[Text | LED lighting channel Zhongshan Station reporter Zhou Jianhua] 24 years, the fingertips. From the small factory of the year to the industrial park of 100,000 square meters today, Langneng experienced factory changes, industrial expansion, channel transformation, transformation and upgrading... "There is no shortcut for enterprise development, and management must be both forward-looking and forward-looking. To be down to earth." This is the remarked by Deng Chaohua, chairman of Langergy Lighting, in an interview with LED Lighting Channel.
From Langen Lighting's new brand strategy, product positioning, channel policy, etc., we can easily find that a more mature and stable Langeng has been formed, and it is believed that in the field of LED home lighting, it will bring more innovation and direction. .
Accurate positioning Home circulation "wind and long objects should be eye-catching, the market is ultimately a brand." For the LED market, which is now in the melee period, Deng Chaohua gave a firm judgment. “So, we have been working on the principle of brand responsibility. After the internal and external integration optimization in 2014, I firmly believe that the Langen LED home distribution channel will have a brand new scene in 2015.â€
In 2014, the domestic LED lighting market price war became more and more fierce, and the price competition between low-end and mid-end products became fierce. The number of LED lighting products and enterprises is huge, the quality is serious, and the situation is chaotic. Of course, the above problems have brought disadvantages to the LED lighting channel, and also brought opportunities.
Many manufacturers agree that 2014 is the first year of LED home lighting, and the retail market has really started. In 2015, LED home lighting will inevitably come to an explosion, and the perfect channel layout will become the key for enterprises to seize the market.
According to the statistics of the High-tech LED Industry Research Institute (GLII), the output value of LED indoor lighting in China reached 108.2 billion yuan in 2014, a year-on-year increase of 73%, and the growth rate is very obvious. In 2015, the output value of LED indoor lighting is expected to exceed 150 billion. .
Among them, home lighting has become the main target market for many LED lighting companies. Many manufacturers have launched LED ceiling lamps, panel lights, ceiling lamps, and supplemented with light sources such as light strips, bulbs, and lamps to form LEDs of the system. Home lighting products. The ceiling lamp is the main force of LED home lighting, and its sales are particularly hot.
From Langen Lighting's new brand strategy, product positioning, channel policy, etc., we can easily find that a more mature and stable Langeng has been formed, and it is believed that in the field of LED home lighting, it will bring more innovation and direction. .
Accurate positioning Home circulation "wind and long objects should be eye-catching, the market is ultimately a brand." For the LED market, which is now in the melee period, Deng Chaohua gave a firm judgment. “So, we have been working on the principle of brand responsibility. After the internal and external integration optimization in 2014, I firmly believe that the Langen LED home distribution channel will have a brand new scene in 2015.â€
In 2014, the domestic LED lighting market price war became more and more fierce, and the price competition between low-end and mid-end products became fierce. The number of LED lighting products and enterprises is huge, the quality is serious, and the situation is chaotic. Of course, the above problems have brought disadvantages to the LED lighting channel, and also brought opportunities.
Many manufacturers agree that 2014 is the first year of LED home lighting, and the retail market has really started. In 2015, LED home lighting will inevitably come to an explosion, and the perfect channel layout will become the key for enterprises to seize the market.
According to the statistics of the High-tech LED Industry Research Institute (GLII), the output value of LED indoor lighting in China reached 108.2 billion yuan in 2014, a year-on-year increase of 73%, and the growth rate is very obvious. In 2015, the output value of LED indoor lighting is expected to exceed 150 billion. .
Among them, home lighting has become the main target market for many LED lighting companies. Many manufacturers have launched LED ceiling lamps, panel lights, ceiling lamps, and supplemented with light sources such as light strips, bulbs, and lamps to form LEDs of the system. Home lighting products. The ceiling lamp is the main force of LED home lighting, and its sales are particularly hot.
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