TV companies scramble for double 11 business opportunities to push "red" products

The 2018 FIFA World Cup in Russia, which has captured the attention of football fans around the globe, is about to reveal all participating teams. Although China’s hopes for a national team appearance were once again postponed, the Chinese television industry is making bold moves at this global event. At the 122nd Canton Fair, which recently concluded, Hisense unveiled its first customized TV model tailored for the Russian World Cup. This ULED TV features official apps like the World Cup app and a “One-Touch Direct World Cup” button on the remote control. It is set to be launched globally in April next year. For the first time, a Chinese TV brand has officially become a World Cup sponsor, marking a significant milestone for the domestic industry. According to Huang Xiaojian, Deputy General Manager of Hisense International Marketing Co., Ltd., the company's previous sponsorship of the European Championship and ongoing technical collaboration with FIFA in TV display technology helped secure this opportunity. Industry analysts note that Chinese TV manufacturers are increasingly focusing on overseas markets due to a sharp decline in domestic demand. After a period of rapid growth, the TV market entered a downturn in 2017. According to the "2017 China TV Market Summary Report" by Ovid Cloud, the third-quarter retail volume dropped by 12.9% year-on-year to 10.41 million units, while sales area fell by 7.3% to 6.89 million square meters—marking the worst performance in history. Experts point to several factors behind the slowdown: rising production costs have made consumers more cautious, while younger generations spend less time watching traditional TVs, opting instead for mobile devices. Despite these challenges, the fourth quarter of 2017 is expected to bring some relief. A key driver is the drop in panel prices, which have fallen across the board since June, with major sizes like 32-inch HD, 43-inch FHD, and 55-inch UHD panels now cheaper than last year. This trend is expected to continue, easing cost pressures and boosting sales. Additionally, the fourth quarter brings four major shopping events: National Day, Double 11, Double 12, and New Year’s Day. Sales data already shows a slowdown in the decline of TV sizes, and pre-sales for Double 11 have been strong, with 86% of products reaching their annual low. Ovid Cloud predicts that on the first day of Double 11, TV sales could reach 1.92 million units, up 13.6% year-on-year. To capture this momentum, major TV brands are rolling out their most popular models. For example, Changhong introduced the CHiQ Q5K, the first AI TV with voice recognition that can identify users and respond accordingly, similar to Jarvis from Iron Man. It also learns over time, improving its accuracy as it accumulates data. Haier, in partnership with Alibaba, launched its fourth-generation AI TV, featuring voice control, smart learning, and IoT integration. Meanwhile, TCL targets the premium market with its XESS X6 private cinema TV, featuring quantum dot technology and a sleek 24.8mm design. As the fourth quarter progresses, competition among TV manufacturers will intensify, and the industry hopes for a turnaround after a challenging year.

High Carbon Spring Steel Wire

Zhengtai Spring customized steel wire titanium wire copper wire oil quenched alloy steel Spring Steel Wire

High Carbon Spring Steel Wire for Mattress,Steel wire,spring steel wire in 10mm,oil tempered spring steel wire

Yixing Steel Pole International Trading Co., Ltd , https://www.yx-steelpole.com