[High- tech LED News] Gao Gong LED reporter Hu Yanling reported that the high- tech LED reporter encountered a strange thing in the LED market research in Zhongshan New Century Lighting City. When we asked about the performance of commercial LED lamps on the market. However, it was discouraged by the "good heart" of most shopkeepers: "LED performance is extremely unreliable, and it is not good to buy."
However, according to the reporter's understanding afterwards, this is just the tip of the iceberg of the current domestic LED lighting market trust crisis!
When LED was launched, it was given the responsibility of energy saving and emission reduction, and it became the savior of the global energy-saving lighting industry. China is sitting in the position of LED lighting products producing big countries and big consumer countries, but the market trust crisis caused by frequent product quality problems has quietly spread in domestic and foreign markets. This undoubtedly sounded the alarm for the introduction of the "LED industry access standards" that have not been released.
To improve the entry barrier, the industry is imminent.
Encounter product trust crisis
"Whether you believe it or not, I don't believe it anyway." As a new generation of light source, LED was really popular at first, which made consumers really catch up with fashion, and also found a new carrier for the government's energy-saving and emission reduction policies. However, after the heat wave passed, many consumers found that the LED lights that claimed to be able to light 50,000 hours did not light up after half a year; many government officials who originally embraced LED energy-saving lighting gradually realized that this high-tech also Not as good as imagined, the LED street lighting renovation project in many places has become a "ghost fire project" with blue light.
Frequent problems, the government's support began to become cautious, so many LED companies have turned to indoor lighting, shopping malls, hotels, hospitals, office buildings and even home to become their gold rush. Most of these areas are self-sufficient corporate customers or ordinary people, and they are extremely sensitive to price, so the price cuts become a weapon for these companies to seize market share.
Gradually, in order to maximize profits, some companies began to secretly choose the cheapest chips, the cheapest devices, the cheapest heat-dissipating materials, and the quality hazards came into being, accompanied by customer disappointment and distrust.
"LED entry barriers are too low. At present, only a small number of products have CCC certification," a market insider who knows the insider of the market told Gaogong LED reporter that the lack of standard specifications has made the LED market disorder. To make matters worse, the influx of capital from all walks of the unknown has led to a mixed market of LEDs, and the uneven quality of products has gradually been exposed.
The reporter learned that in accordance with the requirements of China Compulsory Product Certification System (CCC), all indoor displays and lamps sold under the CCC certification catalogue in the Chinese market must be 3C certified and affixed with relevant certification marks. At present, the LED products involved in 3C certification mainly include: LED indoor display; fixed general-purpose lamps using LED as light source, such as LED fluorescent lamps; movable lamps using LED as light source, such as LED table lamps; embedded with LED as light source Lamps, such as LED downlights, spotlights, etc.
"The varieties that are put into some products are not very complete now. The products with LED lighting certification are basically only downlights, spotlights, fluorescent lamps, and other very large substitute products. On the contrary, there is no certification standard, so the market will be exposed. Some problems." Guan Yong, general manager of Zhejiang Sunshine Lighting Group, told reporters.
What surprised the reporter even more is that most of the LED lighting products produced by some domestic enterprises that belong to the certification system do not have 3C certification.
"The size of the market determines the degree of trust of all people in the LED industry. Now basically every LED company has received strong support from the government in the local area, but they also have a big question, that is, LED can't do it? "Wang Wenming, chairman of Wanbang Optoelectronics, told the Gaogong LED reporter that "the failure of the previous demonstration project test made the government feel that the LED is still immature. If the sentiment of distrust continues to move forward, then LED companies may have a long way to go." Going."
However, according to the reporter's understanding afterwards, this is just the tip of the iceberg of the current domestic LED lighting market trust crisis!
When LED was launched, it was given the responsibility of energy saving and emission reduction, and it became the savior of the global energy-saving lighting industry. China is sitting in the position of LED lighting products producing big countries and big consumer countries, but the market trust crisis caused by frequent product quality problems has quietly spread in domestic and foreign markets. This undoubtedly sounded the alarm for the introduction of the "LED industry access standards" that have not been released.
To improve the entry barrier, the industry is imminent.
Encounter product trust crisis
"Whether you believe it or not, I don't believe it anyway." As a new generation of light source, LED was really popular at first, which made consumers really catch up with fashion, and also found a new carrier for the government's energy-saving and emission reduction policies. However, after the heat wave passed, many consumers found that the LED lights that claimed to be able to light 50,000 hours did not light up after half a year; many government officials who originally embraced LED energy-saving lighting gradually realized that this high-tech also Not as good as imagined, the LED street lighting renovation project in many places has become a "ghost fire project" with blue light.
Frequent problems, the government's support began to become cautious, so many LED companies have turned to indoor lighting, shopping malls, hotels, hospitals, office buildings and even home to become their gold rush. Most of these areas are self-sufficient corporate customers or ordinary people, and they are extremely sensitive to price, so the price cuts become a weapon for these companies to seize market share.
Gradually, in order to maximize profits, some companies began to secretly choose the cheapest chips, the cheapest devices, the cheapest heat-dissipating materials, and the quality hazards came into being, accompanied by customer disappointment and distrust.
"LED entry barriers are too low. At present, only a small number of products have CCC certification," a market insider who knows the insider of the market told Gaogong LED reporter that the lack of standard specifications has made the LED market disorder. To make matters worse, the influx of capital from all walks of the unknown has led to a mixed market of LEDs, and the uneven quality of products has gradually been exposed.
The reporter learned that in accordance with the requirements of China Compulsory Product Certification System (CCC), all indoor displays and lamps sold under the CCC certification catalogue in the Chinese market must be 3C certified and affixed with relevant certification marks. At present, the LED products involved in 3C certification mainly include: LED indoor display; fixed general-purpose lamps using LED as light source, such as LED fluorescent lamps; movable lamps using LED as light source, such as LED table lamps; embedded with LED as light source Lamps, such as LED downlights, spotlights, etc.
"The varieties that are put into some products are not very complete now. The products with LED lighting certification are basically only downlights, spotlights, fluorescent lamps, and other very large substitute products. On the contrary, there is no certification standard, so the market will be exposed. Some problems." Guan Yong, general manager of Zhejiang Sunshine Lighting Group, told reporters.
What surprised the reporter even more is that most of the LED lighting products produced by some domestic enterprises that belong to the certification system do not have 3C certification.
"The size of the market determines the degree of trust of all people in the LED industry. Now basically every LED company has received strong support from the government in the local area, but they also have a big question, that is, LED can't do it? "Wang Wenming, chairman of Wanbang Optoelectronics, told the Gaogong LED reporter that "the failure of the previous demonstration project test made the government feel that the LED is still immature. If the sentiment of distrust continues to move forward, then LED companies may have a long way to go." Going."
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