An Conghui Talks on Collar: Collaborating to Make Contributions to Chinese Manufacturing

On August 4th, Zhejiang Geely Holding Group and Volvo Cars formalized their partnership by signing an agreement at the Geely Automobile Hangzhou Bay R&D Center to form a joint venture focused on advanced vehicle development. Speaking at the event, Geely Automobile Group President and CEO An Zhihui emphasized the significance of this collaboration, stating, "Today marks a milestone moment as we see the first comprehensive technical exchange and collaborative procurement arrangement between a Chinese automaker and a globally recognized leader. This is symbolic of the deep integration of the Chinese automotive sector into the global market, fostering innovation and pioneering new technologies." Accompanying the announcement was a striking image (inserted below), highlighting the progress made thus far. The Leading Brand, introduced earlier this year at the Shanghai Auto Show, represents a fresh international label targeting the premium segment and younger buyers. This initiative complements Volvo's presence in the luxury market while bolstering Geely's position in mainstream vehicles. To date, over a thousand dealers have expressed interest in joining the Leading Brand network, with its initial model set to debut in Q4 this year, followed by the 02 and 03 series in the coming year. As the automotive industry undergoes unprecedented change, An Zhihui underscored Geely's commitment to integrating into the global scene. "Twenty years ago, we embarked on a journey of self-reliance and innovation," he noted. "Today, leveraging partnerships like ours with Volvo, we aim to maximize economies of scale through collaboration." Since acquiring Volvo in 2010, Geely has consistently strengthened its R&D capabilities and fostered synergies across its brands. The European R&D Center (CEVT) in Gothenburg, established in 2013, has been pivotal in co-developing the CMA modular platform, which supports cutting-edge safety features, hybrid powertrains, and connectivity solutions. This week, the formation of a Geely-Volvo technology joint venture was unveiled. By sharing patents and procuring components collaboratively, the two entities will advance next-generation electric vehicle platforms and deepen employee exchanges. This strategic move aims to solidify their competitive edge while contributing to the broader goal of sustainable growth. Geely Holding Group, a youthful yet ambitious conglomerate, remains steadfast in prioritizing consumer-centric innovation. By embracing supply-side reforms and offering superior product experiences, they hope to support all affiliated brands' growth and contribute meaningfully to China's vision for 2025. Meanwhile, Volvo Cars, Lingke, and Geely will continue to deliver value to diverse customer segments without compromising individual brand identities. The Leading Brand plans to release two to three new models annually, ensuring steady expansion and meeting evolving market demands. [Image Caption: Geely and Volvo executives celebrate the signing of their latest joint venture agreement.]

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