According to the survey data of the China Association of Automobile Manufacturers on January 11, 2014, global car sales reached 120 million units last year, while China’s automobile production and sales both exceeded 19 million units, ranking first in the world, and China’s and the United States’ car sales are stable. The top two in the world. Compared with China's rapid growth, the high-tech of American cars has always been at the forefront of the industry. As early as the rise of smart phones, the topic of smart cars in the industry has not stopped, and now there are many formal commercial solutions, but Always in a state of being more dispersed and without uniform standards. However, Apple recently released a high-profile launch of the smart car system CarPlay, which may form a standard set of specifications.
CarPlay smart car is strong in user base
Apple-style interface, users are very easy to use
NVIDIA has demonstrated a full-touch in-vehicle system long before CarPlay
On March 3, Apple officially released its intelligent car system CarPlay. After connecting with the iPhone, users can access the address book, mail, notification, map navigation and music player on the mobile phone through the CarPlay system. Siri-based voice control is also possible - this is the most important for the driver.
In terms of interface design, the CarPlay operation is similar to the iPhone. However, the system is only suitable for iPhone 5 and iPhone 5s/5c that support the "Lightning" interface, and other Apple phones will not be available. In addition, even the iPhone 5 with only the iOS 6 system can't be synchronized with it, you have to upgrade to iOS 7.
In fact, the smart car system Apple is not the first (even any slightly higher-end smart phone has a special driving mode), but it is certain that CarPlay must be the most influential and user-based, The iPhone and iPad have created a huge potential user base for Apple's in-vehicle systems—whether it's usage habits or dependencies. Therefore, when CarPlay is installed in a car, iPhone users will have a “seamless link†feeling, and naturally accept this use, and it is because of such a large user base, car manufacturers I am more willing to cooperate with Apple.
Does the Android system have the same user base? Why is the first car system that will dominate the world be CarPlay? Obviously, the openness and fragmentation of Android will make it become a variety of in-car systems. Each car manufacturer will design according to their own wishes, and the user experience is naturally uneven. (Look at the current Android phone to understand )) Although it seems that the Android user base is equally large, it cannot be unified, and it has not formed a unified usage habit for many years. This is also the most obvious advantage of the Apple closed system relative to the Android open system when crossing the border.
In addition, the in-vehicle system developed in a closed software and hardware environment, the vehicle system in the relatively open environment is undoubtedly more advantageous in terms of stability. It is necessary to know that when the car suddenly crashes into the car system, it is easy to cause distraction. If you still rely on the car system for automatic driving, it is even more dangerous. From this point of view, CarPlay has an incomparable advantage over Android. Of course, CarPlay's closed hardware and software configuration may cause headaches for many third-party in-vehicle system hardware and software vendors, such as chip makers that only produce ARM processors for in-vehicle systems.
Driving safety is still not to be ignored
Regardless of the smart in-vehicle system, security is always first. Although CarPlay provides Siri voice assistant, which allows users to use voice to operate, but because CarPlay can be connected to the iPhone, it is more convenient to read short messages, emails, system notifications, etc., but the driver wants to get more these messages. Even now, there are a lot of drivers who drive Weibo and send WeChat. When you have CarPlay, some people share pictures in a circle of friends. If you drive, you will not be able to turn around and look around (text information you can Let Siri read it out, the picture can't be read)? I believe that someone will definitely go to the screen, which is actually a big security risk.
On the other hand, even if CarPlay can control voice through Siri, if someone keeps texting and talking to the driver, the driver will also be distracted, and CarPlay itself makes the communication process more convenient and easier to use. It encourages drivers to communicate with others through the CarPlay-iPhone system, increasing the chances of distraction while driving. Even CarPlay should have a training mode that allows the user to adapt to the state of voice control while driving, which can greatly reduce the chance of "braking short" in thinking about how to operate CarPlay while driving.
In addition to the driver's attention, the review of the APP on CarPlay should be more stringent (although CarPlay's car APP is indeed a very big temptation for car manufacturers), in addition to the quality of the app itself, but also to increase The safety adaptability test when driving a car, this test is even done in real driving, and finally there should be a safety rating - although this is only the author's imagination, but for CarPlay, these are really necessary Yes, after all, it is a major event in human life.
The next big wave follows the trend
Although the innovation of Android mobile phones and tablet products is not necessarily less than that of Apple, it is difficult to say that an innovation can make a gust of wind because of the lack of linkage of the entire ecosystem. But every time Apple products add new features, they can really push this function, such as fingerprint encryption. The products that do fingerprint encryption before the iPhone5s have gone, but whose name is iPhone5s loud? Then there is the voice assistant. After Apple released Siri, all kinds of Android voice assistants began to promote. Can the previous technology not be made? Obviously not, due to the lack of linkage between the ecosystems, no manufacturers are willing to take the risk of testing before Apple.
This seems to be a common practice: Apple is the first to release a new feature that other mobile phone manufacturers in the industry have the technical ability to do a good job (at least not too bad overall), and then mobile phone manufacturers other than Apple feel that " Well, yes, Apple has done this thing, it’s definitely reliable, and then it’s followed by a bunch of similar features, and then it’s not as reliable as Apple’s own work...
This time Apple released CarPlay, the situation will be like this, then there will be a large wave of Android platform intelligent car system out, these manufacturers will also think that Apple has stood up to fire smart car system, and also take a ride, Anyway, the user points are not clear how much difference between the two, big deal is cheaper. However, the current smart car system is a configuration that is only available in mid- to high-end models. For this part of the user, will you buy a car with cheap Android and Linux car systems for price reasons? At least the author personally thinks that the road of the followers will be more difficult to walk.
However, Apple's biggest rival, Google, is not idle. Google started the smart car project a long time ago, but now there is the "Open Car Alliance" (co-developed with the car manufacturer), which is different from Apple's CarPlay. Google uses a screen mapping method to map the contents of a mobile phone or tablet to the screen of a car system. Others such as voice assistants are similar to the Siri function. Of course, we also mentioned that the fragmentation of Android will cause the repeated construction of the intelligent in-vehicle system and affect the unity of the user experience. Therefore, we also hope that Google can intervene more when the "Open Auto Alliance" is running, better to put The consistency of the control of the Android smart car system can never be as free as playing an Android phone (the car is completely brushed into the third-party system by the root, and it is maddening that the hacker breaks through the loophole to control the car).
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