According to foreign media reports, market research institute International Data Corporation (IDC)'s "Global Mobile Phone Quarterly Tracking Report" latest preliminary analysis results show that in the third quarter of 2015, global smartphone manufacturers shipped a total of 355.2 million units, compared to 2014 The third quarter's 332.6 million units grew 6.8% year-on-year, the second highest in a single quarter.
The report shows that shipments for the quarter were slightly lower than the previous forecast of 363.8 million units made by International Data Corporation, mainly due to a slight decline in iPhone shipments compared to expectations and the launch of Android flagship products by several top OEMs. The price is above the level that consumers are willing to accept.
data:
1. Samsung shipped 84.5 million units in the third quarter of 2015, up 6.1% year-on-year, still ranking first;
2. Apple's latest iPhone helped drive the company's third-quarter shipments to 48 million units, up 22.2% year-on-year from 39.3 million units. In just one week after the launch of the new product, the iPhone6S and 6S+ set a record of 13 million shipments;
3. In the third quarter of 2015, Huawei shipped 26.5 million smartphones, a year-on-year increase of 60.9%. Huawei once again focused on mid- to high-end products: nearly one-third of shipments in the quarter fall within this price range. Huawei's data shows that sales of mid- to high-end smartphones such as glory 6+ and AscendP8 are up 25% from last year. Despite the rapid growth of the company in China and Europe, Huawei still needs to focus on the US, where its market share is still relatively low.
4. In the third quarter of 2015, the total shipments of Lenovo and Motorola branded smartphones were 18.8 million units, up 11.1% year-on-year. The main market for Lenovo brands is in China, although sales in the Middle East and Africa, as well as in Central and Eastern Europe, have recently increased. The Motorola brand market is still dominated by North America and Latin America, and the MotoX, G and E series attracts many consumers at attractive prices.
5. Xiaomi's smartphone shipments in the third quarter were 18.3 million units, bringing its total sales volume to 52.1 million units in the first three quarters of 2015. Although the company continues to set up branches in Southeast Asia, India and Brazil, China remains its most important market. In China, Xiaomi has launched Red Rice Note2, Red Rice 2APrime, and Rice 4c in the third quarter. Redmi Note2 is the most popular model for Chinese consumers, and it has achieved a good record at the Xiaomi retail point called Mi Home.
in conclusion:
Ryan Reith, director of the International Data Corporation's Global Mobile Quarterly Tracking Report, said: "At present, the format and products of mobile phone manufacturers are in a truly unique moment: in many markets, when it comes to buying smartphones, Consumer awareness of alternative purchase options has gradually increased. In mature and subsidized markets, a number of operators now offer equipment installation plans (EIPs) and early trade-in options. At the same time, unlocked/non-contracted products The number has increased significantly and is slowly beginning to draw the attention of consumers. In these markets, such initiatives will directly challenge Android OEMs whose products sell for more than $500."
Anthony Scarsella, research manager at International Data Corporation, pointed out: "In the third quarter, vendors are focusing more on flagship devices - they are trying to stand out in terms of both functionality and design. In the high-end arena The new flagship model has triggered fierce market competition, and manufacturers have tried their best to challenge the leading Samsung and Apple to become among the international brands. However, although high-end models are splendid, we expect smartphones. The areas with the largest shipments and growth will continue to spend on low-end and mid-range phones, especially in emerging markets."
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