LED display how to open up the international market

In recent years, China's LED display industry has grown rapidly. The strength of domestic LED display companies has been significantly enhanced and their horizons have become more open. More companies have begun to look to the international market and participate in the global market competition.

From the perspective of the global LED display market, China is the largest market in a single country, accounting for about 25%-30% of the global market. With the saturation of the domestic market, China's LED display companies must “go global” and embrace the global market in order to find new opportunities for growth.

Absen

In 2015, Absen continued to increase its efforts in the development of the international market. Newly established Ebison Middle East, Abbey Japan, Abbey Mexico, Abbey Russia and Absen Brazil Overseas (Sun) companies have strengthened and enhanced overseas localization operations and services. At present, the Abibson Overseas Sons (Sun) company has reached eight, the global structure has begun to take shape, and the advantages of international sales have become more apparent. The financial report shows that in 2015, the company’s export revenue was 823,703,200 yuan, accounting for 81.42% of the company's total operating revenue.

Liad

Liad 2015 Annual Report pointed out: "After the end of 2015, the company acquired the NASDAQ listed company Pingda System Co., Ltd., coupled with the original marketing service system of Liad, the Group has established a large-scale international operation and management team. The management system has laid a solid foundation for Liaid to achieve a balanced domestic and international business and long-term sustainable development. It is expected that in 2016, the international and domestic revenue will be half of the gratifying situation, and the international audiovisual field will remain deep in Leah. German brand."

The Riad Financial report in 2015 showed that the company’s overseas business accounted for 24.53%. It is estimated that starting from 2016, overseas business will account for about 50%.

Zhou Ming

In 2015, Zhouming Technology achieved a contrarian increase. Since 2013, the company has already established the relevant strategies to focus on developing overseas markets. In 2015, the export of LED display products of the merger of Shenzhen Zhouming, Redio, and Lanpu Technology achieved remarkable results both in terms of volume and growth rate. In 2015, the company showed that its overseas sales revenue was RMB 837.1024 million, which was an increase of 66.31% over the same period of the previous year and accounted for 64.08% of the company's total revenue.

Zi Puguang

In 2015, the company's LED display products overseas sales revenue was 102.32 million yuan, accounting for 48.08% of the company's total revenue.

In the export market, formerly important export markets in North America and Europe also tended to be saturated. With the increase in market access, more companies are now targeting emerging markets such as Russia, Southeast Asia, Africa and Latin America. The development potential of emerging markets or national markets is huge.

While exploring the international market and developing global trade, we must also face the risks. LED display exporting enterprises should increase their awareness of intellectual property protection, increase their awareness of non-tariff barriers to trade, such as anti-dumping, anti-subsidy, and technical trade barriers, and master the necessary measures to prevent and protect industrial development.

It can be foreseen that China’s LED display companies will step up to go out and the historical trend of opening up overseas markets will be irresistible. We also hope that these companies that have gone out can serve as ambassadors for the dissemination of advanced manufacturing technology for LED display screens in China, enabling more people around the world to recognize, understand, and use LED displays made in China. We even hope that the platform for exporting LED display products to foreign countries will enhance our exchanges, communication, and cooperation in the fields of economy, trade, and culture between countries outside the region, and promote the development of global trade while stimulating the common prosperity of mankind.