Tailored to the user's preferences, autonomous vehicles will be intelligently planned based on your destination, rather than blindly circling you. Such free transportation is popular with both passengers and marketers. The former is cheap and affordable, while the latter has developed a new advertising model that goes directly to the store and can be used more than the small ads floating on the screen. However, does this really fit the definition of "free"?
As autopilots are approaching, journalists, futurists, economists, and ethicists are beginning to make bold predictions about the future impact of autonomous vehicles.
In their view, the alcohol market will usher in the second spring, because people are no longer worried about the problem of drunk driving. In addition, the car will be equipped with an ethical button, when the accident is about to happen, passengers can choose to save themselves or try to reduce the overall casualties of the car accident. At the same time, our common steering wheel, traffic jams and dashboards will also enter the History Museum, just like the old horses.
Not to mention that these prophecies are not reliable, they all miss a key point that everyone will laugh at, that is, in a world full of self-driving cars, traffic will become completely "free and free." What is said here is not only the freedom for passengers to go without having to do it, driving or going wherever they want to go, but also means that they don't have to spend money on travel. Just ask a car to sit up and get off at the destination.
However, there is no free lunch in the world. If you want to take a free car, you may have to stop at the door of some sponsors for two times.
In other words, in the near future, if you want to "take a free car" to wear through the city, I am afraid I have to stay at McDonald's for fifteen minutes. If you are not a fast food enthusiast, Starbucks can also be a bookstore or a game hall.
If you bring a child, you may have to go to the Disney store. As for young girls, they will definitely be taken to Zara or H&M. Of course, this is tailored to the user's preferences, and the self-driving car will be intelligently planned based on your destination, rather than blindly circling you.
In addition to these stores, the sale of a house can also cost money to pass the door of their community, and the school can also promote it through this means. In the election season, candidates can allow voters to see more of their ads on the road. If you happen to mention that you are a bit cold, or the shoes are broken, then the smart assistant in the device will ensure that the car is driving through the door of a mall. Of course, this mall may have to pay a lot of sponsorship fees.
Such free transportation is popular with both passengers and marketers. The former is cheap and affordable, while the latter has developed a new advertising model that goes directly to the store and can be used more than the small ads floating on the screen.
Suppose you and your friends want to go to the beach to play, just call the car for $20, and take the free car for a while in the Target or Amazon store. Since you will definitely eat some snacks when you go to the beach, the attraction of the free car will be greatly enhanced. However, such "consequences" may be that you have seen a beautiful towel, hat or waterproof case in Target, and if you take it away, your wallet will have to lose weight.
For the newcomers of the future, the comfort, free of charge and the solution to solve the last mile problem is of course their favorite. However, does this really fit the definition of "free"? I am afraid that environmentalists, consumer regulators and health institutions (free travel will make people lack exercise) can't agree.
There is no free lunch in the world. When users who are used to free travel wake up, they may find themselves trapped in excessive consumption.
Is the free taxi really free?Although the popularity of self-driving cars is probably far beyond a decade, potential pitfalls and internal conflicts are early signs.
If you have been to Las Vegas, you will find that in fact, free rental is a special business card for the casino in 2010, but it is not Amazon or Target, but local undressing. Dance club.
Under such a system, it is not the passengers who really benefit, because the taxi driver will bring the passengers to the strip clubs with the most rebates, and the general service in these places is not very good. Of course, in the Internet age, passengers can look at the scores on the Yelp/Mei group in case they are led by taxi drivers.
In the future, if a human driver is replaced by a computer, will this passenger's equation of loss be reversed? This may not necessarily be the result of how the entire system is designed, who is responsible for the design, and the user's perception of where they are. After all, not everyone is willing to be at the mercy of the fare.
Although it seems to be a very simple matter from A to B, it does touch many interests, and we can see some clues from the current navigation application. Take Google Maps, it also depends on selling advertising for a living, so how to improve user stickiness is the top priority, and for drivers, speed and time is everything.
As a result, when congestion occurs at high speeds, the navigation software will direct users to some of the more inaccessible streets, and vehicle noise will affect the lives of local residents. However, since this is a public road and it is not Google, it is impossible for municipal planners and disturbed residents.
However, the navigation software's “one heart for the user only†approach may lead to more difficult traffic control. Therefore, the day when autonomous vehicles are popularized is probably the day when the municipal department tightens the control of navigation algorithms.
Drivers in the era of autonomous driving are algorithms, more precisely the companies that control the algorithm, so they have the ability to influence people's shopping and dining habits, and even let you stop visiting competitors' stores.
In this context, planners may set different permissions for different areas and charge for different roads. For the municipal sector, how to achieve a balance between the rich and the poor, between commercial and civilian use, and between passengers and households is their top priority. However, in the end, what is fair, I am afraid it is a question that has been discussed for a long time.
For example, the rich may impose restrictions on the roads in front of their homes, only the residents and guests can enter, and the fast-tracking roads are more exclusive to the business community. As for the civilians, I am afraid that the turtles will only be able to advance on the roads full of McDonald's, dry cleaners and roadside stalls. Obviously, this will lead to new social injustice.
Utopia's core is still maximizing profitsIt is understood that there are many reasons why free taxis are not widely used at present.
One is that the driver's time cost is too high (even if the driver of the casino is to send the passenger directly to the strip club, instead of visiting several malls or cafeterias on the road). However, if the taxi enters the era of automatic driving, the time cost will drop dramatically.
Second, it is the passenger's distrust of the driver's recommendation. They believe in online evaluation. The intelligent assistants of "all-rounded" on the self-driving car may become the passenger's favorite. They are friendly, smart, and seemingly harmless. . Of course, such a smart assistant may not be born until many years later.
In the future, autonomous vehicles will become a key node in the ecology of smart assistants and personal data providers. The path they set for you is not limited to your orders, but will refer to all data about passengers. Data giants such as Amazon, Baidu, Google and Uber are chasing autonomous cars, and their personal data will become their super gold mines.
Of course, only by getting a deeper understanding of your life, intelligent assistants can make the best road planning, which is what the taxi driver and the unfamiliar Uber driver can't do. A smart assistant's smile will never make you feel uncomfortable or embarrassed, because it may know you better than you.
The smart assistant is like your buddy and girlfriend. It will tell you to leave early because you have to set aside time to buy a birthday present for your daughter. It will tell you whether to cut your hair or recommend a new restaurant. Of course, all this may be its disguise. Behind these warm things is money.
Such a future looks like a technology utopia, but in fact its core has not changed. Like the free taxi in Las Vegas, the only goal of the system is to make money, and the self-driving car is only more convincing.
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