Home appliance industry battles its own brand to dominate the market

Recently, the "fierce fighting" movie was hit. People face competition all their lives, they need to continue to face challenges and even make a comeback. The home appliance industry has been fighting for more than 30 years in the harshest market environment, and has become one of the most competitive and most mature industries. Today, while the home appliance industry is booming, it is still facing fierce competition, seizing market share internally, opening up Chinese brands to the outside world, and walking on a road full of competition and full of opportunities.

Guild Wars National Brands Lead the World for Thirty Years

At the end of June 2013, the "China's 500 Most Valuable Brands" list was announced. Picking up this long list, from time to time, there are 3C industry brand names that come into view. Lenovo, Haier, Suning, Changhong, and so on, each of the list of brands have numerous aura and brilliant shroud.

It can be said that compared with other industries, the home appliance industry is currently the most successful company in establishing its own brand, and there emerged batch after batch of brand-name companies. But whoever can think of, at the beginning of the development of the home appliance industry, it actually started from the full introduction. Including the introduction of production technology, the introduction of production equipment, the introduction of production lines, and even parts and components imported from abroad.

As one of the earliest, most competitive, and most mature industries in China, the home appliance industry is constantly enriching consumer demand and is also on the road of rapid development. The process of running this is actually a process full of fierce fighting. In the 80s of last century, Chinese home appliance companies chased after waves, and made a difficult start in the fierce battle. In the 1990s, in the face of foreign brands flooded by household appliances, China’s home appliance industry fought bravely in the fierce battle; in the 21st century, China’s home appliance industry as a whole Rapid development, but in this process is full of price warfare, channel warfare, technology warfare, mergers and acquisitions and other issues, so China's home appliance industry to actively create an industrial chain, through a more flexible sales policy to seize market share, and actively build their own brands, so that One after another famous brand goes abroad.

It took about 30 years for Chinese home appliance companies to complete the leap from nothing to their own brands. Listening to this history, you can imagine what fierce battles the home appliance industry will undergo in order to get to where it is today.

Technological enterprise strong competition

In today's home appliance market, independent brands are blooming all over the place, and the competitive situation that you are chasing after has been highlighted. The continuous upgrading of technology has led to further intensification of fierce battles between products.

In the aspect of white electric ice washing, fierce fighting exists at all times. Based on the traditional cooling and heating functions, air-conditioning provides more value-added services, such as the removal of PM2.5, addition of formaldehyde, anti-theft alarm and other functions, while more energy-saving and environmentally friendly air-conditioning products are constantly on the market. In terms of ice washing, appearance wars, function wars, price wars, etc. were also played. Fierce fighting is in full swing, and new products and new features are constantly emerging in the market.

In the traditional black-black competition, TV constantly upgrades. From the hardware point of view, from CRT TVs, to LCD TVs, to the upcoming OLED TVs, technology has been continuously upgraded; from the perspective of TV definition development, experienced analog television, digital standard definition television, HD high-definition television, FUD Full HD TV Afterwards, this year has entered the new phase of television development in an all-round way - the era of UHD ultra-high definition television has come; from an application perspective, in the past, television broadcasts have been viewed in the past, and in the era of 3D era and smart television, humans have been brought into the world to see. The era.

At the same time, cross-border fierce fighting has also occurred from time to time. Take TV as an example, IT brands are not news any longer, and they use software advantage to continuously penetrate the TV industry. In the future, a piece of screen will be placed there. Whether it is a TV, a tablet, or a mobile phone, anyone can tell. The delimitation of functions has become increasingly blurred, or the only difference is only the size.

In recent years, Japan’s home appliance giant Japan’s loss has declined, and China’s home appliance industry has flourished and is as vibrant as Chaoyang. In the Chinese market, home appliance sales of self-owned brands accounted for about 70% of the market share. The era when foreign brands were all over the market was gone forever.