[Engineering dry goods] What processes are required for the approval of LED display for outdoor advertising?

Engineering Tips: What Processes Are Required for the Approval of Outdoor LED Displays?

Published on: November 29, 2017 Source: LED Network Share:

Outdoor LED displays must be approved by local authorities before installation. If not properly authorized, these screens may receive a notice to rectify or even be removed forcefully. To install an outdoor LED display, you typically need to contact several departments such as the Administration for Industry and Commerce, Law Enforcement, Urban Management, and the Urban Planning Bureau. While standards are generally similar across regions, specific requirements can vary significantly.

For a full-color outdoor LED display, the approval process usually involves the following steps:

  1. Apply to the Planning Bureau: First, submit your proposal to the local planning office to ensure that the placement of the screen meets city regulations. You will need to provide documents like a lease agreement for the advertising space, a site map, a security certificate, proof of electricity access, structural drawings, and before-and-after visual designs.
  2. Submit to the Urban Management Department: Once the planning department approves, apply to the urban management bureau to confirm that the installation won’t negatively impact the city’s aesthetics or public safety. If the screen is large, you may also need approval from the Transportation Bureau.
  3. Approve with the Law Enforcement Bureau: After receiving initial approvals, submit your application to the law enforcement department. Provide details about the location, the design of the screen, and any relevant permits obtained so far.
  4. Register with the Administration for Industry and Commerce: Finally, apply to the local industry and commerce office for outdoor billboard registration. You’ll need to present your business license, ID of the responsible person, a copy of the billboard design, a copy of the advertising unit's license, and all previous approval documents from other departments.

In addition to these steps, you must also prepare the following documents when applying for advertisement display approval:

  • A copy of your business license (issued by the Trade and Industry Bureau).
  • A copy of your advertising business license (also issued by the Trade and Industry Bureau).
  • A feasibility study report explaining how the LED screen will benefit the city—such as improving local commercial value, being more manageable than traditional billboards, and aligning with environmental goals.
  • Approval documents from higher authorities, including those from the Planning Bureau, Public Security Bureau, and others.
  • A signed agreement for the use of the advertising site, such as a lease contract if the screen is installed on a mall’s exterior wall.
  • If applicable, documents proving that the installation location has been approved by relevant government departments in accordance with laws and regulations.

Basic conditions for applying for outdoor advertising registration include:

  • Having legal business qualifications.
  • Owning the right to use the outdoor advertising medium.
  • Ensuring that the advertisement location and format comply with national laws and local urban planning guidelines.
  • Limiting the content to advertisements only, unless special exceptions are allowed under state regulations.

The registration procedures require submitting your application 30 days before the ad goes live. Once accepted, you must pay the required fees and publish the ad exactly as registered. Any changes without authorization could result in penalties. Also, if the ad is not published within three months after registration, you must cancel it with the original authority.

Overall, installing an outdoor LED display requires careful planning, multiple approvals, and thorough documentation. Each step is designed to ensure that the display is safe, legal, and beneficial to the community. Whether you're a small business owner or a large advertiser, understanding this process is crucial to avoid legal issues and ensure smooth operation.

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