From the digital wave disrupting the music market to the streaming music leading music consumption form, the music industry has undergone tremendous changes. In the third year of continuous industry recovery, we are curious – what is the subversive technology of the next music industry?
At the Yunqi Conference some time ago, the Discovery Action of the shrimp app was the first to introduce AI composing, picture soundtracks, and human-machine interactive music, which enabled listeners to truly experience the reach of black technology. The AI ​​play mode launched by Shrimp APP can be targeted to recommend songs based on user preferences, and based on this to expand the type of music users listen to.
The mutual involvement between music and technology is more and more profound. Every aspect of the music business ecosystem seems to have the integration of technological innovations, and these innovations may hide the next generation of technology disruptors.
Big Data: User Behavior Prediction, Customized Personalized ExperienceBig data has become an important part of the music industry, but there are still many companies that cannot effectively analyze information and gain competitive advantage. At the same time, many organizations with data analysis capabilities are rapidly developing, and start-up companies that focus on music data analysis are erupting each year.
One of the highlights of the world-wide B2B Music Industry Conference - Midem Conference, is undoubtedly the international music startup contest Middemab, the game selected the streaming media platform SoundCloud, and music data analysis company Next Big Sound and Echo Nest.
The winner of this year’s competition is the French Soundcharts, which can provide brand and artist’s rankings for more than 50 countries, song lists, radio stations in 15 countries, and data tracking services for more than 2 million social media accounts. Has successfully raised 3.1 million U.S. dollars and is ready to expand globally.
Many industry experts believe that the effective use of big data is a breakthrough point in thoroughly opening up new ways of music distribution, which is of unprecedented importance to the current music industry. Based on this, companies can tailor personalized experiences based on user attributes, targeted advertising, and highly customized song recommendation services to create additional revenue sources.
Therefore, user behavior prediction analysis will be the frontier technology in the next field of data analysis. By detecting the decentralized social media data, the data is correlated with user behaviors and the user behavior patterns are extracted from it to further understand consumer attitudes and preferences. Arters To Watch Records, a subsidiary of the UK-based Warner Music Streaming-first, will be able to use algorithms to find tracks that have a dramatic increase in the popularity of streaming media, and to tap potential artists for signing goals through big data operations.
Virtual Reality: The immersive experience of audiovisual interactionCompared to plugging in headphones to listen to digital music on mobile phones, virtual reality (VR) has brought us an immersive immersive music experience. Of course, the question is whether this technology will be widely accepted in the future, or will it be reduced to a niche toy?
However, at present, the industry giants have shown strong interest in VR. For example, MelodyVR, a UK music content platform startup, has signed agreements with Warner Music Group, Universal Music Group and Sony Music, and invited top three musicians under the label to create a disruptive VR music experience. VR interacts with the singer in one-on-one shows, concerts, backstage, and recording studios.
In June of this year, Melody VR parent announced that it had completed a $6.5 million financing and entered into a global partnership with Microsoft. The MelodyVR application will be used to access Windows MR head-mounted display for all Windows mixed-use devices. Another American VR startup company, The WaveVR, combines immersive lighting display with interactive gaming experience to create a live music experience, and focuses on social functions. Fans can not only interact with performers but also can dance and paint with friends.
In January of this year, the game company Unreal Engine created an exciting close-range experience for the fans of the electric combination Chainsmokers: combining music and high-end visual effects, real-time display of the new song "Paris" MV through the VR program, the audience each time Different sound and picture experiences can be harvested during playback. In collaboration with the creative agency Ralph and Kuju, an interactive entertainment studio, this exclusive VR program developed exclusively for Sony PlayStation®4 debuts at the Sony Music Lost in Music event.
Although VR hardware devices are catching up with market demand and technologies are maturing, music practitioners must solve legal-related issues, such as defining copyright licensing terms related to VR experiences. After conquering the legal difficulties, virtual reality will completely change the future of viewing concerts.
Artificial intelligence, chat robots, and speech recognition:Facilitate authoring and voice manipulation environment
Artificial intelligence (AI) technology is growing exponentially in all industries, changing the way companies conduct business and even redefining our daily lives. Various music companies are racing to use this technology to raise the software level to a higher level.
Google’s Magenta tunes the simple musical notes into the basic melody by adjusting the tunes in the arranger's machine learning; Sony's Flow Machines project at the Computer Science Lab (CSL) in Paris creates a smash hit with machine learning. The "Beatles Style" popular song "Daddy's Car", based on the MIDI version of Bach's machine learning, automatically generates "Bach-style" piano music, and adapts the "Ode to Joy" to various genres, including electronic, jazz, and Bossa. Nova, British rock and so on.
From movie and TV soundtracks to video games and even hit popular songs, AI has opened up a new era in music creation. However, some musicians protested that AI was forbidden from using their previous recordings and works for machine learning; other artists were aware of AI's creativity and applied it to their work.
The speech recognition technology developed together with AI also has the potential for long-term development. In the near future, the maturity of speech recognition technology will surely bring about a more advanced Chatbot, a combination of new technology and hardware, and bring more personalized product experience to the market.
China's Vinci Smart headphones are equipped with an Amazon Alexa-style voice control assistant that can understand the user's listening preferences and track their activities. On the hardware, music search and voice control functions will also become more common. A VoiceLabs report said that smart speakers have been widely accepted by the market, and shipments of Google Home and Amazon Echo speakers are expected to triple in 2017 to 24.5 million.
At the same time, the higher expectations of music consumers and artists for music creation, listening, and playback continue to impact the already established music industry model. Whether it is big data, AI or VR mentioned above, these technologies that were once seen as science fiction have finally come true, satisfying fantasy and market demand, and many companies and new entrants are actively researching and developing. These technologies. In order to stand out from the competition and gain a place in the industry, music companies must always be at the forefront of the technological revolution, or at least with these technologies.
Of course, this does not mean that music companies must solve each problem on their own, but can cooperate with professionals with experience in planning, development, and implementation at the business model level to seize the air in advance. With the continuous impact of the new technology wave on the music industry, music technology companies will have more opportunities to succeed in the industry reshuffle.
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