Since 2015, with the continuous introduction of consumer products, virtual reality has become a hot spot of development, and the virtual reality industry has also ushered in an important strategic window for development. As another versatile computing platform that is highly probable after computers and smart phones, the true value or significance of virtual reality is reflected in the deep integration and wide application of military, manufacturing, entertainment, medical, cultural arts, tourism and other industries. It will incite the trillions of dollars in output value benefits, and bring about subversive changes in the way humans understand the world and transform the world. In order to keep up with the international development trend, accelerate the development of China's virtual reality industry, and promote the integration and application of virtual reality in various industries, it is necessary to sort out the development of domestic virtual reality industry, and on this basis, look forward to the future development of virtual reality industry. Provide useful reference for the development of China's virtual reality industry and related policy formulation
Development of China's virtual reality industryMarket size
The virtual reality (VR/AR) industry market has good prospects. In 2015, China's virtual reality industry market scale was 1.54 billion yuan. In terms of financing, the domestic VR/AR investment activity has increased significantly since 2015. The financing in the fourth quarter of 2015 and the first quarter of 2016 are close to 1 billion yuan. Among them, equipment financing has the primary position. In 2015, the number of financing cases accounted for 30%, and the financing amount accounted for 69%. Although the number of financing cases for content production accounted for 22%, the financing amount only accounted for 6%.
2. Development characteristics
China's virtual reality enterprises are now divided into two major categories: First, mature industries penetrate into the virtual reality field based on traditional software and hardware or content advantages, among which smart phones and other hardware manufacturers mostly from hardware layout; second, new virtual reality industry companies, including Eco-type companies, platform-based companies and start-up companies, with Internet vendors as the leader in a series of layouts in the hardware, platform, content, ecology and other fields. At present, China's VR industry has the following characteristics:
The capital market has good prospects and the enthusiasm for financing innovation is high. It is estimated that China's VR equipment shipments will reach 8.2 million units in 2020, with more than 25 million users. Compared with the estimated 2.8 billion US VR hardware market in 2020, China's VR hardware market will account for 34.6% of the world. At present, hardware manufacturers are the key industries for the industry financing development of China's VR industry at present, and the total financing of VR hardware developers accounts for 51.9% of the entire VR industry in China.
Content development is recognized by the market, and the offline experience hall is growing rapidly. Since the mainstream devices in China's VR market are still dominated by mobile VR glasses, the number of VR video content development is much larger than that of VR games. There are about 2,700 videos and 800 games on the VR platform. At the same time, the number of VR offline experience halls in China has grown rapidly in recent years, with more than 2,000 in the country.
Start-ups are assembled, and giant companies are waiting to see. Due to the inconsistency of hardware equipment, imperfect industrial chain and standards, lack of virtual reality content and immersive experience, and the small group of users, most of the virtual reality enterprises are start-ups. Most of the giants maintain a wait-and-see attitude, and investment is mainly concentrated. In the angel wheel. Similar to the initial development of the O2O industry, domestic virtual reality entrepreneurship is currently under the guidance of capital-oriented development. Once there is an outbreak in a certain segment, the giants and venture capital will quickly follow up.
Prospects for the development of virtual reality industry1. The market size will reach 100 billion in five years
Global market size. The investment bank's Digi-Capital report shows that by 2020 the global VR market will be $30 billion. SuperData Research predicts that global virtual reality sales will reach $5.1 billion in 2016, and the number of users will reach 38.9 million. In 2017, sales will rise to $8.9 billion, and in 2018, it will reach $13.2 billion. Research firm ABI-Research predicts that VR/AR equipment shipments will increase from 1.5 million units in 2015 to 43 million units in 2020, with a compound annual growth rate of 106%, and may even reach smartphone shipments by 2025. half.
Market size of major application areas. The next general-purpose computing platform released by Goldman Sachs reports that based on standard expectations, the global military VR/AR market will reach $1.5 billion in 2025; the VR/AR market in healthcare, education, and retail will reach $5.1 billion, respectively. $700 million and $1.6 billion; the VR/AR market for games, video entertainment, and live broadcast will reach $11.6 billion, $3.2 billion, and $4.1 billion, respectively. According to game industry analysis company SuperdataResearch, 70 million virtual reality heads will be sold by the end of 2017, bringing $8.8 billion in virtual reality hardware revenue and $6.1 billion in virtual reality software.
The size of the Chinese market. Relevant data show that the market size of China's virtual reality industry in 2015 was 1.54 billion yuan, and it is expected to reach 5.66 billion yuan in 2016. The market size in 2020 is expected to exceed 55 billion yuan. China's VR equipment shipments are expected to be 2020. It reached 8.2 million units and the number of users exceeded 25 million.
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