Since Jia Yueting proposed the concept of “anti-ecologicalâ€, LeTV added a label “ecological companyâ€.
The so-called ecological reversal can be understood as: first, ecology, and then the opposite. Eco-friendly understanding, creating platforms, linking software, hardware, content, and users constitute an independent operating ecosystem. Reversing, on the other hand, can be understood as a chemical reaction and replication.
Today, LeTV released three 4th generation super TVs to create a big screen gaming ecosystem, which can be seen as another practice of “reverse ecologyâ€.
On Tuesday, LeTV held a conference to launch three eco-TVs - the 4th generation Super TV X55, Super 4 X43 and Ultra 4 X40. At the same time, it announced that LeTV will jointly join together to create a big screen game ecosystem.
About LeTV Eco TV:
1, these three products are ecologically subsidized hardware. In short, affordable, hardware negative, buy members send TV.
2, 4K, 4 cores and flagship chips, LeTV is now entering the Mstar6A938 and Qualcomm Xiaolong 810 era. In the future, only the size is different, and there is no allocation of the level.
3. As the eco-TV released by LeTV, the core lies not in hardware, but in the integration and reconstruction of the industrial chain, with the emphasis on operating users. For example, users of film and television fans, sports fans, music fans, game fans, and children's education are provided with ecological services.
About the big screen game ecology:
1, LeTV has accumulated quite a bit before. LeTV has cooperated with 95% of China's big-screen game manufacturers and adopted a zero-splitting strategy for games and applications that are integrated into LeSco's eco-system. 100% of the revenue is returned to developers.
2. LeTV set up an independent part responsible for the ecology of the big screen game. This department is called LeTV. LeTV Entertainment is a business brand newly upgraded this year by LeTV: Relying on multi-terminal cross-platform application stores and game centers, such as super TV, super mobile phone, VR, etc., to build distribution, distribution, IP incubation and investment, game derivative accessories, and innovation Integrate the ecological chain and build a new interactive entertainment ecosystem.
3. In 2016, LeTV will focus on the layout of game distribution and other services.
Part of the view of LeTV Entertainment Team:
1. The LeTV entertainment team believes that the excavation based on television value should not be limited to the television itself, but should be attributed to the content.
Liang Jun, head of LeTV Entertainment, said: “We hope that users will experience the best when they enjoy Internet services. TVs are not to be thrown in two years. In this case, all the efforts we make can also allow users to When we use it for a long time, we constantly provide new features and new experiences. In the future, LeTV will introduce various kinds of content, not just video but also games.â€
2. TV content is more important than TV hardware. Sixty to seventy percent of a television user’s needs are content.
3. The value of television content may be reflected in box office and games in the short term. For example, to produce a future home box office, this is not to snatch the movie box office under the line, but to let people who have no time to look at or have trouble in the past can sit at home with a click, we can provide better sound and better painting. Quality, smooth experience, where not enjoyment. This is the reason why LeTV really makes TV big screen business.
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