As early as 2007, when Samsung TV first launched the world's first 70-inch commercial LED backlight LCD TV, people could not help but ask: When will LED TV enter the ordinary people's home. Two years later, when LED TV has been overwhelmed When the appliance store was sold, people sent out such feelings: How fast can the LED TV move forward?
"5 years unchanged" prophecy was crushed
In 2007, LED TV shipments were only 1 million units, while ordinary LCD TV shipments reached 78 million units. According to this, industry insiders predict that LED TV will be difficult to impact the domestic flat-panel TV market for at least five years.
Less than two years later, LED TV has been increasingly popular among consumers in the domestic market, completely shattering the prophecy of “changing for five yearsâ€. According to research data from the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, consumers’ attention to LED TVs has reached 75% in 2009, and the proportion of consumers who are planning to purchase LED TVs during the year has reached 34%.
"Market demand will become the most favorable factor to stimulate the development of LED TV." Samsung TV related person in charge revealed that Samsung has fully launched its market this year, and launched three new series of 9 LED TV products, occupying more than 80% of domestic market. The proportion of Samsung's LED TV products in its overall sales of color TVs has soared from the initial 5% to 30%. "The substantial increase in LED TV shipments reveals that the development speed of domestic LED TVs is beyond imagination."
In the next 3 years, it will be "blowout"
Market research firm Displaybank conservatively estimates that global LED TV sales will reach 15 million units in 2010, and shipments in 2011 and 2012 are expected to reach 25 million and 50 million units. "2009 is just a prelude. In the next three years, we will see a comprehensive 'blowout' of LED TVs in the field of color TVs." Experts said that the full popularity of LED TVs in China will be more obvious in 2010. The overall shipments will reach 30%-40% of the total LCD TV market shipments.
In this context, many domestic brands have gradually increased their investment in the field of LED TV. It is reported that Konka has recently established a model group in Kunshan, Jiangsu Province, which will mainly develop and produce LED backlight modules. In addition, the second phase of the LCD module production line of Hisense Group, which entered the LED TV field last year, has also been put into production. Well-known manufacturers such as LG, Sharp, and Panasonic have also recently entered the LED TV field.
However, in terms of investment, Samsung’s performance is the most eye-catching. It is understood that Samsung started the research and development of LED TV as early as 2005, and invested 90 million US dollars in the registration of LED Co., Ltd. in Tianjin earlier this year. The performance of industry leaders may be more determined by the followers' determination. Domestic and foreign brands have accelerated their investment in the LED TV field this year and have driven the overall industry into a period of rapid development.
In the coming year, under the leadership of international giants led by Samsung TV, LED TV will undoubtedly achieve a year of rapid development under the joint efforts of color TV companies at home and abroad. In the next few years, LED TVs have been given more expectations by color TV manufacturers and consumers. At present, whether it is from the trend of the market, the actions of manufacturers, or the wishes of consumers, all the signs indicate that LED TV will usher in a comprehensive "blowout", perhaps tomorrow.
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