Can LED products be “popularized” as “popular”?



It seems that the big and bright LEDs are “drinked” by the media and merchants. From some sales people, it seems that LED products have become popular. However, after studying it, it has been found that the popularity of LED products is far less optimistic than expected, at least at this stage, it is still "popular".
The author saw in the large appliance stores and supermarkets such as Gome and Suning that the LED-backlit display and TV have already been placed on the cargo platform, and the LED lamps are also slightly visible. However, in the reporter’s inquiry to the seller, the products were Sales are not very good, mainly because they are expensive and most consumers are not familiar with LEDs.
According to the reporter, the average price of LED lights in a certain city is 6 yuan / meter, the most expensive is 8 ~ 10 yuan / meter; and the ordinary length of the same length of light is only 2.5 yuan per meter. The 12-piece LED lamp cup is 15 yuan/piece, and the other halogen-type lamp cups are only about 5 yuan. Although the industry will buy LED products through the comparison of service life, the mass consumers are still sticking to the price factor to choose traditional products.
In addition, a dealer told reporters: "Don't look at the LED light color, blue, yellow and green, but not practical. Compared to white energy-saving lamps, most of the LED lamps are absolutely not enough. You put At home, it can only be used for decoration, not for reading and writing."
Despite this, the industry recognizes that LED products will become the future development trend, and major manufacturers have introduced corresponding products to preempt the Toshiba representative of the third largest semiconductor manufacturer in the world. A business that is far from the semiconductor. It is important to achieve differentiation through technology, but the use and market are also very important. Toshiba said that LED lighting has a long life, which is why it is difficult for the market to turn over once it is occupied by competitors.



The author knows from the member of HC Network Enterprise that the current LED products are mainly sold in foreign markets. The domestic people's acceptance of such products is very poor. At present, they mainly rely on the procurement of government and large enterprises, mainly for street lamps. High-end products such as headlights and decorative lights.
At present, although there are thousands of LED-related enterprises in China, most of them compete in the middle and lower reaches, and R&D investment is small. Although there are dozens of participating units for LED chips (ie, upstream industries) with high technical and capital requirements, the synergy effect between them is poor, and the technical output is unwilling. As a result, every company in the upstream link cannot scale and the cost is difficult. Lower, the price of LED applications is naturally high.
Moreover, most of China's color TV manufacturers only cut into the LED backlight manufacturing line last year. There must be a process for mold development, color and other functions debugging. If the cost of TV and lighting products drops drastically, I am afraid I have to wait. Last few years.
Most of the words such as "popularization of LEDs" and "popularity in hope" are only the means of publicity of the business and the expectations of the industry for the LED industry. However, from September 22, the Development and Reform Commission issued the "Semiconductor Lighting Energy-Saving Industry Development Opinion", LED's vigorous development in China will inevitably become the future trend. With the increase of government support and enterprise investment, I believe that after a few years. LED products will surely spread to ordinary people.

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