On February 23, 2014, the New Year Forum hosted by Gaogong LED, LED Lighting E-Commerce and Supply Chain Integration Summit was held in the Manjiang Red Hall on the third floor of Shangri-La Hotel, Pazhou, Guangzhou. In the afternoon, LED lighting supply chain good product tour specials came from Corporate guests such as Mulinsen, Yuanda Electronics, Overclocking III, Jingtai Optoelectronics, Jiehuate and Incentive Testing gave a keynote speech on how to control supply chain cost control, internal R&D ecosystem and technology development trends in the new market situation. And brought the latest technology and product sharing in the segment to the participants.
Conference attendance at the conference
Lin Jili, general manager of Mulinsen Lighting, Yang Lixin, deputy general manager of Yuanda Electronics, Wen Kongliang, director of overclocking technology engineering, Zhou Xunwei, general manager of Jiehuate Electronics, Zhang Zhennan, R&D manager of Jingtai Optoelectronics, Li Sheng, general manager of testing and testing, etc. Share from the sub-areas of light sources, power supplies, substrates, cooling kits, and finished product inspection.
Conference site 
Zhang Xiaofei, Chairman of Gaogong LED
Dr. Zhang Xiaofei, Chairman of Gaogong LED, mentioned in the opening ceremony that “finding suppliers and mutual strategic partnerships†is an important response strategy for LED lighting companies in the face of fierce market competition. And a good industry, the "middle class" has the largest share of the market.
LED lighting industry output growth will slow down in the next three years
Zheng Liyao, general manager of Gaogong LED, pointed out in the keynote speech of “2014 LED Industry Development Forecast†that it is subject to the macroeconomic environment, especially the real estate (residential and commercial real estate) market fluctuation, the rapid decline of product prices in all links of the industrial chain, and the LED lighting output value base. The growth rate of the industry's output value will slow down in the next three years due to factors such as rapid growth and low-cost channel effects such as e-commerce.
Gao Li LED General Manager Zheng Liyao
In this context, how should companies respond? Zheng Liyao proposed: First, we can extend the product line horizontally and open up new market segments. Second, reorganize and merge other existing enterprises or squeeze them out of the market. Third, accelerate the replacement frequency of products through the enterprise's own trade-in; fourth, Systematic transformation of the marketing system, in addition to traditional channels, when focusing on mobile Internet, O2O and other emerging channels; Fifth, improve product premium capabilities.
In order to reduce corporate risks, integrate industry quality resources. The Gao Peng Industry Federation was established spontaneously by high-tech LED and Sanxiong Aurora, Jiuzhao Lighting, Tongpu Technology, Zhonglong Transportation and other LED industry excellent lighting enterprises.
Sharing industry information and cultivating quality enterprises is the purpose of the establishment of the Gao Peng Federation. Lin Xi, the aurora of Sanxiong, spoke at the conference as the first president of the federation, forming an alliance of outstanding enterprises in the industrial chain, which not only enables member companies to form a long-term stable supply chain system, but also promotes the industry's cost-effective products. All know", to combat the bad defective production behavior of the industry.
Gao Peng Federation President Sanxiong Aurora Lin Yan
Self-built LED ecosystem reduces production costs
“Now is the best era for the entire lighting industry, and the world’s most abundant resources are concentrated in China.†Lin Jiliang, general manager of Mulinsen Lighting, said, “2014 is a new era in which we will open an integrated service platform model. We will be fast at 10 times speed. increase."
Lin Jiliang said that the reason why Mulinsen can achieve such good results, in addition to catching up with this good era, is that they use the best equipment, the most expensive labor, the most reasonable materials to make the most cost-effective products. Through the chip's own design, it is packaged by itself, and the whole ecosystem of the wood forests' LED lighting originals is constructed, and the scale expansion is realized, thereby reducing the production cost.
Lin Linliang, general manager of Mulinsen
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