The impact of Internet TV on the color TV industry continues to spread. According to AWE organizers, AWE 2017 is not only a stage for traditional TV manufacturers, but also has a high enthusiasm for participating in Internet TV.
I still remember the video game that AWE presented in March this year: LG ultra-high-definition Signature G6, Samsung's new generation of Quantum-dot TVs with “immersionâ€, Skyworth’s borderless S9300, and Hisense 4K super. High-definition ULED TVs and a new generation of laser televisions, etc., are all striving to talk about the future of display technology.
This unprecedented brand camp and exhibition scale make AWE a perfect stage for black-and-wire competitions. In 2017, AWE’s TV camp was still expanding. Internet TV companies represented by brands such as LeTV, PPTV, CAN TV, Micro Whale, and Storm, quickly captured AWE’s platform advantage as one of the world’s largest home appliances and consumer electronics. . It can be foreseen that the black power of AWE in 2017 will not only be a technical killing of traditional manufacturers, but the addition of Internet brands will also bring many new games.
In the past, the small-mouthed war of words and copywriting were nothing. AWE2017 will become the first confrontation between Internet brands and traditional brands. Speaking before 2014, in the eyes of the entire machine business, Internet TV produced by OEM is not scary. However, in the past two years, the financial reports of listed companies have shown the impact of Internet companies on traditional enterprises.
In the first half of this year, brand competition in the color TV market was fierce and intense, and traditional brands and Internet brands began to show the trend of dual-competition. According to the data from Ove Cloud Network, the market share of domestic traditional brands in the first half of 2016 was 75%, a decrease of 3.8 percentage points from the previous year; the market share of internet brands was 16%, which was an increase of 7.9 percentage points from last year.
The low prices of internet TV have caused price wars in the color TV industry. In the first half of the year, the color TV industry fell into an embarrassing situation of “increasing sales without increasing revenuesâ€. The average retail price of color TVs decreased by 10.2% year-on-year, and the profits of traditional enterprises became thinner and thinner. This time, Internet brands began to stir into the stage where traditional color TVs had demonstrated their brand strength. The spread of war has spread to AWE.
If we say that price wars are difficult to prevent in the shadow of traditional enterprises, then entering AWE is a "light gun" for Internet companies aiming at traditional enterprises. The lack of core technologies and independent patents of internet brands has been criticized by people in the industry. LeTV’s announcement that the acquisition of VIZIO has attracted the color TV industry to turmoil. This time it is the first choice to be tested by a professional audience on an international platform, indicating that Internet companies are ploughing TV. The determination of the market. Such courage and confidence may require traditional companies to re-examine their opponents.
In the past, the color TV industry was a competition of resources, channels, and supply chains for the supply chain. Now, the color TV industry is already a full-scale, three-dimensional, cross-dimensional competition. In 2016, the number of Internet brands in the color TV market is expected to reach 18, and the sales of Internet brands will exceed 10 million units, with a market share of 21%. The entry of many brands has changed the game rules of the TV market and the market competition has become fiercer.
In fact, in AWE 2016's "China Color TV Development Trend Forum", the industry has reached a consensus: the boundaries of the future Internet brands and traditional brands will gradually disappear, the pattern will be a huge change, the trend of each company will also appear relatively large differentiation . Dong Min, Avi Cloud Network (AVC) believes that the ultimate can stay, with long-term vitality, it must be a versatile type of manufacturer, the so-called all-powerful manufacturers should have the following two capabilities: First, the hardware operation, and second, ecological construction. With the complementary advantages of traditional enterprises and Internet companies, it is possible to grow into a cutting-edge brand in the industry and to interpret the story of the big and the strong.
In 2017, AWE, China, Japan and South Korea black companies will focus their debut and compete on the same stage: South Korea's electronics giants Samsung, LG's Quantum Dots and OLED duels will spark a new spark, attracting attention; with Sony and Panasonic Announced that the joint force 8K TV, Sharp in the steering of Gou's layout OLED, the Japanese camp of the color TV will be how to blossom results, are worth the wait; and our Chinese Corps, in Hisense, Skyworth, TCL, Haier and other traditional color TV industry leader, And the likes of LeTV, PPTV, CAN TV, Little Whale, Storm, and so on, will be brilliant and lively.
According to the organizers, TV products will be distributed in AWE2017's “Consumer Electronics Pavilionâ€, which will not only become the new starting point of the TV brand's annual, but also a variety of related content providers, platforms, hardware and software providers will gather here to create a Annual color TV industry annual event.
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Thermal Overload Relays are protective devices used for overload protection of electric motors or other electrical equipment and electrical circuits,It consists of heating elements, bimetals,contacts and a set of transmission and adjustment mechanisms.
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