Lighting industry channel terminal marketing "pre-sale service" to do a good job

Well-known management magistrate Daeki Research also said: "Whoever has mastered the channels will master the Empire of tomorrow!" With the rapid opening of the industry information channel, the increasingly developed and convenient logistics industry, the continuous deepening of the channel reform and various new forms of business. The emergence of. "The channel is king" has become the key to victory in China's commercial war. Competition in the lighting industry's channel terminals has become increasingly fierce. What is the current situation of the lighting and lighting distributors across the country in the center of the production and sales chain? Is there any possibility of change in the future?

Guangzhou International Lighting Exhibition has already reached the 16th and has further breakthrough in scale. As of the end of February 2011, over 2,000 exhibitors have already participated in the exhibition. The exhibition area has reached 18 halls to 180,000. Square meters. In the international exhibition of the lighting industry as the theme of the exhibition, the exhibition has become the world's largest exhibition scale. Lighting, lighting dealers and buyers from all over the world will gather this event. With the help of Guangzhou International Lighting Exhibition, with the gradual improvement of living standards, all kinds of lamps and lanterns must meet the lighting needs in addition to meeting the needs of lighting. The effect of beautifying the living room has therefore accelerated the development of the lamp lighting industry. Dou Linping said that it is necessary to hold the "2011 China Lighting Distribution Market Summit" during the exhibition. Guangzhou International Lighting Fair is a grand event for the industry. Distributors from all over the country gather here. It is a good opportunity for manufacturers to display products. For dealers, it is also an excellent opportunity to understand the development trend of the industry and grasp the trend of lamps and lanterns.

China's lighting industry has shown rapid growth in recent years, and the market is constantly changing. China's lighting market is also facing many challenges. Whether it is as a lighting distributor or manufacturer, we must constantly adapt to changes in the market and adapt to changes in the product.

With the accelerating pace of global economic integration and the increasingly frequent and convenient flow of resources, the competition among enterprises will increasingly manifest itself in the research and development and application of high-end technologies. The lighting industry will invariably exhibit high-tech content and high added value. The value of the industry trends. In recent years, LED Lighting has led the wave of lighting revolution. As a company, it must be market promotion. There are also many drawbacks to the simple sales model. In the future, the cooperation between dealers and manufacturers will become larger and larger, so as to ensure that the company will occupy the market. In addition, as a dealer and manufacturer, training professional sales staff must also be a good pre-sale service.

In the entire marketing and sales system chain, pre-sales service is the link between marketing and sales. The role is crucial and cannot be ignored. In the current market environment, after-sales service has been placed in a particularly prominent position. Few people have studied and analyzed the pre-sales service in sales. The main purpose of the pre-sales service is to assist the customer in the analysis of the project planning and system requirements, so that the lighting products can meet the needs of users to the maximum extent, and the pre-sale services enable the customer's investment to maximize the overall economic benefits.