“In 2002, digital communications redefines the phone, and mobile communications began to take off; in 2010, mobile technology redefines computing; now, we have to redefine everything, that is, 'expand the Internet border.'†Raj Talluri, senior vice president of product management at Qualcomm During the IoE Day, it is the three stages of global communication development. In a subsequent media interview, Raj Talluri described Qualcomm's Internet of Everything (IoE) and its value and future.
What is Qualcomm's "Internet of Everything" concept?
When everything is connected, the impact they have on our lives is like the impact of mobile phones on computers. This is an opportunity we are facing now, but there are still many challenges to seize this opportunity.
How is everything connected? Basically rely on "connected"
Qualcomm expects shipments of non-mobile networked terminals to exceed 5 billion by 2018. The Internet of Everything encompasses a variety of vertical areas and market segments: smart cities, healthcare, networking equipment, automotive, smart homes, mobile computing terminals, and a wide range of wearable devices.
For Qualcomm, the Internet of Everything is already a significant market – in FY2014, Qualcomm’s non-mobile segment revenues exceeded $1 billion; in FY2015, Qualcomm expects this number to grow to $1.6 billion; IoE products with integrated Qualcomm technology have shipped more than 100 million. “So it can be said that our non-mobile phone business is growing steadily.†Raj Talluri looks very confident.
According to Raj Talluri, the author summarizes his three points: First, in order to achieve the Internet of Everything, two elements of wireless connection technology and intelligent product combination are needed. Second, the core of the Internet of Things is "wireless connectivity," which he believes is more difficult because the Internet of Things often has "complex and competing connectivity requirements." Third, the development of IoE is not only about the growth of the number of terminals, but also the diversity of terminal applications and how to meet this diversity.
How do connection combinations and smart combinations work together in more specific application areas? In general, Qualcomm will look at three parts: smart objects, such as wearable devices, cameras, etc.; smart cities and smart homes.
How to meet the diversity of terminal applications? For example, in terms of interconnection, high density and high throughput are required, while low power and low delay are required; high speed and high stability are required; large and complex machine connections are required, and some terminals like light bulbs are needed. connection. .. This complex and competing connection requirement is a real problem to be solved.
In order to grasp the core of wireless connectivity, Qualcomm's idea is to broadly integrate wireless technologies in the initial stage, including 4G LTE, 3G, Wi-Fi and Bluetooth technologies. The next step is to provide new service categories, control and exploration as much as possible, and ultimately create an integrated connectivity platform, an intelligent network that connects everything.
Not long ago, Qualcomm just completed the acquisition of Bluetooth chip maker CSR, and it is even more powerful in Bluetooth connectivity. In terms of WIFI, Qualcomm also strengthened after acquiring Qualcomm Atheros. Looking closely at Qualcomm's strategy, it is not difficult to find that the Internet of Everything is basically connected. In the past, Qualcomm can only dominate the wireless wide area network (WWAN). Today, Qualcomm has already established wireless local area network (WLAN), wireless personal area network (WPAN), and of course Qualcomm. The best of both worlds - chips, differentiated software, application processor technology for the Opteron platform, and the ecosystem of the entire software supported by Qualcomm.
“So we have all the puzzles for success in the IoT industry and the market. In addition, we have the advantage of being able to provide low-cost products as well as high-end products when providing a large number of products. "That has been a leader in mobile innovation for 30 years; now, Qualcomm is gradually building the foundation of the Internet of Everything, once again accelerating technological innovation," Raj Talluri said.
How to make the terminal smarter? Like a person, "cognition"
The first step in the interconnection of all things is to connect, and the second step is to be able to interact. "The so-called intelligence, taking a mobile phone to control a thing, is better than the original, but from a smart point of view it is still relatively foolish. It needs interaction, interaction means that there is no need for human intervention between one device and another device. Can make a more intelligent decision that it should do," said Zheng Jiansheng, vice president of sales at Qualcomm China.
Inspired by the human brain, Qualcomm is currently pushing the intelligence of the terminal to a new level. In the morning, the networked alarm clock informs you to get up, the mobile phone informs the scheduled ticket; after the trash can is full, it has sent a message to inform the automatic garbage truck, yes, it is still a Wi-Fi hotspot. .. This hardware and software platform will be built around Qualcomm Snapdragon system-level chips, which also have "personality" and cognitive capabilities.
This gives us a whole new set of possibilities – the human perception model matches smartphones, robots and other devices that interact with us. Perceive, think through thinking, analyze the environment, and ultimately make an instinctive response. If the terminal learns this, in addition to bringing a new user experience, it can also improve security and privacy.
Regarding "cognition," Qualcomm has made breakthroughs in its "brain-inspired computing" research project called Zeroth in recent years. To date, deep learning networks have been discussed and studied primarily in the context of cloud or high-performance CPU and GPU computing clusters. The Zeroth team has implemented large deep neural networks running on Qualcomm's mobile system chips.
Specifically, on the Internet of Things terminals, there are the emergence of drones, smart cameras, and intelligent street lighting.
Raj Talluri laughed that the drone is becoming as popular as the selfie stick. "In fact, drones are also portable." Earlier, Qualcomm introduced the Snapdragon Flight reference board for consumer-grade UAVs and robotics applications. “Currently, drones provide independent shooting, navigation and communication solutions from multiple component suppliers, increasing the cost and size of consumer drones. Snapdragon Flight integrates technologies that define the mobile industry into a single reference board. This creates a drone that is lighter, smaller, easier to use, economical, and durable," explains Raj Talluri.
Qualcomm first used technology in smartphone cameras, and security monitoring became a broader test field for Qualcomm 4K. On the day of IoE Day, Zheng Jiansheng introduced the Qualcomm Xiaolong 618 network camera reference design and development platform. The platform combines leading processing, connectivity, imaging and analysis technologies to support a stronger, smarter and more professional security camera. Qualcomm calls it "autonomous camera" that not only transmits 4K HEVC, but also enables camera image analysis, such as target detection, face detection and recognition, multi-target tracking, and Qualcomm Zeroth target classification. With intelligent camera recognition, customers can no longer be limited to high-cost, server-based cloud video analytics, instead using more reliable, camera-based analytics.
Qualcomm introduced the latest LTE modems MDM9207-1 and MDM9206 during IoE Day. The biggest advantage of these two LTE solutions is that they have smaller size and lower power consumption, which can be used in multiple scenarios of IoT applications. The MDM9207-1 is designed for IoT applications such as smart meters, security, asset tracking, wearables, point of sale, and industrial automation. The MDM9206 will optimize terminal manufacturer costs and provide ultra-low power and extended range for the latest IoT LTE standards Cat-M (eMTC) and narrowband Internet of Things (NB-IOT), as well as more efficient service with narrowband modems. Low data rate IoT applications.
What is the use of object recognition in the camera? This is equivalent to the past we need to see the entire Conan film to know who the murderer is. And if you use the Qualcomm Snapdragon 618 security camera, then the murderer will be marked by the red circle in the first few minutes of the movie. Such a design can be imagined for the efficiency of security.
Internet of Everything Platform: Inevitably Interconnected
The Internet of Things is extremely large, so more power is needed.
With 5 billion terminals connected, more devices will be connected by 2018. Many manufacturers and product lines are involved. In this sense, the Internet of Things creates the entire ecological chain, and interconnection between different terminals is very important.
Qualcomm began developing the AllJoyn open source software platform five years ago. Later, it was easy for the industry to better adopt this technology. Qualcomm introduced a third-party organization that specializes in open source technology and established the AllSeen Alliance. At present, more than 180 manufacturers have joined the organization in order to promote the interconnection of the Internet of Things. Qualcomm believes that this is a very important part of the industry chain.
In addition, Qualcomm cooperated with Google to promote the Thread and Weave industry alliances, allowing products from different manufacturers to connect and interoperate.
In addition to the interconnection of hardware, Qualcomm works closely with Tencent on the cloud service platform. In addition, companies such as Alibaba and JD.com also have their own cloud platform services. Qualcomm hopes that all kinds of IoT intelligent hardware can be quickly and easily connected to these cloud service platforms.
There are too many imaginations and applications in the Internet of Things era. In order to speed up this process and make the Qualcomm platform better, Qualcomm has introduced more public reference designs. At the same time, Qualcomm also shares these public version reference platform designs with many maker platforms. The goal is to enable more users and more partners to experience and enjoy all kinds of Internet of Things platforms based on Qualcomm.
Qualcomm hopes to provide the industry with an intelligent Internet of Everything platform, laying the foundation for the Internet of Everything. Qualcomm always has a cooperative attitude and actively cooperates with partners, customers, agents, and other partners in the ecosystem, as well as partners of cloud platforms, such as Tencent, Ali, and JD. Extensive cooperation will also be carried out on a global scale, and through the joint efforts of all of you, the Internet of Things platform will be built more quickly.
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