In 2008, the global economy changed and many international brands were in crisis. Under the background of the concerted efforts of all countries to revitalize the economy and fully rescue the big brands of domestic large enterprises, the international brands of the lighting industry have triumphed and achieved good results. The Chinese market has become a paradise for these international lighting brands. Not only has it not been affected by the economic crisis, but the action has continued and sales have risen steadily, making a huge contribution to the stability of the global market. Therefore, interpreting the performance of these international lighting brands in the domestic market can not only provide reference for domestic lighting companies to open up the market, but also enable industry professionals to explore the future trends of the global lighting industry through the behavior of these international lighting brands.
When it comes to the international brand of the lighting industry, people first think of Philips, Osram, and GE. In fact, in addition to these three, Panasonic, Siemens, Schneider, Thorn and other brands also performed well in the Chinese mainland market. Generally speaking, these brands have obvious advantages in engineering channels, and they start early in the circulation channels, and the market reputation is better. Taking stock of the actions of these international brands in the Chinese mainland market in 2008, we can find that they have their own set of market management and development.
Mainly promote energy-saving products
In this year's Ministry of Finance and the National Development and Reform Commission's high-efficiency lighting product promotion project bidding work, both Philips and Osram successfully won the bid, and the winning products are energy-saving products, which not only proved its strength, but also guided its product main direction. In addition, Philips Lighting launched the integrated bracket T5, such as the flagship LED Light cup to replace the ordinary lighting source such as incandescent lamp; GE lighting reduced the incandescent lamp business in the world, corresponding to improve the conversion efficiency of lighting energy, increase the bulb-type fluorescent lamp (CFL) and the production of energy-efficient lighting-related products used in commercial facilities. In the bidding for the 2008 Beijing Olympic venue lighting project, Osram Lighting became the Olympic Sports Center (Water Cube), National Stadium, Capital Gymnasium, Beijing Workers Stadium, etc. with outstanding energy-saving products and comprehensive lighting solutions. Lighting equipment suppliers for the Olympic venues. Schneider Electric's most prestigious iF global design award in the design world in Germany, ZENcelo light point series flat switch will be the iF industrial product world design award, and innovate in the field of energy efficiency management. From the behavior of these international brands, energy conservation has become the mainstream, and non-energy-saving products will eventually be eliminated.
LED step by step
Some people refer to LED lighting as the future light source. Obviously, the lighting industry is very optimistic about the prospects of LED lighting. At the same time that many domestic enterprises are working in the LED field, the international brands that have mastered the LED core technology have not slowed down the promotion of LED lighting. Whether it is Philips or Osram, it is heavily invested in LED lighting, and strives to stand in the forefront of the future light source market.
For Philips, in addition to the global mergers and acquisitions of Lumileds, TIR, ColorKinetics, PartnersandLighting and Genlyte, and the coverage of the entire solid-state lighting equipment industry value chain, the company also mastered the office building LED lighting series The technology of the solution. In addition, in the domestic market, Philips is fully promoting LED lighting in the field of advertising lighting.
For OSRAM lighting, technological innovation in the field of LED lighting is something to be proud of. Whether it is the breakthrough of white LED brightness and luminous efficiency, or the innovation of small ultra-thin backlight LED technology, Osram is at the forefront of LED lighting technology research and development. For the Chinese mainland market, although OSRAM's LED lighting products have not yet been applied on a large scale, it is a matter of time to promote them in depth.
GE Lighting's LED lighting pace is slightly different. First, GE invested nearly 100 million US dollars to acquire a certain LED enterprise, and vigorously entered the LED field, and developed in the direction of high, sharp and precise. This decision is also in line with GE's high-end market positioning. Secondly, the cooperation between GE and Zhejiang Zhongqi Company can explain this strategy. GE and Zhejiang Zhongqi formally established GM China Lighting System Co., Ltd. in Xiaoshan, Hangzhou to jointly develop LED outdoor lighting products. It can be seen from these two actions that GE Lighting is also very optimistic about the future market of LED lighting.
OLED is on the rise
After LED lighting, where will the lighting source go? International lighting brands such as Philips and Osram have chosen the same direction: OLED lighting.
OLED lighting is an organic light-emitting diode (OrganicLight-EmittingDiode), which has the characteristics of light and power saving, and uses a very thin organic material coating and a glass substrate. When an electric current passes, these organic materials emit light and produce illumination effects. The action taken by Philips is to provide OLED lighting starter kits for lighting, architects and artists. In addition to a variety of OLEDs in a variety of shapes, structures and colors, the kit includes information packages and DVDs that introduce OLED technology and future uses to help users deepen their understanding of OLEDs. A detailed method of using OLED samples is also included in the package. Osram's actions are to promote the development of low-cost mass production technology for OLED lighting, to study new component construction, production methods and materials that can realize simple structures, and to explore low-cost mass production methods for OLEDs.
1 2 Next Page
USB Cable,USB Connector,Smart Phone USB Cable
USB Type C Cables USB 3.0 Cables CO.,LTD , http://www.nscables.com