After years of development, the lighting industry, once known as the Chaoyang industry, does not seem to be facing the sun. Instead, competition has intensified and production and operating costs have continued to rise. According to authoritative statistics, the output value of China's lighting industry has reached nearly 400 billion yuan, and has grown at a rate of 20% in recent years. There are tens of thousands of lighting businesses and more than a dozen lighting accessories markets in the ancient town of Zhongshan City alone. Together with lighting dealers, service providers, logistics providers and accessories dealers, lighting industry employees up to 1 million, lighting production and sales in ancient towns accounted for as much as 60% of the country, lighting streets stretching over 10 kilometers full of large and small The store, it can be seen that its competition is fierce.
According to the survey data, lighting consumption of most households currently accounts for about 10% of renovation costs, and the proportion is still rising. This means that with the improvement of people's living standards, the awareness of creating a stylish home is also constantly improving, all kinds of Chandeliers, wall lamps, floor lamps, mirror headlights, desk lamps, nightlights, etc. are constantly emerging. Lighting has more than just the function of lighting in the home. More and more lighting is for the “finishing touch†decoration effect, which is the night when the lights are turned on. One of the embellishments, not turning on the lights, is a decoration or even a work of art in the home. Therefore, middle- and high-income people and people who advocate high quality of life will increasingly focus on the application of lighting in the home.
This consumption trend determines the two directions of future lighting industry: First, the lighting industry must establish a brand, know how to use the new media for brand communication; Second, lighting products must be more and more creative, large-scale personalized customization is The only way to go. To grasp these two trends, Internet marketing is a topic that every lighting company must pay attention to.
Lighting industry's internet marketing market scans The current national lighting industry manufactures nearly 10,000 manufacturers, but there are fewer than 600 companies that can really name the brand in the industry. Consumers can't even say a brand in an impressive manner. Saying not to pay attention to brand building is a common phenomenon in this industry, which also created the growth of some lighting store brands. In fact, many lighting companies have realized the importance of online marketing and have begun to make continuous attempts in the Internet sector. However, most companies still do not receive the expected results. From the perspective of the industry as a whole, lighting companies in the Internet marketing There are roughly four ways: first, to do the bidding of search engines such as Baidu; second, to advertise on well-known websites and industry websites; third, to establish online merchants or online shops on B2B and B2C websites; and fourthly, to use email. , web forums or SMS to promote your own website or online shop.
In a sense, in addition to "search engine bidding", lighting companies' marketing promotion is merely moving from traditional media to the Internet. Increasing exposure just satisfies the first step in marketing, which is to allow consumption. The person knows himself, but it requires more marketing tools to become a shopping act from understanding. As the country pays more and more attention to the popularity of energy-saving lamps and LED lamps, more consumers will pay attention to the topic of environmental protection and energy conservation, and will pay more attention to corporate social responsibility. In this respect, lighting companies are capable of doing a lot of articles.
For the moment, the search engine's keyword prices in the lighting industry are constantly rising. Various lighting networks and lighting networks are contending with each Other. Some well-known websites have thousands or even thousands of yuan of advertising space. The lighting exhibitions are one after another, and the purchasing information is changing rapidly. In this world where information is flooding, if marketing techniques are not innovative, they can easily be submerged in the competitive Red Sea.
The Challenge of Network Marketing in Lighting Industry The challenge for lighting companies to do online marketing is huge, because the emerging Internet media and traditional media are very different, and the consumer's consumer behavior has also undergone tremendous changes, especially with the With the continuous popularity and maturity of 3G mobile phones, the mobile internet era is advancing towards all people. The era of advertising alone has passed, and lighting companies are faced with almost entirely new marketing methods. All this is undoubtedly full of challenges.
I. Do you have Internet-related talent?
Most of the lighting business owners are not clerk background, they are the background of mechanics, they are very proficient in the lighting supply chain and sales channels, but also very clear the trends and development trend of lighting products, but still relatively unfamiliar with Internet marketing Some of them are even more inconsistent, thinking that it is the network that caused their product designs to be plagiarized. The reason is that the network has led to chaos in their channel prices. It is the network that allows small businesses to invest in them without much investment. This is indeed an industry problem that exists in reality. However, as a guide for lighting companies, it must be understood that these issues are inevitable under the Internet tide. Information channels and sales channels are constantly changing. If they do not change or even reject, they will eventually It will only hurt yourself.
So, firstly, this requires the boss to change his mindset, boldly meet the wave of Internet marketing, and then must find professional people to do professional work. Establishing corporate websites and online shops are just the basic skills of network marketing. We need more. The only way to achieve the ultimate goal of Internet marketing is to use e-commerce, search rankings, experience marketing, embedded marketing, and word-of-mouth marketing as a comprehensive online talent. Webpages, inflexible online stores, and cold advertisements are not enough to impress consumers. The heart of the person. In the Internet age, it is very necessary to establish an online marketing department. In addition to website maintenance and art, there must be people such as network writers, video designers, and network event planners.
Second, how to effectively operate the supply chain
Currently, online marketing in the lighting industry is only at the initial stage, and supply chain management has not changed along with it. At the end of September 2010, the collapse of a large logistics company in Zhongshan Guzhen caused a great deal of industry turbulence. The reason is that most of the logistics business in this industry is not only the delivery of goods, but also the task of helping manufacturers to collect payment, the collection of money Afterwards, the logistics provider does not immediately deliver the manufacturer, but offers a cheque for one to three months to guarantee the interests of the buyer and the seller. That is to say, the logistics company also plays the role of “third-party credit guaranteeâ€. This malformed supply chain on the one hand explains the non-standard lighting industry, but also shows that the industry's lack of credit.
In the context of the Internet, lighting companies are faced with more and more retail customers and small-order customers. This requires companies to establish an effective supply chain to support. Since most of the lighting industry has formed industrial clusters, the procurement of spare parts and raw materials has become very mature. The key is to make great efforts in production and logistics distribution. If you receive online orders, how can you achieve rapid production and transportation? Determine the degree of customer's shopping pleasure, assuming that there is no systematic production and distribution process, it may lead to the occurrence of wrong goods, delayed arrival, etc., so before the network marketing, internal electronic information pipeline must first establish, conditional on the ERP System, unconditional at least have invoicing software, through the cooperation with mature B2B or B2C website, rely on their perfect order and payment system, establish their own brand online shop, in order to better lay a solid marketing communication basis.
Third, how to create word of mouth after-sales service
As large-scale home appliances such as color TVs and refrigerators are gradually being sold to the Internet, lighting will obviously follow this trend. Due to the large variety, some large-scale lighting or special lamps need the help of manufacturers to install and repair them. If consumers order online Ceiling chandelier, but manufacturers can only come to the door after three or four days to install, plus three or four days of delivery, then this kind of shopping is certainly unpleasant; also assumes that a special floor lamp bulb burns, the local is difficult to find accessories , If manufacturers can not quickly come to replace, then the customer will lose confidence in the brand. After-sales service also includes return and exchange, online shopping is obviously no better than traditional shopping in personal experience, so if consumers find that the purchased lamp size or power is not suitable, then whether there is a rapid reaction mechanism, etc. will all determine the brand's reputation. .
In the Internet age, customer service must be instant, because the Gold Cup is inferior to people’s reputation, in other words, customers have problems and can get answers and feedback at any time, whether it is a hotline, community forum, online customer service, or even micro Bodu should have someone to handle and give feedback in a timely manner, otherwise it will be easy to upgrade, or even play - the global brand network - into a crisis, to know that negative information is spread ten times faster than positive information.
How to use the Internet to build brands to achieve growth When it comes to brand marketing, to a large extent, Internet marketing can not get rid of 4P (products, prices, promotions, channels) and 4C (demand, cost, convenience, communication) framework, but these two Under the network background, the theory requires companies to use the Internet tools more quickly, more strategically, and better understand the use of Internet tools to spread the brand. For lighting companies that are brave enough to try online marketing, products, promotions, channels, and communications are particularly important.
First, product design is the key
If a lighting product can be designed to be as screaming as an Apple iPhone, it is obviously easy to promote. The majority of online shopping crowds are 18-30 years old. Most of them like creative products with very cool images. Therefore, the lighting products that are most suitable for sales on the Internet are small creative lamps. The price is less than 200 yuan. Actually not practical sometimes does not rank first. Such as relying on the rapid success of the network marketing wheat bags, they can use powerful data analysis tools to capture global consumer trends, began to monitor Taobao, Pat, Amazon, eBay and other sites, so that their designs are always in the trend of In the beginning, dozens of new products can be launched in one day, thus ensuring a high degree of attention.
With the development of OLED technology, lighting products will not only stay in the function of lighting, but instead will be the role of creative home and decoration. For example, OLED is light, thin, transparent and flexible, and can be designed into a variety of luminaires. Its creative space is infinite. In this case, companies must understand that products sold offline are not necessarily hot on the Internet because they face different audiences and their consumption patterns are not the same. Those under the line who visit lighting cities and lighting shops Most of them are for house decoration, but consumers who buy lighting products on the internet usually do not have a strong purpose, so the design of products is particularly important.
Second, promotion = spike + interaction
If the promotion on the Internet is not different from the traditional channels, the effectiveness will not be too great, because consumers are already numb to the promotion methods such as buy gifts, discounts, and bundles. These promotion methods can only be used in fast-moving consumer goods such as drinks and snacks. , daily chemical products, etc. For small appliances such as lighting, more interesting promotional methods are needed. Lighting companies must understand the "second kill" and "interaction" means.
"Secondary killing" originally meant the meaning of instantly killing enemies in online games, but later as "Taipei" and "Personal Purchase" successively planned "time-limited" activities, "secondary killing" evolved into a hot online marketing keyword. It is based on the promotion of computer network technology, and its core is "limited time" and "ultra-low-cost", such as a one-dollar notebook computer, a rice cooker, etc. The purpose is to gather popularity and enhance the brand's attention in the network. degree. In fact, lighting companies are promising in this regard, such as designing a cool little desk lamp and planning a “spike†campaign in the online shop. Within a certain period of time, the top 100 players will complete lighting games online. You can get a one-dollar opportunity to buy lights, and then let these users in the forum or blog to dry their own photo and use of desk lamps to experience, through the netizen vote and then select a few people as corporate brand spokesperson, let them participate in the commercial advertising film shooting, This completes a complete "interactive marketing" is completed, the company received is a great degree of attention and brand reputation, through the Internet can immediately make a new product to market and hot.
Third, effective control of sales channels
Since online sales do not have time and space constraints, distributors at all levels and in various places may become competitors. The traditional channel's operating model obviously cannot be applied to Internet marketing. First of all, the products of online channels and traditional channels must be separated and can be distinguished by barcode or model identification. If they are not separated, the sales of the network will definitely affect the customers of traditional channels, because online promotions with low prices will definitely lead to offline channels. Business resentment, the best practice is that some new products will trigger the market through the Internet, but not offline sales, offline dealers can be used as after-sales service outlets, to earn maintenance costs, and take the traditional channels of products can be sold online, But to keep pace with the official price, planning promotional activities to be carried out online and offline synchronization, to ensure the interests of offline channel providers, under normal circumstances do not allow dealers or individuals to open an online shop, network sales should focus on the official shop In order to maintain a higher degree of consumer attention to the official online store, interactive activities are also easier to carry out.
IV. Communication should make good use of social media
In the Internet era, lighting companies communicate with consumers in a way that is very different from the traditional model. Under the traditional marketing model, only one customer service hotline may be needed. Service outlets can provide on-site service. More sales will be face-to-face. However, under the network marketing model, companies must understand three key points: First, how do consumers know your brand and products; second, how they generate buying behaviors for your products; and third, how do you make consumers spontaneously? Business disseminates positive information.
The first key point, it is clear that most companies understand that search engines are the top priority of consumers in the Internet era. Therefore, the prices of various product categories such as LED, brand, and enterprise are all the way higher, but the problem is Yes, when consumers know about businesses and products, how to promote their purchases, “word of mouth†has become the deciding factor in this regard. Word of mouth comes from the mouth of other consumers. A potential consumer may have a good impression of the NVC brand because he saw his friend's space blog - NVC's wall lamp is beautiful, or maybe he saw a hit. The video skit has an interest in the pretty bedside lamp of the heroine and thinks of buying one for her girlfriend. In other words, word of mouth exists in every corner of the Internet: search engines, portals, dating communities, personal spaces, video sites, microblogs, and so on, so lighting companies must understand the characteristics of various Internet social media and their In order to better present the brand in front of consumers, the application can be applied to the brand.
Among them, online advertising is one aspect. It can directly display corporate and brand image and has direct notification functions. However, as consumers become more and more savvy, online advertising may not necessarily promote the generation of shopping behavior, and it cannot be turned into a positive one. Word of mouth. So, on the other hand, companies also need wonderful shooters, as well as marketing wizards, turning corporate image, product use, and brand culture into creative stories, pictures or videos. Once your content becomes "Viruses", then consumers will spontaneously spread positive word-of-mouth for enterprises, and realize the effect of exchanging resources between them.
Concluding remarks When it comes to marketing, there are many lighting company owners will ask, assuming I invest 100,000 yuan no matter what kind of way to do promotion, then my sales can increase how much? This shows that most entrepreneurs still remain at the stage of sales. In the Internet age, marketing does not necessarily involve a lot of money. Marketing does not necessarily bring huge sales in a short period of time. However, its significance is far-reaching. For companies interested in building brand influence, they must dare to To meet the challenge, continuously innovate product design and promotion activities, effectively grasp the Internet sales channels and communication tools, in order to remain invincible in the future competition.
There is a song that sings like this - the darkness of the night is not understood during the day, but with the guidance of the lights, the night can be as beautiful as the day and night, and the lighting company's online marketing is a long way to go.
According to the survey data, lighting consumption of most households currently accounts for about 10% of renovation costs, and the proportion is still rising. This means that with the improvement of people's living standards, the awareness of creating a stylish home is also constantly improving, all kinds of Chandeliers, wall lamps, floor lamps, mirror headlights, desk lamps, nightlights, etc. are constantly emerging. Lighting has more than just the function of lighting in the home. More and more lighting is for the “finishing touch†decoration effect, which is the night when the lights are turned on. One of the embellishments, not turning on the lights, is a decoration or even a work of art in the home. Therefore, middle- and high-income people and people who advocate high quality of life will increasingly focus on the application of lighting in the home.
This consumption trend determines the two directions of future lighting industry: First, the lighting industry must establish a brand, know how to use the new media for brand communication; Second, lighting products must be more and more creative, large-scale personalized customization is The only way to go. To grasp these two trends, Internet marketing is a topic that every lighting company must pay attention to.
Lighting industry's internet marketing market scans The current national lighting industry manufactures nearly 10,000 manufacturers, but there are fewer than 600 companies that can really name the brand in the industry. Consumers can't even say a brand in an impressive manner. Saying not to pay attention to brand building is a common phenomenon in this industry, which also created the growth of some lighting store brands. In fact, many lighting companies have realized the importance of online marketing and have begun to make continuous attempts in the Internet sector. However, most companies still do not receive the expected results. From the perspective of the industry as a whole, lighting companies in the Internet marketing There are roughly four ways: first, to do the bidding of search engines such as Baidu; second, to advertise on well-known websites and industry websites; third, to establish online merchants or online shops on B2B and B2C websites; and fourthly, to use email. , web forums or SMS to promote your own website or online shop.
In a sense, in addition to "search engine bidding", lighting companies' marketing promotion is merely moving from traditional media to the Internet. Increasing exposure just satisfies the first step in marketing, which is to allow consumption. The person knows himself, but it requires more marketing tools to become a shopping act from understanding. As the country pays more and more attention to the popularity of energy-saving lamps and LED lamps, more consumers will pay attention to the topic of environmental protection and energy conservation, and will pay more attention to corporate social responsibility. In this respect, lighting companies are capable of doing a lot of articles.
For the moment, the search engine's keyword prices in the lighting industry are constantly rising. Various lighting networks and lighting networks are contending with each Other. Some well-known websites have thousands or even thousands of yuan of advertising space. The lighting exhibitions are one after another, and the purchasing information is changing rapidly. In this world where information is flooding, if marketing techniques are not innovative, they can easily be submerged in the competitive Red Sea.
The Challenge of Network Marketing in Lighting Industry The challenge for lighting companies to do online marketing is huge, because the emerging Internet media and traditional media are very different, and the consumer's consumer behavior has also undergone tremendous changes, especially with the With the continuous popularity and maturity of 3G mobile phones, the mobile internet era is advancing towards all people. The era of advertising alone has passed, and lighting companies are faced with almost entirely new marketing methods. All this is undoubtedly full of challenges.
I. Do you have Internet-related talent?
Most of the lighting business owners are not clerk background, they are the background of mechanics, they are very proficient in the lighting supply chain and sales channels, but also very clear the trends and development trend of lighting products, but still relatively unfamiliar with Internet marketing Some of them are even more inconsistent, thinking that it is the network that caused their product designs to be plagiarized. The reason is that the network has led to chaos in their channel prices. It is the network that allows small businesses to invest in them without much investment. This is indeed an industry problem that exists in reality. However, as a guide for lighting companies, it must be understood that these issues are inevitable under the Internet tide. Information channels and sales channels are constantly changing. If they do not change or even reject, they will eventually It will only hurt yourself.
So, firstly, this requires the boss to change his mindset, boldly meet the wave of Internet marketing, and then must find professional people to do professional work. Establishing corporate websites and online shops are just the basic skills of network marketing. We need more. The only way to achieve the ultimate goal of Internet marketing is to use e-commerce, search rankings, experience marketing, embedded marketing, and word-of-mouth marketing as a comprehensive online talent. Webpages, inflexible online stores, and cold advertisements are not enough to impress consumers. The heart of the person. In the Internet age, it is very necessary to establish an online marketing department. In addition to website maintenance and art, there must be people such as network writers, video designers, and network event planners.
Second, how to effectively operate the supply chain
Currently, online marketing in the lighting industry is only at the initial stage, and supply chain management has not changed along with it. At the end of September 2010, the collapse of a large logistics company in Zhongshan Guzhen caused a great deal of industry turbulence. The reason is that most of the logistics business in this industry is not only the delivery of goods, but also the task of helping manufacturers to collect payment, the collection of money Afterwards, the logistics provider does not immediately deliver the manufacturer, but offers a cheque for one to three months to guarantee the interests of the buyer and the seller. That is to say, the logistics company also plays the role of “third-party credit guaranteeâ€. This malformed supply chain on the one hand explains the non-standard lighting industry, but also shows that the industry's lack of credit.
In the context of the Internet, lighting companies are faced with more and more retail customers and small-order customers. This requires companies to establish an effective supply chain to support. Since most of the lighting industry has formed industrial clusters, the procurement of spare parts and raw materials has become very mature. The key is to make great efforts in production and logistics distribution. If you receive online orders, how can you achieve rapid production and transportation? Determine the degree of customer's shopping pleasure, assuming that there is no systematic production and distribution process, it may lead to the occurrence of wrong goods, delayed arrival, etc., so before the network marketing, internal electronic information pipeline must first establish, conditional on the ERP System, unconditional at least have invoicing software, through the cooperation with mature B2B or B2C website, rely on their perfect order and payment system, establish their own brand online shop, in order to better lay a solid marketing communication basis.
Third, how to create word of mouth after-sales service
As large-scale home appliances such as color TVs and refrigerators are gradually being sold to the Internet, lighting will obviously follow this trend. Due to the large variety, some large-scale lighting or special lamps need the help of manufacturers to install and repair them. If consumers order online Ceiling chandelier, but manufacturers can only come to the door after three or four days to install, plus three or four days of delivery, then this kind of shopping is certainly unpleasant; also assumes that a special floor lamp bulb burns, the local is difficult to find accessories , If manufacturers can not quickly come to replace, then the customer will lose confidence in the brand. After-sales service also includes return and exchange, online shopping is obviously no better than traditional shopping in personal experience, so if consumers find that the purchased lamp size or power is not suitable, then whether there is a rapid reaction mechanism, etc. will all determine the brand's reputation. .
In the Internet age, customer service must be instant, because the Gold Cup is inferior to people’s reputation, in other words, customers have problems and can get answers and feedback at any time, whether it is a hotline, community forum, online customer service, or even micro Bodu should have someone to handle and give feedback in a timely manner, otherwise it will be easy to upgrade, or even play - the global brand network - into a crisis, to know that negative information is spread ten times faster than positive information.
How to use the Internet to build brands to achieve growth When it comes to brand marketing, to a large extent, Internet marketing can not get rid of 4P (products, prices, promotions, channels) and 4C (demand, cost, convenience, communication) framework, but these two Under the network background, the theory requires companies to use the Internet tools more quickly, more strategically, and better understand the use of Internet tools to spread the brand. For lighting companies that are brave enough to try online marketing, products, promotions, channels, and communications are particularly important.
First, product design is the key
If a lighting product can be designed to be as screaming as an Apple iPhone, it is obviously easy to promote. The majority of online shopping crowds are 18-30 years old. Most of them like creative products with very cool images. Therefore, the lighting products that are most suitable for sales on the Internet are small creative lamps. The price is less than 200 yuan. Actually not practical sometimes does not rank first. Such as relying on the rapid success of the network marketing wheat bags, they can use powerful data analysis tools to capture global consumer trends, began to monitor Taobao, Pat, Amazon, eBay and other sites, so that their designs are always in the trend of In the beginning, dozens of new products can be launched in one day, thus ensuring a high degree of attention.
With the development of OLED technology, lighting products will not only stay in the function of lighting, but instead will be the role of creative home and decoration. For example, OLED is light, thin, transparent and flexible, and can be designed into a variety of luminaires. Its creative space is infinite. In this case, companies must understand that products sold offline are not necessarily hot on the Internet because they face different audiences and their consumption patterns are not the same. Those under the line who visit lighting cities and lighting shops Most of them are for house decoration, but consumers who buy lighting products on the internet usually do not have a strong purpose, so the design of products is particularly important.
Second, promotion = spike + interaction
If the promotion on the Internet is not different from the traditional channels, the effectiveness will not be too great, because consumers are already numb to the promotion methods such as buy gifts, discounts, and bundles. These promotion methods can only be used in fast-moving consumer goods such as drinks and snacks. , daily chemical products, etc. For small appliances such as lighting, more interesting promotional methods are needed. Lighting companies must understand the "second kill" and "interaction" means.
"Secondary killing" originally meant the meaning of instantly killing enemies in online games, but later as "Taipei" and "Personal Purchase" successively planned "time-limited" activities, "secondary killing" evolved into a hot online marketing keyword. It is based on the promotion of computer network technology, and its core is "limited time" and "ultra-low-cost", such as a one-dollar notebook computer, a rice cooker, etc. The purpose is to gather popularity and enhance the brand's attention in the network. degree. In fact, lighting companies are promising in this regard, such as designing a cool little desk lamp and planning a “spike†campaign in the online shop. Within a certain period of time, the top 100 players will complete lighting games online. You can get a one-dollar opportunity to buy lights, and then let these users in the forum or blog to dry their own photo and use of desk lamps to experience, through the netizen vote and then select a few people as corporate brand spokesperson, let them participate in the commercial advertising film shooting, This completes a complete "interactive marketing" is completed, the company received is a great degree of attention and brand reputation, through the Internet can immediately make a new product to market and hot.
Third, effective control of sales channels
Since online sales do not have time and space constraints, distributors at all levels and in various places may become competitors. The traditional channel's operating model obviously cannot be applied to Internet marketing. First of all, the products of online channels and traditional channels must be separated and can be distinguished by barcode or model identification. If they are not separated, the sales of the network will definitely affect the customers of traditional channels, because online promotions with low prices will definitely lead to offline channels. Business resentment, the best practice is that some new products will trigger the market through the Internet, but not offline sales, offline dealers can be used as after-sales service outlets, to earn maintenance costs, and take the traditional channels of products can be sold online, But to keep pace with the official price, planning promotional activities to be carried out online and offline synchronization, to ensure the interests of offline channel providers, under normal circumstances do not allow dealers or individuals to open an online shop, network sales should focus on the official shop In order to maintain a higher degree of consumer attention to the official online store, interactive activities are also easier to carry out.
IV. Communication should make good use of social media
In the Internet era, lighting companies communicate with consumers in a way that is very different from the traditional model. Under the traditional marketing model, only one customer service hotline may be needed. Service outlets can provide on-site service. More sales will be face-to-face. However, under the network marketing model, companies must understand three key points: First, how do consumers know your brand and products; second, how they generate buying behaviors for your products; and third, how do you make consumers spontaneously? Business disseminates positive information.
The first key point, it is clear that most companies understand that search engines are the top priority of consumers in the Internet era. Therefore, the prices of various product categories such as LED, brand, and enterprise are all the way higher, but the problem is Yes, when consumers know about businesses and products, how to promote their purchases, “word of mouth†has become the deciding factor in this regard. Word of mouth comes from the mouth of other consumers. A potential consumer may have a good impression of the NVC brand because he saw his friend's space blog - NVC's wall lamp is beautiful, or maybe he saw a hit. The video skit has an interest in the pretty bedside lamp of the heroine and thinks of buying one for her girlfriend. In other words, word of mouth exists in every corner of the Internet: search engines, portals, dating communities, personal spaces, video sites, microblogs, and so on, so lighting companies must understand the characteristics of various Internet social media and their In order to better present the brand in front of consumers, the application can be applied to the brand.
Among them, online advertising is one aspect. It can directly display corporate and brand image and has direct notification functions. However, as consumers become more and more savvy, online advertising may not necessarily promote the generation of shopping behavior, and it cannot be turned into a positive one. Word of mouth. So, on the other hand, companies also need wonderful shooters, as well as marketing wizards, turning corporate image, product use, and brand culture into creative stories, pictures or videos. Once your content becomes "Viruses", then consumers will spontaneously spread positive word-of-mouth for enterprises, and realize the effect of exchanging resources between them.
Concluding remarks When it comes to marketing, there are many lighting company owners will ask, assuming I invest 100,000 yuan no matter what kind of way to do promotion, then my sales can increase how much? This shows that most entrepreneurs still remain at the stage of sales. In the Internet age, marketing does not necessarily involve a lot of money. Marketing does not necessarily bring huge sales in a short period of time. However, its significance is far-reaching. For companies interested in building brand influence, they must dare to To meet the challenge, continuously innovate product design and promotion activities, effectively grasp the Internet sales channels and communication tools, in order to remain invincible in the future competition.
There is a song that sings like this - the darkness of the night is not understood during the day, but with the guidance of the lights, the night can be as beautiful as the day and night, and the lighting company's online marketing is a long way to go.
HOMBO Technology Public Limited Company , http://www.gdledlight.com