Today China has been transformed from a world factory to a world mall. As production costs increase year by year, the original human and resource advantages are declining. Lighting, this ancient industry, is also thriving after the rapid accumulation of social wealth. In fact, in the distant past, lights were not just tools for lighting. Red candlesticks, palace lanterns, and gauze cages have performed countless legends.
Lighting VS football
First of all, football, lighting and football have nothing to do with, but the longer they stay in this industry, the more they feel similar. For example, although Chinese men's football has never been proud of the international competition, the income level is probably the highest in the sports category. Although there are many Chinese fans, but the heartache is more, the fake black whistle in the league, competing to ask foreign teachers for foreign aid, in the pure business mode of operation, Chinese football is very lively, but there is no soul, no core, the overall low level of contest, how can there be Real development? Over-the-top, look at the lighting industry, low barriers to entry, imperfect intellectual property protection system, small factory imitation big factory, big factory imitation Taiwan Hong Kong, Taiwan Hong Kong originated in Europe and America, really few R & D capabilities less. The lighting industry is currently recognized as a high-profit industry in the manufacturing industry. The cost of the manufacturer is unknown. The merchants are chaotic prices. The whole market is mixed and muddy. Although there are many concepts, there are few innovations, most of which are short-term benefits and few long-term plans. . Like Chinese football, there is no shortage of the mainstay, and there is no brand that can set industry standards to lead the industry trend.
Throughout the Chinese market, there is a common problem. The high-end markets of various industries are almost occupied by foreign brands, and they are still competing with the domestic brands for the mid-end market, and our national enterprises are basically doing low-end fights and looking forward to high-end sighs. This is why it is clearly a lamp made by the Chinese and sold to the Chinese, but it must be a foreign name. It is also painstaking to meet the consumption habits of the Chinese people.
Lighting VS appliances
One of the most popular views in recent years is that today's home appliance industry is the future of the lighting industry. And there are indications that the terminal store is also moving closer to the appliance model. However, is the model of the home appliance industry really suitable for today's lighting industry? First look at the home appliance industry, mature brands, mature markets, refrigerators to see energy saving, TV requirements clarity and sound quality, customers clearly know the focus of the purchase . Nationwide warranty, all after-sales are done by manufacturers, businesses and consumers have no worries. And lighting, you ask ten customers, at least nine hearts are not in the heart, as long as the style, the price is basically appropriate, workmanship is no big problem. As for after-sales, it is more troublesome. Most of them are done by dealers. The professional level can not be guaranteed. The quality of after-sales is uneven, and the quality of the business is all. Of course, some of them have done a particularly good job, such as the China Lighting Sharing Alliance, which has gathered a number of domestic top distributors. Open the list of members of the shared alliance, Wang Shunbo, chairman of Chongqing Lanmart Lighting, Lian Zhigang, chairman of Zhengzhou Gorgeous Lighting, Wu Cheng, chairman of Hubei Minghua Lighting, Huang Jianfeng, chairman of Fuzhou Huangjia Lighting, and so on.
Due to space limitations, it cannot be enumerated one by one. These people are all the weather vane of the local market, whether it is store decoration, product quality, and even after-sales service are doing very well. This has a problem, the business has done a good job, with the foundation of Gome and Suning in the lighting industry, but the manufacturer, who is Haier and Gree in the lighting industry? If there is no leading enterprise and perfect industry standards, The lighting industry is far from mature.
Lighting VS lighting
Back to the lighting industry itself, manufacturers have said that this year's business is difficult to do, after deducting the cost increase factor, the deeper reason is probably the disorderly competition for many years. Many companies lack new product research and development capabilities. When foreign trade barriers are getting higher and higher, the domestic market is becoming more mature, and the industry is reshuffled, and it is at a critical juncture. When our manpower and resources do not occupy an absolute advantage, as the manufacturing industry of labor-intensive industries, the only way out is to upgrade the industry and sell it to sell quality and increase the added value of products. If you have done OEM, it means that you have the ability to manufacture first-class products. As long as you have high standards and strict requirements, and learn from the business philosophy and business model of famous successful companies, you will be able to create a national brand. Scientific research units, enterprises, merchants and consumers are indispensable in this interlocking industrial chain. It is difficult for the manufacturers to be supreme, and the terminal can not be the king. The two advantages are both bad and bad. Only the two sides go hand in hand, relying on the research and development strength of scientific research institutions, integrating the information of the consumer market, turning the scientific research results into productivity, and advancing with the times. To create trends and detonate consumption, the brand will last forever and the market will be stable.
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