On February 8th, HTC announced yesterday that it spent more than 30 million pounds (about NT $ 1.4 billion) to invest in wireless multimedia transmission platform company Saffron Digital to obtain a 100% stake in the application software layout.
Because of optimistic about HTC's growth momentum in the first half of the year, as well as HTC's upcoming new product released at the Mobile World Congress (MWC), various foreign brokers have raised HTC's target price to more than 1,000 yuan.
Saffron Digital is a mobile transmission platform company. Its patented technologies include media transmission capabilities that support multiple devices, ultra-fast encoding, and domain-based digital rights management systems. The company is headquartered in London and its customers Including Nokia, Samsung, Sony Ericsson, etc.
HTC CEO Zhou Yongming said that as the types of digital content become more and more complex and localized, content transmission has become a very important part of enterprise development. Saffron Digital has accumulated rich experience and expertise in the field of wireless multimedia transmission. The cooperation between the two parties will enhance HTC's global content transmission capabilities.
Saffron Digital CEO Shashi Fernando said that the introduction of HTC funds will enhance the ability to expand the global market and bring various opportunities for entering new markets (such as Asia) and new areas (such as games and music transmission). . In the future, we will continue to provide media and digital content services to third-party partners, led by the same management team.
In recent years, HTC has strengthened the strength of mobile phone software platforms and application services, with a total investment of nearly NTD 2 billion. In the future, brand advantages will also extend from hardware to software. HTC has successively invested in mobile phone anti-virus software company Netqin and mobile software development company Abaxia in the past two years, plus Saffron, with a cumulative investment of NT $ 2 billion.
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