Facing the Shanzhai Market, How Taiwan Semiconductors Cope

The size of the Shanzhai market will not be reduced, but will increase as the cottages are exported to other emerging market countries. Those countries have the same gap between the rich and the poor and have little knowledge of famous brands. Taiwan's IC output value depends heavily on the Shanzhai market. Among them, 21% sell Shanzhai products, and MediaTek sells 65% of the main chips. Other subsidiary chips, such as the public version, account for 35% of related supply chain manufacturers. MediaTek succeeded in laying down the Chinese cottage market with the public version model, but Qualcomm actively grabbed the leading Chinese cottages in China and made use of the chips free of charge. Qualcomm is currently using Microsoft Windows in China, making it easy for engineers to obtain Qualcomm wafers and familiar with the entire design. Estimated cottage exports to India in 2011 the proportion will reach 21%, and showed about 14% of annual growth at only 400 million users of the current situation, so Spreadtrum launch 3 SIM card / 4 SIM card solutions to actively seize In terms of market share, the Taiwan factory should focus on other emerging markets to catch up, apart from looking at the domestic market.