The domestic brand exports to the EU is also taking the exam. The reporter recently learned from the Global Energy Efficiency Directive and Solution Symposium held in Guangzhou that the European Union began implementing the Eco-design Requirements for Energy Products (EuP Directive) on August 11, 2007. The first batch of implementation rules were issued, including 5 street lighting products, office lighting products, standby and shutdown power consumption, external power supply products, and simple set-top boxes. The transition period for the five types of implementation rules before 2010 .
Standby and shutdown power consumption is the most critical
The insiders analyzed that as the technical trade barriers for energy consumption, the first batch of implementation rules seriously affected the five types of products such as office equipment, refrigerators, air conditioners, electromechanical and audio-visual products exported to the EU in China. After 2010, about 80% of the above five categories Products will be rejected by the EU; and across this technical barrier to trade, the cost of exporting Chinese companies to the EU will rise by about 20%.
Among the five types of implementation rules, the most lethal power is the standby and shutdown power consumption, which will affect all products related to energy consumption exported to the EU, including office equipment, refrigerators, air conditioners, electromechanical, audio and video products with large export volume. Undoubtedly the biggest loss. Wang Wei, the Asia-Pacific business director of Intertek Group, a professional certification testing agency, told reporters that in accordance with the requirements of the implementation rules, after 2010, only the above five categories of products equivalent to China's energy efficiency level 1 can be exported to the EU. According to statistics, in 2007, among the five types of products such as office equipment, refrigerators, air conditioners, electromechanical and audio-visual products exported to the EU, the energy efficiency level 1 products are only about 20%, which means that if the energy-saving level is not improved, after 2010, About 80% of the above five categories of products will be rejected by the EU.
Only a few companies are taking action
The EuP Directive imposes environmental requirements on all stages of the product, which requires manufacturers to consider energy consumption issues at all stages of product design, development, use, and recycling. According to the energy consumption level of China's current products, the cost of exporting Chinese enterprises to the EU will increase by about 20%. Wang Wei said that to cross this technical trade barrier, we must start from improving the entire production chain, choose energy-saving materials, optimize the entire production process, and prepare for recycling.
It is a pity that the reporter learned that after the first batch of implementation rules of the EuP Directive, only a few companies including Haier acted, and more enterprises responded more slowly.
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