The Development Trend of Lighting Industry in 2014

According to statistics, under the premise of the difficult environment of the building materials home industry in 2013, lighting companies have achieved a 10% to 30% performance increase against the market. And in the new 2014, will the lighting industry continue its brilliant performance? What kind of new trends will the lighting industry welcome?

The Challenges and Opportunities Brought by Channel Sinking

The Third Plenary Session of the 18th CPC Central Committee emphasized the integration of urban and rural areas. Under the general trend of urbanization of the agricultural population, consumption is also facing an upgrade. The lamps also have good opportunities for entering hundreds of families of farmers. The key reform direction decided by the Central Urbanization Conference is to develop small cities and towns, expand small and medium-sized cities, and restrict mega cities. Lighting companies will face a huge rural market. With the acceleration of the integration of urban and rural areas and the increase of farmers’ income, the rural market will become a cake with great potential.

Lighting industry intelligence and traditional battle

Smart lighting is not a new topic in the industry. As early as a few years ago, smart lighting has appeared frequently in the industry, but at the same time, smart lighting mostly stays on the stage of “tall” and has not really been used for consumption. In the popularization.

The biggest advantage of traditional personalized custom lamps is that they can meet different specific needs according to different groups of people. In the process of R&D, intelligent lighting will inevitably require expensive research funds. This expenditure will ultimately be borne by smart lighting consumers. As a result, smart lighting can only take the high-end consumption route in the early stage of implementation. Difficult to popularize in the midrange market.

Appropriate aging and environmental protection in the spring

In 2013, China ushered in the growth peak of the first elderly population, with an aging population of 202 million and an aging population of 14.8%. According to people in the industry, with the accelerated aging of the social population, the home industry is also seeking "ageing opportunities." In product design, it will pay more attention to the needs of the elderly.

At the same time, with the frequent occurrence of hazy weather in major provinces in China, environmental protection has become a common concern for consumers. Serious environmental pollution is a heavy price for over 30 years of extensive economic development. Therefore, the future of energy-saving and environmental protection industry is definitely the direction of development, and the same is true for lighting products. Personalized lighting is the core of the room composition. Obviously, whether it is environmentally friendly is of great significance to consumers. The health, environmental protection and green roads will be the main body of the lighting industry in the future. More and more consumers will incorporate environmental protection into the reference of product selection.

The standard implements clearing the chaos in the lighting market

The personalized lighting industry has completed the process of creating a home life concept from scratch, from existence to development. With such rapid development, on the one hand, industry professionals are increasingly optimistic about the prospects for personalized lighting; on the other hand, the excessively rapid pace of development has made it impossible to keep up with the standards and specifications of the individual lighting industry, leading to customization. Lighting industry chaos frequent.

Nowadays, "from selling products to selling services" is a common understanding of many lighting companies. In today's lighting industry with individuality as the mainstream, from the choice of samples to the style of the consumer, to the product wattage, installation and distribution, etc., are all linked with the services of businesses, including the merits of the service, for the lighting companies The brand image has the most direct influence. Under the influence of many favorable policies, under the influence of many favorable policies, and driven by the channel transformation, the Chinese lighting industry will inevitably climb to a higher peak in order to improve its mature attitude. , to popularize more and more Chinese families!