[Source: Gaogong LED 's " LED Research Review" 2013 No. 12 (Total 48th ) Text / Xiao Junyun] After the 18th National Congress, a new generation of Chinese leaders led by President Xi is far-sighted and proposes a hundred years. The dream of reviving China - the Chinese dream.
On November 9, 2013, the Third Plenary Session of the 18th CPC Central Committee officially opened. On the occasion of the dream of deepening the reform of the system and opening the dream of the Chinese renaissance, the conference was drawn to the attention of the whole world. It will become the new trend of China's development in the future. The most ideal Chinese dream of LED lighting energy-saving industry, which is strongly supported and encouraged by the state, is to rapidly popularize LED lighting in China, reduce GDP energy consumption, reduce emissions, achieve national energy conservation and emission reduction targets, and strive to build environmental protection. The dream of living and beautiful China can be realized as soon as possible.
To realize the Chinese dream of rapid popularization of LED lighting, it is necessary to strengthen reform and regulation from the following five aspects.
First, the government will return the industrial development to the invisible hand of the market.
The famous economist Xu Xiaonian said that all emerging industries that have nothing to do with national strategic security need not be supported or subsidized by the government. The government should withdraw from the black hand and reduce excessive intervention. All enterprises are children of the government. Who do you support and who do not support them? Those who belong to the market economy should be completely returned to the market and freely regulated by the market. Whoever lives and who lives, who will not be eliminated or who will not be eliminated will be determined by the market. The government only needs to give macro and fiscal tax incentives, and it will be a good referee. Reducing excessive intervention is the biggest support for this industry. The LED lighting market should be like this. It is recommended to fully absorb the profound lessons of the photovoltaic industry and eliminate industrial subsidies. This is one of the important ways for LED lighting to realize its dream of rapid popularization in China.
Second, speed up the elimination of small workshops to achieve large-scale, industrialized production. As we all know, in today's LED lighting market, the positioning of major companies is not allowed, the brand chaos is comparable to the Spring and Autumn Warring States. Large and small enterprises are mixed with fish, small family workshops and processing factories can be seen everywhere. Everyone wants to get some gold from the inside. This is especially true in a professional market in southern China. With this development, the dream of universalizing the LED lighting market will always be a dream. LED lighting market needs to strengthen supervision, improve the threshold of entering the market, pay close attention to product quality, eliminate small workshops, realize large-scale, industrialized production, speed up the market, eliminate backward production capacity, and gradually form branding and health of LED products. The order of competition, which is also one of the important ways for China's LED lighting market to achieve rapid popularization.
Third, the integration of LED lighting industry chain is imminent.
The chaos, the big reason is repeated production, many companies are not positioned. The LED lighting cake is really big and involves a lot of bread. In the traditional lighting industry, many companies have developed their own business core and business direction after years of development. In the face of LED lighting innovation, they have given excessive expectations to the LED lighting industry revolution. They all want to eat, greed, and no core. This is not good for the company itself, and it is even more unfavorable for the healthy and orderly development of the entire industry. The LED lighting industry urgently needs integration and mergers. There is no question of whoever eats this process. Some are opportunities to combine strengths and seize market opportunities. In order to integrate their respective funds, technology and channel advantages, strengthen alliances, strengthen the body, quickly lay out the market and develop new products, it is a powerful driving force for LED lighting development.
Fourth, the LED lighting industry needs to be self-disciplined to avoid malicious competition.
Self-discipline in the industry is as important as the need for people to have good moral cultivation. The mainstream enterprises in the LED lighting industry need self-discipline, manage themselves, do quality control, avoid malicious price competition, operate with integrity, be responsible for the market, and be responsible to consumers.
Dongshan Lighting Initiative: Starting from me, honesty first, control production costs, manage product quality, do high-quality lighting products, promote orderly development of the industry, and swear to be a popular LED lighting.
V. Round “China Dream†to increase the global share of LED lighting products.
In recent years, China's LED lighting has been viewed from academic disputes to all parties; from regional pilot promotion to universal acceptance in the provinces; from the “high price†to “almost†from the public's perception; from “not being optimistic†to “undisputed†, experienced a wave of development curve.
I believe that in a few years, after several rounds of LED shuffling, LED will completely change the current Warring States era. Product quality and market acceptance will also be more protected after shuffling. The dream of LED lighting popularizing in China will be able to be realized. Really realized. This will play a positive role in China's elimination of backward production capacity, construction of energy conservation and environmental protection and sustainable development.
At the same time, the dream of widespread use and popularization of LED lighting also includes improving the international competitiveness of China's LED lighting industry, actively integrating with the world, and producing LED lighting fixtures that meet the standards of the world's major economies such as the European Union, the United States, and Japan. Enterprises should increase R&D and investment in products, expand external penetration, take advantage of China's huge advantages in the world's manufacturing industry, seize foreign markets, increase the global share of LED lighting products, and at the same time do a good job in protecting international intellectual property rights. Pay attention to brand positioning and revitalize the emerging industries of the nation. I believe that in the next three to five years, China's LED companies will sneeze, the world LED lighting market will have a cold, this is the most ideal Chinese dream of the LED lighting industry. (The author is the general manager of Suzhou Dongshan Precision LED Lighting Division)
[Note: This article is from the " LED Research Review" of Gaogong LED , 2013 , No. 12 (Total 48 ). Reprinted please obtain the reprint agreement in advance. For legal reprint, please refer to: High-tech LED copyright maintenance - "Anti-infringement action" "Declaration , otherwise it will be regarded as illegal reprint, this website will be held legally responsible! 】
On November 9, 2013, the Third Plenary Session of the 18th CPC Central Committee officially opened. On the occasion of the dream of deepening the reform of the system and opening the dream of the Chinese renaissance, the conference was drawn to the attention of the whole world. It will become the new trend of China's development in the future. The most ideal Chinese dream of LED lighting energy-saving industry, which is strongly supported and encouraged by the state, is to rapidly popularize LED lighting in China, reduce GDP energy consumption, reduce emissions, achieve national energy conservation and emission reduction targets, and strive to build environmental protection. The dream of living and beautiful China can be realized as soon as possible.
To realize the Chinese dream of rapid popularization of LED lighting, it is necessary to strengthen reform and regulation from the following five aspects.
First, the government will return the industrial development to the invisible hand of the market.
The famous economist Xu Xiaonian said that all emerging industries that have nothing to do with national strategic security need not be supported or subsidized by the government. The government should withdraw from the black hand and reduce excessive intervention. All enterprises are children of the government. Who do you support and who do not support them? Those who belong to the market economy should be completely returned to the market and freely regulated by the market. Whoever lives and who lives, who will not be eliminated or who will not be eliminated will be determined by the market. The government only needs to give macro and fiscal tax incentives, and it will be a good referee. Reducing excessive intervention is the biggest support for this industry. The LED lighting market should be like this. It is recommended to fully absorb the profound lessons of the photovoltaic industry and eliminate industrial subsidies. This is one of the important ways for LED lighting to realize its dream of rapid popularization in China.
Second, speed up the elimination of small workshops to achieve large-scale, industrialized production. As we all know, in today's LED lighting market, the positioning of major companies is not allowed, the brand chaos is comparable to the Spring and Autumn Warring States. Large and small enterprises are mixed with fish, small family workshops and processing factories can be seen everywhere. Everyone wants to get some gold from the inside. This is especially true in a professional market in southern China. With this development, the dream of universalizing the LED lighting market will always be a dream. LED lighting market needs to strengthen supervision, improve the threshold of entering the market, pay close attention to product quality, eliminate small workshops, realize large-scale, industrialized production, speed up the market, eliminate backward production capacity, and gradually form branding and health of LED products. The order of competition, which is also one of the important ways for China's LED lighting market to achieve rapid popularization.
Third, the integration of LED lighting industry chain is imminent.
The chaos, the big reason is repeated production, many companies are not positioned. The LED lighting cake is really big and involves a lot of bread. In the traditional lighting industry, many companies have developed their own business core and business direction after years of development. In the face of LED lighting innovation, they have given excessive expectations to the LED lighting industry revolution. They all want to eat, greed, and no core. This is not good for the company itself, and it is even more unfavorable for the healthy and orderly development of the entire industry. The LED lighting industry urgently needs integration and mergers. There is no question of whoever eats this process. Some are opportunities to combine strengths and seize market opportunities. In order to integrate their respective funds, technology and channel advantages, strengthen alliances, strengthen the body, quickly lay out the market and develop new products, it is a powerful driving force for LED lighting development.
Fourth, the LED lighting industry needs to be self-disciplined to avoid malicious competition.
Self-discipline in the industry is as important as the need for people to have good moral cultivation. The mainstream enterprises in the LED lighting industry need self-discipline, manage themselves, do quality control, avoid malicious price competition, operate with integrity, be responsible for the market, and be responsible to consumers.
Dongshan Lighting Initiative: Starting from me, honesty first, control production costs, manage product quality, do high-quality lighting products, promote orderly development of the industry, and swear to be a popular LED lighting.
V. Round “China Dream†to increase the global share of LED lighting products.
In recent years, China's LED lighting has been viewed from academic disputes to all parties; from regional pilot promotion to universal acceptance in the provinces; from the “high price†to “almost†from the public's perception; from “not being optimistic†to “undisputed†, experienced a wave of development curve.
I believe that in a few years, after several rounds of LED shuffling, LED will completely change the current Warring States era. Product quality and market acceptance will also be more protected after shuffling. The dream of LED lighting popularizing in China will be able to be realized. Really realized. This will play a positive role in China's elimination of backward production capacity, construction of energy conservation and environmental protection and sustainable development.
At the same time, the dream of widespread use and popularization of LED lighting also includes improving the international competitiveness of China's LED lighting industry, actively integrating with the world, and producing LED lighting fixtures that meet the standards of the world's major economies such as the European Union, the United States, and Japan. Enterprises should increase R&D and investment in products, expand external penetration, take advantage of China's huge advantages in the world's manufacturing industry, seize foreign markets, increase the global share of LED lighting products, and at the same time do a good job in protecting international intellectual property rights. Pay attention to brand positioning and revitalize the emerging industries of the nation. I believe that in the next three to five years, China's LED companies will sneeze, the world LED lighting market will have a cold, this is the most ideal Chinese dream of the LED lighting industry. (The author is the general manager of Suzhou Dongshan Precision LED Lighting Division)
[Note: This article is from the " LED Research Review" of Gaogong LED , 2013 , No. 12 (Total 48 ). Reprinted please obtain the reprint agreement in advance. For legal reprint, please refer to: High-tech LED copyright maintenance - "Anti-infringement action" "Declaration , otherwise it will be regarded as illegal reprint, this website will be held legally responsible! 】
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