On the evening of January 17, 2018, the 8th annual Konka Miharu GK Network Video Festival took place at the Himalayan Art Center in Shanghai. The event attracted a stellar lineup of celebrities from the film and television industry, showcasing their star power and influence. "MIG • G" is an original video brand launched by MIYI, serving as a platform for creators to showcase and monetize their work. Since 2010, Mickey Video has been hosting the "G-Ok Original Video Contest" and the "G-Kan Grand Ceremony," making this year the eighth consecutive edition.
This year’s festival, titled “Innovation and Infinity,†expanded its reach by introducing 12 new short video awards, offering more opportunities for talented creators to shine. Over 330,000 videos were submitted, and the total number of interactions—such as views, shares, and comments—surpassed 57 million. These impressive figures highlight the growing popularity and strong public interest in China's original content scene.
"MIG•GK" continues to invest heavily in the exploration, cultivation, and distribution of original cultural content. The initiative upholds the philosophy of "Let the good meet the right," and partners with well-known companies like Konka to build China’s most professional online film and television platform. This year marked the second consecutive year that Konka held the exclusive title of "G Guest." By supporting young creators’ creative ambitions, Konka not only strengthens its brand image but also connects with a younger audience.
The ceremony featured a star-studded lineup, including Huang Xiaoming, Zhong Xinyi, Chen Yuxi, Feng Shaofeng, Pan Yueming, Yan Yixi, and many more. Their presence added to the excitement of the night and celebrated the next generation of original content creators.
Since 2016, Konka has been a strategic partner of Mi Ye. Over the years, the two companies have continuously integrated resources, opening new doors for collaboration between television and operators. More importantly, Konka has elevated its business model, using the "G Guest" ceremony as a platform to connect with consumers and enhance its brand visibility.
With the growing user base and increased engagement on online video platforms, the commercial potential of original content continues to rise. It is projected that the online video market will reach the 100 billion yuan level by 2019. Konka has been closely analyzing user behaviors, such as brand awareness, content preferences, and purchasing habits, to better understand and serve its audience.
The integration of original content elements with Konka’s independent R&D strategy has led to significant progress. With the support of Mi Qi, Konka remains confident in its future growth and brand vitality.
During the event, Konka unveiled its new ARM series TV models, which had previously won awards at the 13th China Flat TV Industry Conference. The LED65A1 and LED75A1 models were recognized as top-tier smart TVs for 2017–2018.
The A1 series TV not only allows voice control of the TV itself but also connects with other smart home devices through voice commands. What sets it apart is its deep understanding of Chinese users' habits, making it more intuitive and user-friendly than many other smart products. This aligns perfectly with Konka’s mission to simplify technology and make it more accessible for everyday users.
In today’s entertainment-driven marketing landscape, Konka continues to innovate, engaging with consumers through fast, flat, and interactive methods. Through youth-focused activities and lifestyle-oriented campaigns, Konka effectively communicates its brand values. We believe that Konka’s deep understanding of entertainment marketing will drive significant changes in the traditional home appliance industry.
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