On April 14th, Xiaomi TV announced the launch of "616 Millimeter TV Free Membership Day." Anybody who opens the millet TV on this day can watch the paid content that the member can see for free.
Xiaomi hopes that this day's free member day will allow users to experience the quality of Xiaomi TV's mass content, and that the free membership day may become an irregular event for Xiaomi TV once every quarter or once a month.
"616 Millimeter TV Free Membership Day" is another innovative attempt after the joint iqiyi launched the 199 yuan ultra-low-cost millet TV member. It will allow users to experience the full range of high quality content such as film and television, variety shows, sports, games, etc., which are covered on TV. However, Free Membership Day does not mean that members are free. Wang Chuan said that although the free membership day is free, he still hopes that users will pay for high-quality content after the free experience. Xiaomi will also provide more and better paid content jointly with iqiyi.
In terms of movies:
The total number of movies on the Xiaomi TV platform exceeded 8,000, of which Hollywood had over 2,500 movies. Including the top ten blockbusters at the 2015 China cinema lineup. Since January 2016, in just over two months, Xiaomi TV and Xiaomi Box have been on the line for “Looking Dragons,†“The Ants,†“Old Gun,†“Thugs, Angels,†and “Three Dozen White Bones.†And so nearly 20 blockbusters at the box office.
TV drama field:
Xiaomi TV won the top spot in the opening year. Exclusively broadcast the first explosive Korean drama "Descent of the Sun" in 2016, and the first zero-hour difference synchronization broadcast mode between China and South Korea. In terms of home-made dramas, the national ratings for 2015 were TOP50, 49 TVs for millet were on line, 2016 had a TOP30 rating, and 27 TVs were online.
Variety, documentary, sports and other resources:
In 2015, the nation’s variety shows with TOP50 ratings, 48 ​​mini-TV lines, 2016 Q1 ratings, TOP30 variety shows, 27 mini-TV lines, and massive amounts of genuine BBC documentaries and over 1000 hours of extremely clear documentary resources; In the sports field of concern to the Chinese, Xiaomi Television will successively access top competitions such as the Champions League, AFC Champions League, Premier League, United States Professional Golf Tour, French Open, Wimbledon, US Open, China Open, La Liga and the United States NFL.
Live area:
At present, many major events and competitions have been broadcast, including the Asia Music Festival, WCA, WCS, CSL, and HPL, the ASEAN Cup International Football Invitational, and the American Film and TV Golden Globe Awards. The artificial intelligence AlphaGo of Google and South Korea’s Jiushi player Li Shishi’s man-machine battle saw over 10 million viewers. At present, Xiaomi TV is also broadcasting the UN general secretary election. This is the world's top interview and the first time it is broadcast live globally.
Video games:
Xiaomi has achieved explosive growth. In a short period of one year, Xiaomi’s video game business achieved a surge of more than 10 times. He also invested directly in some game companies and reached in-depth cooperation with several game manufacturers to customize large-scale games that are compatible with television. At present, there are exclusive games such as "Crossing the Street Every Day" and "The Prideful Eagle" landing on the Xiaomi TV. Following this, Xiaomi will also launch several exclusive video game titles such as "Fighting Champions" and "I Want to Close the Sky".
According to the March 2016 network-wide monitoring data released by AVC, in March 2016, the Xiaomi TV smashes all television brands in the whole network slim (≦20mm) TV sales brand rankings. It ranks first with a market share of up to 74%.
Smart TV is a cross-border television. Whether it is only hardware or content only, it is not a qualified smart TV. Only by bringing together hardware, software, Internet services, and massive amounts of quality content, can we bring a complete smart TV experience to users.
Xiaomi hopes that this day's free member day will allow users to experience the quality of Xiaomi TV's mass content, and that the free membership day may become an irregular event for Xiaomi TV once every quarter or once a month.
"616 Millimeter TV Free Membership Day" is another innovative attempt after the joint iqiyi launched the 199 yuan ultra-low-cost millet TV member. It will allow users to experience the full range of high quality content such as film and television, variety shows, sports, games, etc., which are covered on TV. However, Free Membership Day does not mean that members are free. Wang Chuan said that although the free membership day is free, he still hopes that users will pay for high-quality content after the free experience. Xiaomi will also provide more and better paid content jointly with iqiyi.
In terms of movies:
The total number of movies on the Xiaomi TV platform exceeded 8,000, of which Hollywood had over 2,500 movies. Including the top ten blockbusters at the 2015 China cinema lineup. Since January 2016, in just over two months, Xiaomi TV and Xiaomi Box have been on the line for “Looking Dragons,†“The Ants,†“Old Gun,†“Thugs, Angels,†and “Three Dozen White Bones.†And so nearly 20 blockbusters at the box office.
TV drama field:
Xiaomi TV won the top spot in the opening year. Exclusively broadcast the first explosive Korean drama "Descent of the Sun" in 2016, and the first zero-hour difference synchronization broadcast mode between China and South Korea. In terms of home-made dramas, the national ratings for 2015 were TOP50, 49 TVs for millet were on line, 2016 had a TOP30 rating, and 27 TVs were online.
Variety, documentary, sports and other resources:
In 2015, the nation’s variety shows with TOP50 ratings, 48 ​​mini-TV lines, 2016 Q1 ratings, TOP30 variety shows, 27 mini-TV lines, and massive amounts of genuine BBC documentaries and over 1000 hours of extremely clear documentary resources; In the sports field of concern to the Chinese, Xiaomi Television will successively access top competitions such as the Champions League, AFC Champions League, Premier League, United States Professional Golf Tour, French Open, Wimbledon, US Open, China Open, La Liga and the United States NFL.
Live area:
At present, many major events and competitions have been broadcast, including the Asia Music Festival, WCA, WCS, CSL, and HPL, the ASEAN Cup International Football Invitational, and the American Film and TV Golden Globe Awards. The artificial intelligence AlphaGo of Google and South Korea’s Jiushi player Li Shishi’s man-machine battle saw over 10 million viewers. At present, Xiaomi TV is also broadcasting the UN general secretary election. This is the world's top interview and the first time it is broadcast live globally.
Video games:
Xiaomi has achieved explosive growth. In a short period of one year, Xiaomi’s video game business achieved a surge of more than 10 times. He also invested directly in some game companies and reached in-depth cooperation with several game manufacturers to customize large-scale games that are compatible with television. At present, there are exclusive games such as "Crossing the Street Every Day" and "The Prideful Eagle" landing on the Xiaomi TV. Following this, Xiaomi will also launch several exclusive video game titles such as "Fighting Champions" and "I Want to Close the Sky".
According to the March 2016 network-wide monitoring data released by AVC, in March 2016, the Xiaomi TV smashes all television brands in the whole network slim (≦20mm) TV sales brand rankings. It ranks first with a market share of up to 74%.
Smart TV is a cross-border television. Whether it is only hardware or content only, it is not a qualified smart TV. Only by bringing together hardware, software, Internet services, and massive amounts of quality content, can we bring a complete smart TV experience to users.
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