Analysis: LED lighting marketing channels

What are the LED lighting marketing channels? I believe this is a problem that has been plagued by many classmates who have just entered the sales of lamps and lanterns. Here we briefly analyze the LED lighting market marketing channels and hope to help everyone.

LED light sources cannot escape the existing distribution channel system. The sales drivers of LED lamps and traditional light sources mainly depend on price, reputation and service. We analyze LED lighting marketing channels from four aspects.

First, for home lighting products, such as ceiling lamps, wall lamps, desk lamps, floor lamps, kitchen and bathroom lamps, children's lamps, mirror headlights, low-power local lighting products (downlights, spotlights, grille spotlights), etc. Explicit lighting market channels include professional markets, building materials supermarkets, home appliances supermarkets, furniture stores, online sales, and hidden channels are home improvement companies, group purchase (site promotions, online group purchase), electricians (installation companies and decoration teams) and so on.

Second, for the sales of indoor lighting products, daily wearable products such as energy-saving lamps, lamp cups, light bulbs, flashlights, etc., and their dominant lighting market channels include professional lighting markets, building materials supermarkets, consumer supermarkets, and conveniences. Stores, hardware stores, online direct sales, etc., and hidden channels are property management companies (home and business), municipal companies, etc.

Third, functional lighting products, such as eye protection lights, Yuba lights, etc., eye protection lamps have a professional market, building materials supermarkets, consumer supermarkets, bookstores, optical shops, furniture stores, appliance stores, children's products stores, school stores , Vision health products stores, network direct marketing, its recessive lighting market channels are eye hospitals, parent promotion (combined health supplies promotion, such as back back good, myopia treatment instrument) and so on.

Fourth, commercial lighting products, such as downlights, spotlights, grille lights, metal halide lamps, etc., their dominant channels include the professional market, and the recessive lighting market channels include home improvement companies, tooling companies, design institutes, and electricians. , property management (domestic and commercial), advertising companies, exhibition design companies, lighting design companies, etc.

We have divided the LED lighting fixtures into four categories and analyzed their conventional and recessive lighting marketing channels for different categories of lighting products. We hope to borrow some credits for the marketing channels of LED lamps.