge Shili, “Customized R&D is the advantage of Commet. Commet has a research and development team of more than 30 doctors and postdocs. This R&D team will tailor the new products according to the needs of customers.â€
In addition, the reason why Commet focuses on the high-end market is mainly due to this R&D team with rich experience in polymer materials such as silicone and epoxy resin.
Reject vicious competition and lay out high-end market
A company that wants to be based in the high-end market must have two major elements. Ge Shili emphasized that, first of all, "have to have its own brand advantage, of course, the brand is slowly established by relying on credibility; secondly, the enterprise enters the middle and high-end market, and the strong innovation and research and development capabilities must keep up."
In fact, Kangmei's specific high-end market is also reluctant to compete with SMEs for price competition. In Ge Shili's view, this does not make any sense.
Looking back at 2016, the rise in raw material prices has led to a more or less upward adjustment in prices across the entire LED industry chain, while Commet has not been affected by price adjustments.
Ge Shili said, "No price increase, on the one hand, considering the fierce competition in the industry, we should still give back to customers with better quality; on the other hand, we must tap the potential from the inside and reduce costs to serve customers."
Undoubtedly, Commet is the solid backing of the company's development with the highest price/performance ratio.
In 2017, Commet will continue to do a good job in the mid-to-high-end market, covering the LED industry in a comprehensive manner, such as packaging silicone, encapsulating RGB epoxy, solid crystal adhesive and other products.
“In fact, products such as encapsulating silicone, encapsulating RGB epoxy, and solid crystal are all present in the market, but they are all imported. At present, these products have become mainstream products in the packaging market. It is to increase the strength of research and development, and constantly develop new products to solve the domestic scarcity of such products." Ge Shili said.
It is worth mentioning that the current packaging products are more inclined to high-power, heat-resistant materials. In response to this market demand, Commet has developed new glue materials for SMD brackets.
In order to attack and defend, the patent will be transformed into a sharp "spear"
"The tiger's mouth to eat" will naturally not be smooth sailing. At the same time as the rise of Commet, a storm and baptism is gradually approaching. As early as April 2014, Dow Corning sued Commet to the court, claiming that Commet's phenyl-containing high-refractive silica gel sold on the market infringed its patents.
It is gratifying to note that after eight months of investigation and trial, Commet has won a great victory in this patent litigation. Referring again to the patent issue, Ge Shili emphasized that “Comemet has never stopped the layout of patents. At present, it has obtained a number of product invention patents and has reached cooperation with domestic and foreign manufacturers.â€
“Of course, compared to international companies, our domestic companies should learn more about their management capabilities and the ability to develop new products to adapt to new markets.†Ge Shili finally proposed.
All in all, domestic enterprises that are still at a disadvantage in patents should abandon the ideas and practices of winning only by price in the past. From a higher perspective, they should be familiar with and use patents from the beginning, apply for patents as much as possible, and build their own. The intellectual property system has become passive and active.
This model can made wthin 12W to 24W.
Input: 100-240V~50/60Hz.
CE FCC ROHS Certificated.
Plug and Play, 12 Months warranty & Lifetime support.
Tip:(+)Center (-)Outer. Also can make (-)Center (+)Outer.
For the Led Strip/Wireless Router, ADSL Cats, HUB, Switches, Security Cameras, Audio/Video Power Supply.
We use a plastic bag and a white box to pack it. We put 100pcs or 200pcs even 250pcs into one carton.
24W Wall Charger,24W Wall Mount Charger,24W Wall Mount Charger,Home 24W Wall Charger
Shenzhen Waweis Technology Co., Ltd. , https://www.waweis.com