Overseas Raiders: China's LED companies "Nuggets" six major export markets

The global market for LED lighting products is receiving more and more attention from enterprises. China is a major producer and exporter of LED lighting products. In recent years, the export of LED lighting products has increased year by year, but with the increase in export volume, the growth rate of exports has slowed down year by year.

The latest 2015 customs data shows that after a three-year high of more than 50% growth in 2012-2014, the export growth rate declined to 15% in 2015, and the first negative growth in 2016. The export volume of LED lighting products in China in the first two months was 1.6 billion US dollars, down 16% year-on-year.

Among them, China's LED exports reached 10.228 billion US dollars, an increase of 10.95% over 2014 (9.221 billion US dollars).

From the perspective of various markets, traditional Europe and the United States still maintained relatively high growth, of which exports to the United States were 370 million US dollars, a growth rate of 33.2%; exports to the EU were 430 million US dollars, a growth rate of 18.7%.

On the other hand, markets in emerging countries such as India, ASEAN and Russia have experienced varying degrees of decline. Among them, the export value to India was 24.78 million US dollars, a decrease of 25.1%, and the export value to ASEAN was 110 million US dollars, a year-on-year decrease of 26.1%.

Industry experts expect that the overall export growth rate will fall back in the context of China's LED lighting products export base and the global economic growth slowdown, but it is expected that China's LED lighting products will exceed 100 billion US dollars in 2020.

1. United States: The country with the highest number and amount of LED lighting exports in China

The US market is the largest overseas market for Chinese companies. It is comparable to the whole of Europe. According to relevant statistics, China accounts for 70.50% of the countries that import LED products. Two-thirds of Americans have purchased households. LED lighting products.

Indeed, in recent years, the demand for LED lighting products in the US market has continued to grow at a high rate. According to the data, in 2015 China's LED lighting US export market grew by 42.7% year-on-year. The US export market accounted for 22.8% of China's total LED lighting exports, ranking the largest market for LED lighting exports in China. In January-February 2016, the United States is still the country with the highest number and amount of LED lighting exports in China.

Experts predict that the overall size of the US lighting market in 2016 will reach $25.1 billion.

2. Europe: The share of LED lights in the European lighting market is still not high

The development of LED lighting in Europe is mainly due to the following three favorable factors: First, changes in European lighting policy: delisting of incandescent lamps, replacement of halogen lamps, etc.; Second, European countries gradually improve energy efficiency requirements: for example, all new in 2020 Buildings must meet low energy consumption indicators, etc. Third, the cost is greatly reduced: the price of China's LED lighting products caused by the mass production decline.

At present, the share of LED lights in the European lighting market is still not high. According to the statistics of the European Lighting Association, the scale of the LED lighting market in Europe increased from approximately US$2 billion in 2011 to US$10.24 billion in 2011. The average annual output is expected from 2012 to 2015. The growth rate will reach about 49%, and the LED lighting market will continue to grow in the later period until 2020.

The European market has always been an important area for the export of Chinese lighting companies. In January-February 2016, China's LED lighting products exported to the EU amounted to US$430 million, a growth rate of 18.7%.

Among them: Germany has a large import volume of domestic tube lights, light strips, car lights, stage lights; the Netherlands has a large demand for tube lights, spotlights, stage lights; Italy imported light bars, lights, interior lights The number is large; the number of spotlights and interior lamps in the UK is large; France mainly imports spotlights; Belgium and Denmark mainly need stage lights, etc...

3, Russia: LED lighting market potential exports have declined

Russian lighting products are mainly relying on imports. In recent years, the Russian lighting market has risen rapidly. The requirements for energy saving and emission reduction and the speeding up of infrastructure construction driven by rapid urbanization have made LED lighting maintain attractive development potential.

Data show that in 2014, Russia was China's second largest export market, with an export value of about 850 million US dollars, an increase of 274%. It accounted for 11% of the total export value of LED lighting products in China, accounting for 5% of the comparison in 2013. Percentage points.

However, affected by political and economic factors, Russia’s exports in each quarter in 2015 have declined to varying degrees, ranging from 70% to 80%. Exports in 2015 were US$210 million, a 76% decrease from 2014.

It is reported that the first few types of lamps exported to Russia are light bars, flat lights, tube lights, bulb lights and flood lights. In 2015, the total export value of these five types of lamps was US$66.61 million, accounting for about 72.4% of the total exports to Russia. On the other hand, in addition to work lights and garden lights, these categories increased by 8.9% and 9.4%. Both are negative growth.

4. India: “UJALA Plan” drives market demand to rise rapidly

At the beginning of this year, after the Modi government proposed the UJALA plan, all the bulbs will be replaced with LED energy-saving bulbs, and everyone can afford LED bulbs. India is expected to become the largest LED lighting system market.

The data show that the total growth rate of China's LED lighting products exports to India has been growing at a high speed from 2011 to 2015. In 2015, China's exports of LED lighting products in India totaled US$200 million, an increase of 42.1% over the same period in 2014, as of 4th in 2015. In the quarter, China's exports of LED lighting products in India totaled US$45.47 million, an increase of 4.8% over the same period in 2014.

It is understood that in 2015 China's exports to the Indian market, the top five products are bulbs, light strips, flat lights, decorative lights and tube lights, accounting for 78.6% of the total exports of the products listed, the export of these five types of lamps The total amount was 94.2 million US dollars, an increase of 69.6% over the same period of 2014.

5, South Korea: LED lighting market demand for rapid growth

In 2015, China’s total exports of Korean LED lighting products have been growing at a high rate. Data show that in 2015, China's total exports of LED lighting products to South Korea was US$220 million, an increase of 98.5% over the same period in 2014. For the ranking of the export market, the Korean market rose from 21 in 2014 to 12, an increase of 9.

The Korean Ministry of Knowledge Economy has predicted that the LED market will grow at an average annual growth rate of 30%. By 2015, the market size will be expanded from US$21.4 billion in 2008 to approximately US$100 billion.

In 2015, China's exports of Korean LED lighting products are mainly indoor lighting products. The top products are bulbs, tube lamps, decorative lamps and ceiling lamps. Among them, the bulbs ranked first with an export value of US$19.8 million, an increase of 7.3% over the same period of 2014; the export value of decorative lamps increased by 54.2% year-on-year, ranking third; the performance of ceiling lamps was remarkable, and the export volume increased year-on-year. 280%.

6, Brazil: a total ban on incandescent lamps, and vigorously promote energy-efficient LED lights

As one of the five BRICS countries, Brazil has combined boxing in promoting efficient lighting products. The Brazilian National Electricity Authority, the Brazilian Standards Authority and the manufacturers have jointly implemented a series of light bulb renewal plans, such as a portion of the funds from the budget.

Among them, the specific provisions to reduce the price of energy-saving lamps and LED products by subsidies, will completely ban incandescent lamps in June 2016, and vigorously promote LED bulbs, the Brazilian lighting market is expected to reach US$4.72 billion in 2016. It is expected that LED will reach 50% market share, and Brazil's annual consumption growth rate of LED lamps will reach 46.7% (2013-2016).

As the host country of the 2016 Olympic Games, it will generate trillions of dollars in market opportunities. The Olympic Games in Rio de Janeiro in August 2016 will greatly promote the development of architectural and lighting projects in Brazilian hotels, Olympic villages, tourist facilities and urban renewal. At present, China has become Brazil's largest importer of LEDs, surpassing its total imports by 60%. Brazil's dependence on China's lighting lighting imports is gradually increasing.

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