Lighting stores join hands with well-known brands to enter the community to increase sales

On June 6th, light rain slammed, and collaborating with famous lamp brands to donate energy-saving lamps was highly sought after by local residents. They went to the scene to observe the relevant details. With the promotion of energy-saving light activities, Gaoli took the lead in getting out of the store and into the community to establish a public image of the brand. From Shilihe in the southwest corner of the capital to Liangxiang in the southwestern part of the suburbs, there are more than 50 kilometers across the border. Gao Li International Lighting Harbor cooperates with well-known lighting brands such as Sanxi Aurora, NVC Lighting, Op Lighting, Panasonic Electric Works, and Leike Lighting to enter the Fangshan Beiqiyuan Community and send it to the owners free of charge. Energy-saving lamps and free repairs for some homes.

Lamps: Stores join hands with well-known brands to enter the community

On June 6th, the sky was filled with light rain, and the Fangshan North Liyuan Community Square was dancing and dancing. Flag banners of the Gaoli International Lighting Port flew high on the square. The three male Aurora, NVC Lighting, Op Lighting, Panasonic Electric Works, and Leica Lighting etc. More than a dozen lighting brands work with Gore to deliver energy-saving and environmentally friendly products to residents in the community. The owners of the community, ignoring rain and rain, enthusiastically gathered in the square to accept corporate gifts and consulted the lighting brands about energy-saving lamps. The staff of Colliers and brand lamps patiently explained to community residents how to use energy-saving lamps correctly, and issued free-of-charge brochures such as “Lamp common sense” and “How to use energy-saving lamps to save more electricity”. Gao Li has also brought a group of professional installers to provide free repairs to the elderly, military cadres, model workers, and vulnerable groups in the community, and to perform on-site free replacement of the "0" lamp line in the community.

The leaders of the China Consumers Association, Beijing Municipal Bureau of Industry and Commerce, and the Beijing Consumers’ Association attended the donation activities and the senior management of Gaoli and the Beiqiyuan Community residents jointly greeted the donation site and signed their own on the 100-meter green banner. The name and address of the company's charity campaign to promote energy-saving lamps have achieved substantial results. He Li, general manager of Gaoli, stated that public welfare activities to promote energy-saving lamps will continue until the end of July and last two months. Every Saturday, they will enter the large-scale community in the capital to maximize the effectiveness and common sense of energy-saving lamps. Promotion of energy-saving lamps and establishment of charity image NVC lighting staff calculated accounts for community residents at the scene. Each 10-watt energy-saving light bulb saves 0.04 degrees Celsius electricity per hour than an incandescent lamp of the same brightness, and consumes electricity per household per day. In the four-hour period, shopping mall merchants use 8 hours of electricity every day. If Beijing uses 5 million energy-saving light bulbs, 80% of them can use electricity for half a year, saving 60 million yuan in electricity bills. This was followed by the Beijing Municipal Government’s efforts to promote energy-saving lamps. The use of the subsidized 40 million yuan was more than 20 million yuan, which fully explained the necessity and feasibility of using energy-saving lamps.

As one of the country's most high-end lighting stores, Colliers has no responsibility to promote energy-saving lamps. He said that the reason why they can undertake the promotion of energy-saving lamp public welfare activities is not only because they have a higher market position, but also have to bear the corresponding Social responsibility, but also because Gao Li has been committed to public welfare undertakings for many years and has achieved fruitful results, has established a good public image in the heart of Beijing citizens. Since 2006, Collier organized charity bazaar activities several times, successively donated money to help the disaster-stricken areas, and helped build Hope Primary School. In the past two years, the company organized many activities for the citizens to donate energy-saving lamps for free. It became a trustworthy citizen and has a strong sense of social responsibility. Business. He Yan emphasized that the promotion of energy-saving lamps is a long-term project. Gao Li will fully promote the well-known lighting brands to promote energy conservation and environmental protection as one of their daily tasks, so that more users contribute to energy conservation and environmental protection.

Do Community Marketing to Drive Market Sales

As one of the most fashionable and top-grade lighting fixtures on the Shilihe Characteristic Street, Gao Li has not liked to stick to it safely, but has taken the initiative to attack and develop markets in the south. In mid-May, the Lantern Industry Brand Symposium in Guzhen Town, Zhongshan City was completed and a strategic alliance between North and South Lighting Stores was established with the largest fixture in Times Square in Guzhen Town. This provided the town’s high-end lighting products for the town’s citizens, and “Alliance’s smoke” has not receded. The high-flying banner of the public interest has also been distributed to the major communities in the capital for free distribution of energy-saving lamps and popularization of energy-saving environmental protection knowledge. Gao Li’s presence has always appeared. This has played a significant role in driving market sales and enhancing brand image.

According to industry insiders, many home hypermarkets or decoration companies are now linking group purchases, promotions, and other activities directly to the communities. The results are significant. Golitsi is the first “going out” company on the Shilihe Street, and uses public welfare. The activity first establishes a good image of the company in the community, which is easier when it comes to marketing, and it will certainly promote the sales of the market. Although in June and April, the sales of Collier had a significant increase compared to the second half of last year, but according to Gao Li, there is obviously more room for improvement in such promotion. It is a good “law of promotion” to enter the community and face the residents. ".