In 2017, the Chinese color TV market faced challenges as a whole, with sluggish growth despite the introduction of new products. Various display technologies like QLED, ULED, and HDR were fiercely competing, each vying for a breakthrough in the market. Amidst this landscape, Konka emerged with an innovative approach by applying frequency conversion technology to its TV products, creating a significant stir in the industry.
Recently, Konka launched its autumnæ–°å“ lineup and initiated its sports marketing campaign for the year. Among the three groundbreaking products unveiled, the "Frequency Conversion TV R1" stood out as particularly revolutionary.
Firstly, television is fundamentally about visual experience. Regardless of how the industry evolves, picture quality remains the ultimate pursuit for manufacturers. Hardware innovation consistently leads content and software developments. Konka's independently developed Frequency Conversion TV R1 marks the first application of frequency conversion technology in color TVs, delivering a qualitative leap in image quality and creating a new category within the industry.
The competition in the color TV market has shifted towards quality, with inverter TVs opening up new possibilities. This year, the decline in China’s color TV market has placed immense pressure on manufacturers. Finding new growth drivers has become crucial.
When internet brands entered the market, their focus on rich content and software innovation initially set them apart. However, as content becomes increasingly abundant, hardware capabilities must match. While many traditional brands have focused on smart TV platform operations, leading to content homogenization, Konka has prioritized hardware innovation. Enhancing picture and sound quality is fundamental to the industry’s growth and serves as a key differentiator for professional manufacturers.
Currently, LCD TVs dominate the market. Technologies like QLED, ULED, and HDR have improved LCD quality, yet Konka’s inverter TVs offer even greater enhancements. Experts from the National Radio and TV Product Quality Supervision and Inspection Center analyzed the display technology of the Konka R1 inverter TV. The findings confirmed that the chip, backlight, and screen frequency conversion technologies effectively boost refresh rates, adjust contrast, and optimize backlighting in real-time. These advancements positioned Konka at the forefront of display technology innovation.
Ordinary LCD TVs often suffer from motion blur during sports broadcasts, but the Frequency Conversion TV R1 resolves these issues. Utilizing MEMC Pro interpolation frame frequency conversion, it enhances picture clarity and smoothness, eliminating blurs, halos, jagged edges, and motion trails.
Beyond picture quality, the R1 also excelled in sound, collaborating with Harman Kardon to deliver premium audio experiences akin to those found in luxury cars like BMW and Mercedes-Benz.
The launch of the inverter TV R1 holds significant strategic importance for Konka. As part of its inward transformation and outward expansion strategy, color TVs remain central to Konka’s growth. The company is investing heavily in R&D and marketing to strengthen its brand image and create standout products. The R1 is such a product, driving product line upgrades and fostering new business opportunities.
Previously, Konka began restructuring its branches, reorganizing manufacturing bases, and negotiating joint ventures with overseas clients. Future steps include involving core members in holding shares to corporatize multimedia operations and eventually achieving independent legal status. These reforms aim to position Konka Multimedia for potential listing.
The R1's emphasis on quality signals a return to fundamentals in the TV industry, marking the dawn of a new era in frequency technology.
In the competitive TV market, effective promotion is essential. With the R1 and other innovations, Konka is pioneering a new sports marketing model in the industry. By sponsoring the Jiangsu football team and partnering with La Liga, Konka is preparing for the 2018 World Cup. Such partnerships resonate well with younger audiences, enhancing brand engagement.
Simultaneously, Konka's involvement in entertainment programming, such as "Global Chinese List" and "Reduction of My Life," strengthens its youthful appeal. Products and branding work hand-in-hand, with quality products building consumer trust and brands amplifying product strengths.
As a 37-year-old legacy brand, Konka possesses strong product heritage but faces challenges in appealing to younger demographics. By embracing sports and entertainment marketing, Konka is crafting a modern, dynamic brand identity.
With the introduction of the R1, Konka has pioneered a new category in the color TV industry, injecting fresh momentum. Its innovative sports marketing strategies provide valuable insights for the industry. Through these initiatives, Konka has strengthened user loyalty and brand equity, embarking on a transformative journey guided by its strategy of internal reform and external expansion.
Dongguan Pinji Electronic Technology Limited , https://www.iquaxusb4cable.com