On the evening of January 17, 2018, the 8th annual Konka Miharu GK Network Video Festival took place at the Himalayan Art Center in Shanghai. The event was a star-studded affair, with numerous high-profile figures from the film and television industry gracing the occasion. "MIG • G" is an original video brand launched by MIYI, offering a platform for video creators to showcase their work and earn revenue. Since 2010, Mickey Video has been organizing the "G-Ok Original Video Contest" and "G-Kan Grand Ceremony," marking the eighth year of this prestigious event.
This year’s festival, titled “Innovation and Infinity,†continued the tradition of celebrating original online video content. It introduced 12 new short video awards, providing more opportunities for talented creators to shine. Over 330,000 videos were submitted, and the total interactions—views, shares, and comments—surpassed 57 million. This impressive engagement highlights the growing strength and popularity of China's original content scene.
“MIG•GK†continues to invest in the development, cultivation, and distribution of original culture, upholding the philosophy of “Let the good meet the right.†Partnering with Konka, a well-known domestic company, it aims to create China’s most professional network entertainment hub. This year marked Konka’s second consecutive year as the exclusive title sponsor, showcasing its commitment to supporting young creators’ creative aspirations.
The ceremony featured a stellar lineup of celebrities, including Huang Xiaoming, Zhong Xinyi, Chen Yuxi, Feng Shaofeng, Pan Yueming, Yan Yixi, Feng Yuanzheng, and many others, who came together to celebrate the next generation of original content creators.
Konka has been a strategic partner of Miye since 2016. Over the past year, the two companies have deepened their collaboration, opening new channels of cooperation between television and operators. More importantly, Konka has elevated its business model, leveraging the “G Guest Ceremony†stage to connect with younger audiences and enhance its brand image.
As user base expands and engagement increases, the commercial value of online video continues to grow. By 2019, the market is expected to reach the 100 billion yuan level. Konka has been closely analyzing user behavior, focusing on brand awareness, content preferences, purchasing power, and loyalty, to better understand and serve its audience.
With the rise of original video content, Konka has integrated its own R&D capabilities with the originality-driven vision of Miye, reinforcing its brand vitality. Looking ahead, Konka is confident in driving innovation and growth in the home appliance industry through smart and engaging marketing strategies.
At the event, the new ARM series of Konka TVs from 2017 made their debut. These included the LED65A1 and LED75A1 models, which had recently won the Industry Promotion Award at the 13th China Flat TV Industry Conference. These smart TVs are designed to simplify everyday life, using voice control to manage not just the TV but also other smart devices in the home.
What sets the A1 series apart is its deep understanding of Chinese users' habits, making it more intuitive and user-friendly than many competing products. By aligning technology with daily living, Konka continues to deliver smarter, simpler solutions that resonate with its target audience.
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