Midea Lighting began a new round of strong market attack. As the first step of Midea's lighting expansion plan for the second half of the year, from the beginning of this month, Midea's lighting executives will introduce product lines covering home, business, electrician, light source and LED in Beijing, Nanjing, Chengdu and Guangzhou. Of the 300 products and other electrician products, more than 180 products were unveiled.
In order to comply with the country's call for energy conservation and emission reduction, Midea Lighting has also launched more than 40 new energy-saving lamps. "This round of new product promotion conference is not only the largest promotion campaign for distributors in the history of the United States, but also the beginning of the beautiful lighting channel in the second half of the year." Chen Guoxin, the director of the US domestic lighting department, said that in the first half of this year, the layout of the US lighting dealers Already formed.
At the beginning of this year, Midea Lighting relied on the strong appeal of its parent brand and mature channel operation experience to open up more than 2,000 distribution outlets of core distributors in more than 40 provinces and municipalities across the country. At the same time, Midea Lighting passed more than 1400 games. A promotion quickly became known in the industry. At the end of June, Midea Lighting spent 500 million yuan to acquire Guiya Lighting to create a beautiful green light source base in Jiangxi. Chen Guoxin said that the focus of the second half of the year will shift to deep-growing channels and optimize channel construction. Through new operational ideas, the company will further improve product layout, build a distribution customer system, and accelerate market development.
According to the plan, Midea's lighting plan will achieve leap-forward growth within five years, reach a sales scale of 5 billion yuan, and strive to be the top three in the industry, becoming the provider of overall lighting solutions.
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