CES2017 has closed, although Amazon does not directly participate in the exhibition, but many manufacturers released products equipped with Amazon artificial intelligence voice assistant Alexa to make it the focus. But you may have questions, what is Alexa? Is this focus only an accidental event?
Amazon AlexaTo understand what Alexa is, you must first know Amazon Echo. The Amazon Echo can be used as a smart home control and a portable speaker that is 10 inches high and has a cylindrical design that can be placed anywhere in the home, including the kitchen. Alexa is a personal virtual assistant pre-installed in Amazon Echo, which can receive and respond to voice commands. Alexa can be seen as an Amazon version of the Siri voice assistant.
When using Echo, just say "Alexa" and you can start asking questions, including news, creating task reminders, setting alarm time or playing music. At the same time, Alexa can interact with a variety of smart home devices to control the thermostat or mediate the lights, which looks cool.
Classification of the Alexa APIAmazon opened Alexa's voice technology in June 2015 for free use by third-party developers, enabling Alexa to connect with developers.
Alexa Voice Service (AVS)
AVS refers to the ability to integrate Alexa's API into other embedded devices. If you are a smart device manufacturer and your product has speakers and microphones, you can add Alexa voice drivers to your smart product with simple development, and you can implement your product with microphones and speakers with Alexa Real-time voice interaction.
Alexa Skill Kit (ASK)
ASK means that the product can be controlled by devices integrated with Alexa Voice Service, making it quick and easy to make the product part of "work with Alexa". At the same time, you can let Alexa have more interactive features and add it to your smart device, all of which can be done in the cloud.
Is it accidental that Alexa is the focus of CES2017?Artificial intelligence can be called one of the hottest topics in 2016, and the artificial intelligence closest to our life is the voice assistant in the smartphone. Major technology vendors have launched their own products, including Apple Siri, Google Google Now, Microsoft Cortana and Amazon Alexa.
Ideally, these voice platforms can provide users with guidance without the hassle, however, not all voice platforms have the same potential. Consumers will soon realize that many voice interfaces are not as omnipotent as they claim.
Alexa did two things to avoid disappointing consumers. First of all, Alexa didn't try to do so much. It does not rely on the screen. In a way, it emulates Google's search model, but it's more concise. Google can return a few results, and Alexa only provides the best answer, it needs to be concise. When people search on Google and can't find what they want, they assume that something doesn't exist, or because the search terms they entered are not accurate enough. They won't blame Google for not finding what they want. Alexa's situation is similar. This is a subtle user response, but it may determine the success or failure of the artificial intelligence platform.
In many ways, Amazon is already an e-commerce search engine - Alexa will only further strengthen the company's market dominance. Consumers are no longer so loyal to brand owners, but as Google says about the increasingly obvious comparison shopping trends, consumers are now “looking for the best things: the best products, the most affordable prices, the best Evaluation." And when they want to buy something, they will go to Amazon, not Google. With ease of use and impressive features, Alexa has won the favor of many consumers. Amazon is actively encouraging consumers to use Alexa to shop, and the measures include providing Alexa's exclusive offers to make them form a habit of shopping with voice.
In addition, Alexa is based on features built by third-party developers. It allows other companies and services to expand their value through Alexa, leaving Alexa without a big bag. Currently, most developers are reluctant to develop applications for more than two platforms at the same time, as will AI functionality. Alexa first launched the market with a great consumer-friendly device, which also sold far more than expected, and Alexa became the platform of choice for developers. Google Home, the smart home product of Google, has just been launched, and Apple has not even launched a similar product. At the same time, Alexa is the market leader; it is also being used in other first-class IoT home products, such as Sonos; the number of commands and third-party services and devices it supports is growing rapidly.
Through the above analysis, it is not difficult to see that Alexa has become the highlight of CES2017. It is not accidental. It may even become Android in the smart home market. However, the actual situation still needs us to wait and see.
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