Internet TV "burn money" should not be the norm




Recently, the 2015 Global Mobile Internet Conference was held in Beijing. On April 29th, Ms. Qiao Xiaoyan, Vice President of Hua Digital Media, spoke at the “Future Family Digital Entertainment” Sub-Forum to share how China’s number has made Internet TV as a breakthrough point in the transformation of the Internet and to create an Internet+ strategy.

As the largest cable TV operator in China and the pioneer of China's broadband Internet, Huadian is the development entity of Zhejiang Province's cable TV network “one province, one network”. It has 16 million cable TV users in Zhejiang Province and reorganizes its holdings in China-Canada. Covering 5 million users in 18 cities across the country, it has become the nation’s new media operator with Zhejiang province and nearly 30 million cable TV users nationwide, ranking first in the development of China’s new media industry, and the largest and only in China. Wireline network operators operating across geographies.

Based on this background Huayuan, in the year of 2010, it has innovatively developed Huadian Internet TV business and became the first batch of Internet TV licensees. The development of Huada Internet TV has covered 60 million Internet TV users and 20 million active users. Huadian Internet TV constantly explores and innovates in user experience, content operation, and business model. With the professional division of labor and win-win cooperation, it helps the family entertainment ecosystem and promotes the overall development of the industry.

Qiao Xiaoyan said that the future development of Internet TV lies mainly in the innovation of content operations, breakthrough in user experience, and exploration in business models. “Burning money” should not be the norm. Only a healthy and sustainable Internet TV ecology can go further. .

In terms of content, Hua Digital Media has invested 1.2 billion in content copyright funds, launched a 5 billion cultural industry investment fund, and expanded the number of content in China. Jointly builds Sony's only 4K video platform in China; builds the largest Dolby library in China with Dolby National Laboratory; builds a global documentary high-definition library on the basis of seeking a record channel; reaches content with iqiyi, Sohu, and 1905 Film Network Strategic cooperation, fill in the characteristic content.

In terms of user experience, Wadas Internet is customized for everyone. Based on the user's traditional TV viewing habits, and with Internet TV enrich rich content, create high-definition carousel channels, without learning, get started. The content recommendation is fully upgraded from the manually arranged version 1.0 to the Big Data Smart Push 2.0 version and the social friend recommendation 3.0 version, allowing the user to find the desired content at the first time. In terms of multiple screens, in conjunction with the WeChat hardware solution, we have opened up the relationship between people and television to build new ways of TV social networking.

In terms of business models, Huada has built up three revenue segments: user payment, advertising revenue, and value-added operations. It has generated a profit model through the WCDMA Internet platform, and based on professional division of labor, it has achieved win-win results with content upstream, hardware platforms, and Internet services. On the public network platform, Hisense Studios was jointly released with Hisense. The content was deeply integrated and the products were closely integrated. The market cooperated with each other to jointly contribute to the development of Hisense Internet TV.

The cumulative experience gained through the exploration of the public network platform applies equally to the operator market. Huada has established close cooperation and communication with China Mobile, China Unicom, and China Telecom, and has reached a mobile video base in the country, Shaanxi Unicom, Heilongjiang Land Reclamation, and Foxconn. Dozens of province-level cooperation projects, such as the government party building, work with operators to build an in-depth cooperation and cooperation model for smart cities and smart homes. Huawei's deep product customization, national network coverage, technical platform support and professional experience sharing provide operators with a pragmatic and effective Internet+ road.

With a theme of “resolving and turning into butterflies”, China has embraced the Internet in a pragmatic and open minded manner. Taking the number of China Internet TV as a platform and content as the core, it provides partners with comprehensive platform service support for licenses, products, users, operations, big data, and technology support. In the future, Huadian will work with more upstream and downstream partners in the industrial chain to create a new home entertainment ecosystem.


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