Domestic tablet launches the September wave of listing

Apple iPad's big fever has caused active follow-up in the global market. However, in the market, the fastest action is actually not HP, Lenovo and other PC giants, but domestic MP3, MP4 manufacturers. Recently, the famous MP3, MP4, and even liquid crystal display manufacturers such as the original Dao, Blue Devils, Zhizhi, ViewSonic and others all announced their new tablet PCs and announced that they would officially go public in September. Although the prices of these products have not yet been formally announced, but according to industry estimates that due to the use of domestic ARM chips, the price should be generally below 2,000 yuan, so low prices will not only form an uproar against the upcoming domestic Apple iPad. It will also effectively kill the e-book reader market.

Rockchip is the biggest behind the scenes as a tablet computer. Why did MP3 and MP4 manufacturers grab the top spot? According to the reporter's understanding, the chip sources for the tablet PCs of the original Dao, Blue Devils and Zhizhi brands are mainly from a company named Ruixin Micro IC Design Co., Ltd. The company is famous in the field of MP4, and its current flagship RK2808 chip. The program holds more than 50% of the MP4 market share. Due to the high-definition playback capability of 720P and the full-format decoding support of MKV, AVI, MP4, and RMVB, as well as the high price/performance ratio, Rockchip and many MP4 manufacturers have formed a very close relationship. Cooperation relationship, which is also the key to gaining MP4 manufacturers' support for product marketization after Rockchip moved to the Tablet PC chip market.

According to reports, most of the tablet PCs that will land in the domestic market in September will use the latest RK2818 chip from Rockchip, and will use open-source Android 2.1 systems to support 7-10 inches of capacitance in hardware specifications. Touch screen, and can be used with WiFi/3G and other different ways of surfing the Internet, so it is not inferior to the Apple iPad in terms of feature richness. However, according to the reporter, most of the products launched in the initial listing are still 7-inch tablet PCs. This is to effectively control the cost. On the other hand, it is to avoid a direct conflict with the Apple iPad. After all, the New Products are User experience and software maturity have yet to undergo market testing. However, according to relevant manufacturers, the current RK2818 chip has been able to impact the 1GHz frequency, and the highest ability to support 1024 × 600 resolution, so the hardware and software will mature in the late 8-10 inch large The screen model directly against iPad.

Or may cause great destruction to the e-book Although there is not much theoretical gap between the hardware and software specifications and the Apple iPad, but Tablet PC based on the Swiss chip microchip program is still new, in particular, from the MP3, MP4 market transformation related Manufacturers have little experience with Internet-enabled products. Therefore, industry insiders estimate that the initial stage of such tablet PCs will mainly attract users' attention with price advantage, and the impact on Apple's iPad may be limited. However, for the e-book reader market, such products equipped with large-size color LCD screens, and the application of more rich features, the price is almost the same product has a lot of lethality.

According to report, in fact, many MP3 and MP4 vendors have already used the combination of cheap chip solutions from upstream manufacturers and Android operating systems to launch alternative e-book reader products against the near-monopoly e-ink screen. E-book reader product. Taking the smart device mentioned above as an example, recently launched an e-book product with the price of only 699 yuan using Androd2.1 system, and there are many domestic MP4 manufacturers using the mature Huaxin CC1600 program to launch 4- 5-inch e-book products have attracted a certain amount of market attention. As for Ruixin Micro, it also repackaged its old RK2808 chip with the Android system and launched a solution for the market with a full set of small-size tablet PCs with 4-7-inch screens. Most of these products have better support for text formats than e-ink e-books, and they also have some high-definition video playback capabilities, and the price is generally below a thousand dollars, which is comparable to e-ink e-books. Less advantage. If the problem of standby time and use time can be improved in the later period, it will undoubtedly have a significant impact on the traditional e-book reader market.