ADI Wang Sheng: Wearable medical electronics is the hot industry of the future

Relevant research institutes predict that as of 2016, China's medical electronics market will reach 7.4 billion US dollars, with an average annual recombination rate of 13%. Mainly because of the global demand for tomography scanners, magnetic resonance instruments, high-end ultrasonic diagnostic instruments and other products. Rapid growth has driven the expansion of the global medical electronics market.

As the world's leading provider of high-performance signal processing solutions, Analog Devices has been committed to medical electronics development and technological innovation, and will continue to maintain its advantages in the medical electronics field, continue to increase investment. Wang Sheng, Marketing Manager, Asia Pacific, ADI, was interviewed and commented on ADI's performance and future development in the medical electronics market.

ADI Wang Sheng: Wearable medical electronics is the hot industry of the future

1. In 2014, what are the main applications of ADI in the field of medical electronics?

For the needs of core customers in China and Asia Pacific, ADI is primarily concerned with medical imaging applications, including CT, ultrasound, digital X-ray, nuclear magnetic and PAT, all of which are currently the most mainstream imaging devices in medical imaging. For ADI, these five medical images have very optimistic market prospects. At this stage, ADI's share of the application market is also quite high. Secondly, ADI will also focus on vital signs monitoring, also known as vital signs monitoring BSM, when patients are performing various physiological analysis, such as ECG, blood oxygen monitoring, blood pressure measurement, respiratory status analysis, physiological composition analysis, etc. Such applications are involved in the medical monitoring process. In addition, ADI also focuses on traditional medical instruments, and medical devices such as life support instruments and medical pumps are medical instruments. Finally, mobile medical is undoubtedly a new focus of ADI's technology development and product development this year. As medical technology continues to mature, diagnostic-grade mobile medical devices will also develop rapidly, for example, vital signs for personal and home applications. Measurement, etc. We anticipate that future personal monitoring and diagnostics, as well as exercise condition monitoring devices, will also enter home and personal applications. There are different dedicated teams within ADI to be responsible for their respective application areas. Overall, the above four applications are the most popular in the medical field.

2. In the new medical electronic applications such as wearable, telemedicine, and intelligent, what specific applications are most likely to succeed in the market?

With the rise of the mobile medical boom, wearable medical electronics will undoubtedly become a hot industry in the future. Wearable applications are no longer at the level of “being talked about”. Currently, there are more and more practical areas such as monitoring products, sports equipment (such as watches, shoes) and consumer products. Commercial products appear.

The combination of medical electronics and smart terminals such as mobile phones has no obstacles from the technical level, and more depends on the choice and innovation of business models. For example, as a traditional sales model for ordinary mobile phones, its health care function is only an additional selling point. However, with the maturity of technology, mobile health-care electronic devices in the field of sports and health care are increasingly favored. This type of mobile electronic medical products will usher in rapid growth. 2014 will be a breakthrough in the market. In the year, each mobile phone manufacturer will launch related products according to plan; the new business model can be selected. In addition to the collection and measurement of terminal products, it also provides health consultation for professional medical personnel in the background, which constitutes a complete set of operation management and service modes. We have reason to believe that there will be more brands of smart terminal products with healthy functions in the market, and the share of healthy smartphones will also grow.

At the same time, the data acquisition and monitoring equipment side puts new requirements on electronic components, such as high integration to achieve small size, low power consumption to achieve long-term battery operation, cost control to achieve market expansion of home and personal applications. At the same time, the services of technology and solutions are equally important, especially for new medical device providers. The bigger change is that the demand for a single electronic component is much larger than that in the traditional medical electronics field, and the required delivery cycle is much faster. For suppliers, changing the original supply and service model appears to be Especially important, ADI is ready in this regard.

3. The movement of the Chinese market to adjust the industrial structure is becoming more and more obvious, which will bring more opportunities and challenges to the medical electronics industry in the high-tech field. What development opportunities do you think China's medical electronics manufacturers have? Correspondingly, what market challenges may Chinese manufacturers face?

With the technological advancement of China's local medical equipment suppliers, there will be higher growth and more market share. Leading equipment suppliers in the country will gain more global market share from foreign competitors. New medical device manufacturers will also emerge, one of the driving forces is the technological advancement of certain emerging medical electronic applications and the hard demand of the market. Of course, compared with multinational giants, Chinese local companies still have a long way to go, including technology reserves and enhancements, brand building and market expansion. At present, local medical equipment manufacturers have gradually developed products in the direction of high-end high-tech value-added, such as high-end color ultrasound, multi-layer CT and high-end monitoring products. We have seen the highest technical level and product performance in the same industry. Local brand. But we believe that these successes are by no means the result of blindly emulating technology, but that these companies can find their own technological advantages and characteristics, and develop products with technical and performance competitive advantages for specific market segments, such as high-end CT patents. How to choose innovative semiconductor suppliers to avoid potential patent conflicts at the device level. A single low cost is no longer the only magic weapon to win the market. Innovation in technology, product positioning and market strategy is also crucial.

In addition to the above traditional medical electronic applications, in the field of consumer electronics for sports health care, more and more manufacturers have started project development and achieved technological breakthroughs, but optimizing design and use experience, as well as business model and brand building are still The link that needs to be overcome.

For electronic component suppliers, in such emerging markets, it is necessary to establish close cooperative relations with various medical equipment manufacturers, and develop competitive products and solutions according to market demand trends, and at the same time strengthen the system. Level reference design projects provide customers with system solution level services and more comprehensive reference materials. And to train a support team with many years of domestic large-scale medical equipment company's rich system knowledge and design and development experience, to provide more on-site direct support for customers in emerging markets, to facilitate customer design and shorten product time to market.

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