Insiders pointed out that entering the field of indoor lighting will be a milestone in the popularization of LED applications. Although LED has achieved a good start in the indoor lighting market, due to its high product price, uneven quality, disordered market order, and different evaluation methods, LED indoor lighting is not satisfactory in channel construction.
High price is a channel development problem
"The price is too high, we are not good." The author recently visited some of the lighting market in Guangzhou, and the lighting store owner's view on the agent LED indoor lighting products is almost the same. In the market, there are very few shops that specialize in LED indoor products. There are only a handful of projects to do LED light boxes, LED advertising signs and some lighting decoration.
LED indoor lighting promotion is difficult
According to some lighting store owners, although they understand that this is a sunrise industry, but currently the LED products are still relatively exclusive, reflecting the high operating costs, the same power lamp cost is 6 to 20 times the energy-saving lamps, which leads to a cost Gao does not dare to buy backlog, and secondly, the product has a long service life and fewer repeat customers. "The whole industry is the same. When you talk about energy saving, the people are very much in favor; if you quote, you will not be heard right away."
In fact, some LEDs with lower wattage cost only about 20% of LED chips. Other costs are mainly from packaging, heat dissipation, structural cost, power supply, etc. Among them, LED packaging costs account for a considerable proportion, accounting for about 45%. At present, China's packaging level and foreign industry giants also have a certain gap, and LED power is integrated, the driving requirements are more demanding, and the LED light source for manufacturing suitable lighting needs relatively high material cost, so that the finished lighting is difficult. In line with the consumer's consumer awareness price, even in engineering, it is difficult to promote.
Huang Xihua, general manager of Guangzhou Haoyuan Lighting Co., Ltd. said that due to the high price of LED indoor lighting products, most of the projects such as real estate and hotels have taken into account the investment cost, and they have not been applied on a large scale, but also in the lobby, underground parking lot, etc. LED products are used in areas where lighting is long-lasting.
The quality is not good enough for the operators to promote
At present, there are thousands of LED lighting companies in China. Basically, they are doing outdoor lighting and indoor lighting together. They do not have strict positioning. Today, when they look at supporting LED street lights, they will quickly do LED street lights. I will hear about LED indoor lighting exports tomorrow. Very large, quickly do LED indoor lighting. ——Xu Liancheng, Deputy General Manager of Guangdong Zhaoxin Lighting Co., Ltd.
Enterprise: Overheated investment has become one of the main characteristics of the current LED indoor lighting market in China.
From the past few years, LEDs have been paid more and more attention to lighting. Whether it is promoted by policies or the environment, its prospects are extremely broad. But why are there more and more companies engaged in LED-related fields, but the market is not as optimistic as the company imagines.
The arrival of the LED lighting era overnight, so that manufacturers and investors have ignored the market recognition of LED. What they have in common is to see the prospects of this industry, see a big macro environment and good policy guidance. It can be seen that there are not many enterprises that have professional technology to do indoor LED general lighting, but they are just a big one. The leap forward, naturally, will inevitably lead to imitative production, low level of repetition, exaggeration into the market, cut corners, shoddy and other chaotic conditions, ultimately jeopardizing the interests of the entire industry. Merchant: Quality first
In the interview, most of the operators operating LED indoor lighting products said that LED indoor lighting is still in the demonstration stage in the industry, many standards and technologies are still immature, color difference, brightness are still unstable, and glare and other issues, they mainly Or push some of the more stable products, paving the way for later promotion. Therefore, they are very cautious when choosing a brand. "If you use some low-quality LED products, there will be an error message similar to the energy-saving lamps that are not energy-saving. This is extremely unfavorable for the future promotion of LEDs, and will also give us It is more difficult to sell LED products.†Luo Pei, general manager of Shanghai Yongfu Lighting, and the promotion of LED indoor lighting products said.
"Our LED indoor lighting project is only trial in a small area, and it has not been used on a large scale. It is mainly considering that the current LED technology is still unstable, the quality is uneven, and there is no relevant standard specification. If there is a problem with the product, We can't afford this responsibility." Huang Xihua, general manager of Guangzhou Haoyuan Lighting Co., Ltd. is worried about the quality of LED indoor lighting products. According to the disclosure, the life of LED light source is up to 50,000 hours in the publicity, but the supporting constant current Power and other technologies can't keep up. Usually, some capacitors have been damaged in less than 10,000 hours.
Promotion of market cultivation will take time
At present, many companies are mainly promoting high-tech, long-life and low-energy consumption when promoting their LED indoor products. According to relevant survey data, more than 90% of people do not understand the effects and applications of LEDs. Their impression of LEDs is only energy saving. In fact, this is also the most publicized aspect of government and enterprises and media, which leads to enterprises not knowing how to open the market. So, now for the manufacturers, they are at a stage of exploration.
Zeng Libin, an engineer at Guoxing Photoelectric Lighting Division, believes that the current manufacturers have not tapped more publicity features in the application of LEDs, making the market more acceptable. “The most impressive thing about me was that when I went to visit Toshiba, one of the products was promoting the concept of 'not attracting moths', which is of great interest to consumers: If my home installed this The light, the moth will not run to my house, but ran to the neighbor's house next to the fluorescent lamp. The concept is very creative and very interesting." According to Zeng Libin, the concept is actually based on LED lighting technology. It is proposed that the principle is not complicated, because the LED as a single-wavelength source, the wavelength is specific, unlike the fluorescent lamp is full spectrum. Therefore, LED as a new light source, there are many application features waiting for us to explore, through a variety of more obvious propaganda points, it is easier to open the market.
He said that domestic LED price confusion
Wu Yulin, President of Foshan Lighting Association
In China, LED enterprise products lack standard supervision, quality mixed with low prices, which seriously affects the healthy development of the entire industry. Now in the market of Shenzhen and Zhongshan, you can buy an LED package chip for 1 dollar. The price is absolutely low, which is completely shoddy. The same 100 lumens per watt of a chip American Cree company is selling $1.6.
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