This article comes from a Chinese immigrant from North America. When discussing the overseas market, the author talked about the TV box market and some unexpected reality. This document is provided by him. Due to the current policy issues in China, TV box manufacturers have been greatly affected, and for the foreign box market, it is worth exploring the domestic TV box manufacturers. Therefore, this document is collated for reference by manufacturers in the industry.
Third Screen, Smart TV Solution
The TV screen is the third screen behind the computer screen and the mobile phone screen. Intelligentization becomes the latest development opportunity for traditional TVs; the current smart TVs have built-in smart applications and limit the upgrade space of the smart terminals; the operation of the external notebook computer is very inconvenient. It can't meet the needs of the average family. The solution of an ordinary TV-connected OTT Box is the most convenient and affordable.
Mainstream application, video combination
The North American mainstream market OTT box has been divided by three major brands (Roku-$99, Apple TV-$99, and Amazon Fire Box-$99, Google's chromecast is a computer projection method). OTT box video applications are mainly drama, music, sports, and games
North American mainstream movie video applications include Youtube, Netflix, Hulu plus, etc. Different models will correspond to their own iTunes or Amazon Instant Video
OTT Box in China
Since 2013, the sales volume of OTT Box represented by millet boxes (China retail price ¥299, Amazon $89.99) has reached 10 million units, 70% of sales are based on the Internet, and local playback has been functionally implemented (playing U disk or Mobile video files in the hard disk), on-demand internet (you can watch Youtube, Youku and other video content) and live webcast (you can see hundreds of TV channels)
Home country applications and mainstream applications
According to market research, immigrants are willing to pay $4.99~$7.99 per month to watch live TV broadcasts in their mother country. OTT Box is actually a small computer, so Skype and other IP phones can also meet the communication needs between immigrants and their relatives and friends.
Of course, mainstream video applications, such as Youtube and Netflix, should also be installed in the United States to take into account the needs of immigrants to mainstream American society;
Main page and one-click installation application integration
Android system Root; main page: TV application market (autonomous), browser (Chrome?), video application (Youtube?), music application (Vevo?), cloud space (DropBox?), IP phone (Skype?), a Key installation applications and remote installation, projection, multimedia players, etc.;
Recommended Application Integration: Oversea TV stream, Netflix, Hulu Plus, Amazon Instant Video, Crackle;
Expected revenue opportunity
One-time sales revenue of OTT Box itself, $89/unit US retail price);
The home country TV live application monthly income ($4.99~$7.99 15%); sales of box-related accessories (wire, mouse, headphones, speakers, etc., at least half of the profit) IP phone charges, whether it can be divided into, is still under discussion .
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