In recent years, the domestic LED lighting industry has developed rapidly, and with the support of national policies, its prospects are even brighter. However, the favorable policies and market prospects attract new manufacturers to join, making the LED lighting industry show a trend of overheating, and also lead to increased market competition and disorderly development of the industry.
The fierce market competition has made it necessary for all major LED lighting companies to adopt various means to seek a place in the industry competition where thousands of companies gather. In the case that the unsustainable means of price fight has been criticized by all walks of life, and the brand building can't be effective in a short period of time, the scale effect and brand effect through the expansion of the channel have always been the preferred way for many enterprises to break through. Channel expansion is one of the important means to open a brand store. At the same time, the number and coverage of the majority of specialty stores are seen as an important indicator of the strength of the company and the brand.
However, the reporter found that the LED lighting industry is currently extremely hot in China, but in the terminal market, there are not many merchants specializing in LED lighting products, and LED product stores are hard to find, and LEDs are rare. The popularity of the lighting industry has formed a clear contrast. Why does this happen? The reporter interviewed relevant people in the industry with such questions.
Guo Jun, director of Sanxiong Aurora Marketing Department, told reporters that LED product stores are the trend of future market development, but to establish a perfect LED store requires strong corporate strength as a support. To establish an LED specialty store, enterprises must have sufficient LED products with reasonable combination structure and accurate positioning. They must have sufficient coverage channels and logistics systems, and must have standardized services. And all of this is based on strong corporate strength.
Guo Jun told reporters that in fact, many LED companies entering the lighting industry have established LED stores in the market, but the general benefits are not satisfactory, which in turn affects the confidence of these companies to continue to build LED stores. The reason is mainly because the company's strength is not enough. These new LED companies entering the lighting industry still need a long time to upgrade and accumulate in terms of brand appeal, product richness, channel soundness and service standard.
For Sanxiong Aurora, in the past ten years, Sanxiong Aurora has established a large number of specialty stores across the country, with relatively complete channels, and achieved good results in brands, products and services. On this basis, Sanxiong Aurora has begun to establish LED stores in some areas according to local conditions and gradually approaching. Sanxiong Aurora will use the characteristics of local business districts, store features, dealers and other characteristics to establish a comprehensive store that uses traditional products to drive LED products under conditions of immature conditions. In the case of mature conditions, special LEDs will be established. Stores and other ways to build a store.
Guo Jun said that in addition to the construction of the store, Sanxiong Aurora also opened a special LED experience hall across the country to increase the consumer experience. Different from the specialty store, the Sanxiong Aurora LED Lighting Experience Hall is a place to showcase Sanxiong's Aurora brand image and LED product value. It is a platform for users and professionals to experience and communicate.
Regarding whether LED lighting companies need to open a wide range of specialty stores, Guo said that as an important sales terminal, specialty stores not only have the function of product display, sales and service, but also an important way for consumers to feel the brand culture and brand strength. Therefore, the construction of LED stores is conducive to building a good brand image in the hearts of consumers, and has a positive role in promoting LED lighting. For the entire industry, the existence of LED stores is conducive to the supervision of the public, media, regulatory authorities, and promote the orderly and standardized development of the industry. However, in the end, enterprises still have to arrange the construction of LED stores according to their own strengths. They must not be blindly happy, and blindly seek more, otherwise it will become a drag on the development of enterprises.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
100 Watt Led High Bay Light is Factory Warehouse Industrial Lighting.High Bay Lamp is a New 'UFO Style' design,Smaller in volume and weight, longer lasting and more efficient the new design is more compact without sacrificing performance. and the 100W High Bay Lamp saves electricity bill and replace the old Metal Halide, HID or CFL bulbs with the new Ufo High Bay Led light.
The fierce market competition has made it necessary for all major LED lighting companies to adopt various means to seek a place in the industry competition where thousands of companies gather. In the case that the unsustainable means of price fight has been criticized by all walks of life, and the brand building can't be effective in a short period of time, the scale effect and brand effect through the expansion of the channel have always been the preferred way for many enterprises to break through. Channel expansion is one of the important means to open a brand store. At the same time, the number and coverage of the majority of specialty stores are seen as an important indicator of the strength of the company and the brand.
However, the reporter found that the LED lighting industry is currently extremely hot in China, but in the terminal market, there are not many merchants specializing in LED lighting products, and LED product stores are hard to find, and LEDs are rare. The popularity of the lighting industry has formed a clear contrast. Why does this happen? The reporter interviewed relevant people in the industry with such questions.
Guo Jun, director of Sanxiong Aurora Marketing Department, told reporters that LED product stores are the trend of future market development, but to establish a perfect LED store requires strong corporate strength as a support. To establish an LED specialty store, enterprises must have sufficient LED products with reasonable combination structure and accurate positioning. They must have sufficient coverage channels and logistics systems, and must have standardized services. And all of this is based on strong corporate strength.
Guo Jun told reporters that in fact, many LED companies entering the lighting industry have established LED stores in the market, but the general benefits are not satisfactory, which in turn affects the confidence of these companies to continue to build LED stores. The reason is mainly because the company's strength is not enough. These new LED companies entering the lighting industry still need a long time to upgrade and accumulate in terms of brand appeal, product richness, channel soundness and service standard.
For Sanxiong Aurora, in the past ten years, Sanxiong Aurora has established a large number of specialty stores across the country, with relatively complete channels, and achieved good results in brands, products and services. On this basis, Sanxiong Aurora has begun to establish LED stores in some areas according to local conditions and gradually approaching. Sanxiong Aurora will use the characteristics of local business districts, store features, dealers and other characteristics to establish a comprehensive store that uses traditional products to drive LED products under conditions of immature conditions. In the case of mature conditions, special LEDs will be established. Stores and other ways to build a store.
Guo Jun said that in addition to the construction of the store, Sanxiong Aurora also opened a special LED experience hall across the country to increase the consumer experience. Different from the specialty store, the Sanxiong Aurora LED Lighting Experience Hall is a place to showcase Sanxiong's Aurora brand image and LED product value. It is a platform for users and professionals to experience and communicate.
Regarding whether LED lighting companies need to open a wide range of specialty stores, Guo said that as an important sales terminal, specialty stores not only have the function of product display, sales and service, but also an important way for consumers to feel the brand culture and brand strength. Therefore, the construction of LED stores is conducive to building a good brand image in the hearts of consumers, and has a positive role in promoting LED lighting. For the entire industry, the existence of LED stores is conducive to the supervision of the public, media, regulatory authorities, and promote the orderly and standardized development of the industry. However, in the end, enterprises still have to arrange the construction of LED stores according to their own strengths. They must not be blindly happy, and blindly seek more, otherwise it will become a drag on the development of enterprises.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
100 Watt Led High Bay Light is Factory Warehouse Industrial Lighting.High Bay Lamp is a New 'UFO Style' design,Smaller in volume and weight, longer lasting and more efficient the new design is more compact without sacrificing performance. and the 100W High Bay Lamp saves electricity bill and replace the old Metal Halide, HID or CFL bulbs with the new Ufo High Bay Led light.
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