The professional market of lamps and lanterns is a distribution model of lighting products unique to China, and it is also an important sales channel for lighting products. A large number of lighting distributors and brands are concentrated in a dedicated fixed-point sales platform, which constitutes a never-ending lighting fair. Therefore, the investigation and research on the professional market of lamps and lanterns will help to grasp the pulse of China's lighting circulation field, and then provide rationalization suggestions to promote the healthy development of the industry.
In 2015, the author conducted a survey on the main opened lighting market in the country. This survey visited nearly 80 lighting markets in more than 30 cities in the seven regions of North China, Northeast China, Central China, Southwest China, South China, Northwest China and East China. The total annual sales of the lighting market surveyed exceeded RMB 50 billion, and its radiation coverage covers the whole country.
Overall, the overall operating conditions of the domestic lighting market are relatively stable. The vacancy rate of most of the lighting market surveyed is relatively low, and the monthly rent of shops is relatively stable, but the business and popularity are not as good as in previous years. Mainly due to the slowdown in macroeconomic growth in recent years, the adjustment of the real economy, the regulation of the real estate market, and the reduction of government projects have directly or indirectly affected the domestic market of our lighting products. In the export market, the global economic downturn has caused demand to shrink and the renminbi appreciates. It also led to a decrease in the profit of the foreign orders. Both domestic and foreign markets are said to be in a tough situation. The situation from this survey also reflects this trend. The majority of the surveyed lighting market's overall sales in 2014 was flat or even lower than in previous years. The lighting market in a few key areas with relatively high radiation capacity is relatively better. .
Relatively speaking, the original old lighting market has superior geographical position, stable popularity and customers, more mature management and better supporting facilities, but most of them encounter upward bottlenecks and high development pressure; the new lamp city planning is more reasonable and the scale is larger. Development potential, but lack of popularity, while facing a fierce competitive environment, the pressure of survival is great.
The above is the overall situation, but due to the vast territory of China and the significant differences in economic and social development in various regions, the development of the lighting market is not the same.
North-east area
The lighting market hub city of the region is Shenyang, occupying the main road to other parts of the Northeast, with the “First City of Northeast China Lighting†Zhangshi Lighting City, Shenyang Shilihe Lighting City, Xingshun Lighting City, New North Lighting City, The large-scale lighting market, such as the North Station Lighting City, has strong radiation capability and can radiate neighboring provinces such as Jilin, Heilongjiang and Inner Mongolia.
Relatively speaking, Heilongjiang, Jilin, and Inner Mongolia respectively have better trade environments with Russia, the DPRK, and Mongolia, but most of them are currently operating in the middle and low-end lighting wholesale market, lacking some high-end specialized lighting stores. Meet the changes in consumer demand and business environment.
Compared with the northeastern and southeastern coastal provinces, the economic and social development level is relatively lagging behind, and the low birth rate and talent outflows lead to a colder real estate market. The overall lighting market lacks a group with strong purchasing power. This is also an important factor restricting the development of the local lighting professional market to a higher level.
North China
The lighting market hub city of the region is Beijing, with Beijing Shilihe Lighting City, Gaoli International Lighting Port, Bandung Huiyang Lighting City, and actually squatter lighting city and many other lamps market with a certain volume. There is no need to confess Beijing's special location advantages and primary political status. As an international metropolis with a population of 21 million, the Beijing market itself has strong consumption power and high-end consumption levels. The originally powerful radiation capability will be further strengthened with the integration of Beijing-Tianjin-Hebei.
Tianjin's lighting market is relatively scattered, lacking a large-scale professional lighting market. The formerly popular South Light City was demolished a few years ago, and some merchants moved into the underground floor of the Red Star Macalline. Other light cities are each one-sided and lacking.
There are many regional lighting markets in Hebei and Shanxi. It is worth mentioning that several lighting markets in Shijiazhuang, such as Huabei Lighting City and Zhuguang Lighting City, have a good popularity in the province.
North-west region
The hub of the lighting market in the region is Xi'an, and Xi'an is the central city in the northwest region, with strong radiation capacity to the surrounding areas. The existing local lighting market mainly includes Glorious Lighting City, Guangdong Hong Kong and Taiwan Lighting City, Daming Palace Hardware and Electrical Lighting City, and Oriental Mercure Building Materials Lighting Market. The characteristics are scattered and small. With the advancement of the integration of Xi'an and Xianzhou, the urbanization process has accelerated, and these original lighting markets have begun to encounter bottlenecks such as stale support, scale restrictions, and inconvenient logistics. From a macro perspective, China's large-scale commerce entities are also experiencing a trend of moving from the city center to the urban area and from the urban area to the suburbs. The transformation or relocation of the old market is a must. The “China Light Capital Northwest Direct Selling Baseâ€, which is under construction in Xixian New District, is built in this context.
Lanzhou is also a major town in the northwest. It is a bridgehead in the central and western regions and has a certain radiation capacity to the surrounding areas of the province. At present, it has the markets of Times Lighting City, Longma Lighting City, Yantan Far East International Lighting City, Lanxin Lighting City, etc. The characteristics of local regional lighting market are obvious.
Huadong Region
East China is a developed area of ​​China's lighting electrical industry. The lighting market hubs in this area are Changzhou Zou District and Linyi. The representative is “China Lighting Cityâ€, Zou District Lighting City and Linyi Lighting City. It is the largest two in addition to Zhongshan Ancient Town. Lighting distribution center. The two major markets have become the common factor of the wholesale center of lamps and lanterns. They all have unique geographical location, convenient transportation, developed logistics and outstanding radiation capability. The establishment time is earlier and the industry has great influence. It is located in the gathering place of domestic lighting electrical industry in East China. The industrial base is strong; the government has a strong sense of service and plays a role in regulating and guiding the development of the market.
As the economic and financial center of the country, Shanghai is the core city of the Yangtze River Delta. It has many old-fashioned lighting markets such as Liuying Street Light City, Chengda Lighting City, Dongfang Street Light City, Jiuxing Market, etc., mainly based on medium and high-end retail and engineering businesses, but Due to the high cost, scale limitation, lack of demand, diversification of commerce and trade, and the close proximity of the city of Zou District, the development has always been tepid.
Other major cities in the region such as Nanjing, Suzhou, Wuxi, Qingdao, Hangzhou, Ningbo, etc., all have a certain number of lighting markets, but due to the adsorption effect of Zou District and Linyi, the main business is mainly retail and engineering, local areas Sexual characteristics are obvious.
Southwest Region
The hub of the lighting market in the region is Chengdu, representing the “first city of western China lighting†Jinfu lighting business circle. Chengdu is one of the central cities in the southwestern region. Apart from the original three major city of lights, in recent years, it has also opened the main wholesale business of Liangligang, which is mainly engaged in the high-end retail business of Huahuang Home MALL, and established the “Golden Houseâ€. Lighting online mall" this e-commerce platform. Formed a parallel pattern between a city (Golden House), a port (quantity), a center (Huahuang) and a platform (e-commerce). The overall operation momentum is good. In addition, there are more than ten lighting markets in Chengdu, such as the Love Light Fortress and the Brilliant Lighting Market.
Another southwestern city, Chongqing, is home to a number of major cities, such as the Outer City Lighting Wholesale City, the Southwest International Lighting Wholesale City in Weinan, and other lighting markets that sell low-end lighting products to suburban counties. In addition, the headquarters of the lamp Mart, which locates the high-end lighting chain brand, is located here.
Due to the large number of mountainous areas in the southwestern region, the logistics efficiency is low and the cost is high, which limits the radiation capacity of its main lighting market.
Central China
The lighting market hub city of the region is Zhengzhou, representing the Huafeng lighting industry. Huafeng Lighting is invested by Huafeng Group, which is engaged in steel and real estate. It is the largest lighting market in Central China. It has complete warehousing, logistics and business facilities, and implements a one-stop service for “lightsman†and implements “first paymentâ€. Measures such as "one month of unrestricted return and exchange". It enjoys a high reputation in Central China. In addition, Zhengzhou also has several other lighting markets such as Jintaicheng Lighting Plaza and Dong Building Lighting Plaza.
“Nine Provinces Tongyu†Wuhan is also a major town for lighting circulation. There are old Hanlai Square and Wuzhou Lighting City, the main retail Tianxiang lighting shopping mall and the positioning of high-end new market Nanguo Deng World, the main business is in the province.
South China
South China is China's largest production and assembly area of ​​lighting products. The lighting market hub of the region is the “China Lighting Capital†Zhongshan Guzhen. As the center of the production, sales and logistics of China's lighting and lighting products, the ancient town has a well-respected position. More than 30 lamps and lanterns market. Due to the strong radiation capacity of the ancient town itself, the large-scale lighting market in the surrounding area is bleak. For example, Huanan (International) Electric Light Source Lighting City in Foshan Nanhai, LED China Kyushu City in Zhongshan Xiaolan, etc., and Guangbohui in Jiangmen Waihai is also difficult in the process of attracting investment. In recent years, Guzhen has also built a large-scale lighting market, such as 100,000 square meters of Light Cube LED City, 360,000 square meters of Star Alliance Lighting LED Lighting Expo Center, and 300,000 square meters of Huayi Square and 800,000 square meters to be completed. Lee and the square.
Xiamen, Zhangzhou and Quanzhou in Fujian's triangular region are the bases for the production and export of important lighting products in China. In the local lighting market, retail and engineering channels occupy a large segment, wholesale is weak, and the region lacks high-end professional markets, which is also limited by regional radiation capabilities.
Hainan is a typical tourism economy, with low consumption and low income. In addition, the real estate market is in a downturn. The overall environment of the lighting market is general. The consumption of lamps and lanterns is in the middle and low-end routes. There are many manufacturers in the large producing areas in Guangdong, and the market is chaotic. Lack of highlights.
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