He Rongbiao, President of Qiaosen Lighting: The promotion of energy saving prospects takes time...

In recent years, green environmental protection has become the theme of world development. At the same time, the Chinese lighting industry has also ushered in a new era of “green lighting”. Energy-saving lighting is an important connotation of green lighting, and energy conservation and emission reduction is also a national macro policy. On December 20, 2007, the Ministry of Finance and the National Development and Reform Commission issued the Interim Measures for the Administration of Financial Subsidy Funds for Efficient Lighting Products Promotion, which provided real economic support for the promotion of energy-saving lighting. However, in the energy-saving promotion in 2008, due to poor channels and low consumer awareness, the promotion was blocked.

In this context, Sohu.com focuses on the large-scale interview promotion program with the theme of “green lighting” and “energy-saving lighting”, interviewing relevant government departments, lighting industry associations, and deepening energy-saving lamp manufacturers and consumers. Promote the role of the media in the promotion of green lighting concepts and energy-saving lamps.

He Rongbiao, General Manager of Qiaosen Lighting

[Reporter]: Hello, Hello, first of all, thank you for accepting the interview of Sohu Focus Home Network Lighting Channel. We would like to know, as a business leader in the production of energy-saving lamps, how do you know about the popularity of the concept of “green lighting” in our country?
It takes time to promote the concept of “green lighting”

[He Rongbiao]: When it comes to "green lighting", in fact, this concept has been introduced many years ago abroad. Now we are beginning to mention this concept in China, but many consumers do not know or say it. First we have to let consumers know why they want to save energy. On the big side, our energy is limited; on a small scale, energy conservation can also save money for consumers themselves. In the past, we used incandescent bulbs, nowadays electric light sources, and then LEDs. The trend is to achieve the same lighting effect with the least amount of electricity. Now the slogan proposed by the state is energy saving and emission reduction, and many people are not very clear. I think first of all, let consumers know which products are energy-saving. On the other hand, let consumers feel the benefits of using these products, that is, save electricity and save money.

However, I think we have to look at this situation rationally. After 30 years of rapid development in China, many laws and regulations have not been perfected, and people's consumption concepts and consumption habits are also in the process of progress. There are a large number of rural people in our country, and there are huge potential cities, but this market has not yet been developed. Consumers must have a process to accept these ideas and products. At least for ten years and eight years, the younger generation needs to be spread. Similarly, the improvement and implementation of laws and regulations, the regulation of the market, and the exploration of the huge secondary and tertiary markets will take a long time.

[Reporter]: What is the current situation of the energy-saving lamp market?

[He Rongbiao]: The current energy-saving lamp market is quite chaotic. The prices of products on the market are different, the market is not standardized, the relevant laws and regulations are still not perfect, and the implementation is not enough. In this regard, I feel that the government must adhere to strict management. But, as I said earlier, this requires a process that can take a long time.

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