Zhang Xiaofei: LED lighting network omni-channel marketing era is coming

According to statistics from the High-tech LED Industry Research Institute (GLII), the scale of China's LED application industry reached 208.1 billion yuan in 2013, a year-on-year increase of 31%. The lighting market represented by indoor lighting is growing rapidly, showing a booming growth trend. It is expected that the output value model of indoor and outdoor LED functional lighting in China will exceed 100 billion yuan in 2014. The indoor and outdoor functional lighting of LED still continues the explosive growth trend in 2013, which is the main engine for the development of LED industry.

On February 23, 2014, the New Year Forum hosted by Gaogong LED, LED Lighting E-Commerce and Supply Chain Integration Summit was held in the Manjiang Red Hall on the third floor of Shangri-La Hotel, Pazhou, Guangzhou. In the morning, LED lighting e-commerce special, Gaogong LED Director Dr. Zhang Xiaofei and O2O research services, such as Pinto, Tongfang Lighting, Bee Network (formerly Guangyi Impression Lighting) and Kasman Lighting, gave a keynote speech on the LED lighting enterprise channel and response strategies in the era of mobile e-commerce.


Dr. Zhang Xiaofei, Chairman of Gaogong LED, took the lead in making a statement. E-commerce is launching a strong impact on the offline multi-level distribution system of traditional lighting, and gradually evolved into an indispensable fourth channel for LED lighting companies, especially For those companies that do not have the advantages of offline channel resources, e-commerce channels can be used as a magic weapon to open sales channels.

(Dr. Zhang Xiaofei, Chairman of Gaogong LED)

He also said that the development of e-commerce has brought about marketing changes in lighting channels. In particular, the rise of the mobile Internet has led to a omni-channel sales model across the entire network, which is profoundly changing the industrial landscape.

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