Dolby Laboratories recently announced that Shenzhen Radio, Film and Television Group has adopted Dolby Digital Plus technology to bring home theater quality multi-channel surround sound entertainment experience to its high-definition channels through Shenzhen's terrestrial TV and cable networks . This marks the first time that audio content using Dolby Digital + has been transmitted in China through terrestrial TV and cable TV platforms.
"Considering the rapid development of China's radio and television industry, Shenzhen Radio, Film and Television Group has always attached great importance to the development and application of advanced audio and video technologies, which is conducive to bringing a rich and immersive entertainment experience to the general TV audience. Therefore, we decided "Incorporating Dolby Digital Plus into our high-definition channels will bring higher quality entertainment content to terrestrial and cable TV users in Shenzhen," said Fu Fengchun, Chief Engineer of Shenzhen Radio, Film and Television Group. "We will work with Dolby to bring the best TV entertainment experience to the audience and promote the development of terrestrial TV and cable TV industry in Shenzhen."
"The cooperation between Dolby and Shenzhen Radio, Film and Television Group gives terrestrial and cable TV users in Shenzhen an opportunity to enjoy the extraordinary high-definition audio experience that can only be achieved on home theater systems," Sun Haishi, Vice President of Dolby Laboratories Asia Pacific Said. "As Dolby Digital + is more and more widely adopted, Dolby hopes to help accelerate the pace of deployment of innovative and value-added solutions in the Chinese broadcasting industry, thereby promoting the development of the entire broadcasting industry and making consumers exciting in this Era enjoys a more perfect entertainment experience and digital lifestyle. "
Whether it is terrestrial TV, cable TV, IPTV, Internet TV, or satellite TV (DBS), Dolby Digital Plus can take into account both bandwidth efficiency and backward compatibility, making it the ideal choice for next-generation broadcast system audio solutions.
At present, Dolby Digital Plus has been widely adopted by the world's leading broadcast networks, broadcast operators, TV and set-top box manufacturers, bringing a surround sound program experience to the next generation of TV. In Europe, Denmark, Finland, France, the United Kingdom, Iceland, Ireland, Italy, Norway, Poland, Slovenia, Spain and Sweden have set Dolby Digital Plus as the broadcast audio standard for high-definition terrestrial TV services. In China, Dolby Digital Plus has been applied to high-definition IPTV live and on-demand services in Guangdong Province.
About Dolby Digital +
Dolby Digital Plus is a scalable technology designed specifically to meet the evolving content transmission needs. For broadcast and entertainment streaming media applications where bandwidth resources are valuable, Dolby Digital + is significantly more efficient than Dolby Digital, making it easier for broadcast operators to transmit more high-definition program content. Dolby Digital Plus is based on Dolby Digital, which can optimize sound quality and efficiency, and present a richer and more exciting audio entertainment experience to the audience. It can provide higher efficiency for lower bit rates, support up to 7.1 channels, and provide advanced services including bitstream mixing.
About Dolby Laboratories
Dolby Laboratories is the world's leading provider of entertainment technology. Dolby technology is an essential part of the best entertainment experience. Dolby Laboratories, established in 1965, is best known for its high-quality audio and surround sound technology. Today, whether it is in movies, family or travel, Dolby ’s innovative technologies are most likely to enrich people ’s entertainment life.
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