3D TV popularization encounters bottlenecks, five major development problems to be solved

As the World Cup is approaching, it has driven the rapid development of its accompanying related industries. This naturally includes 3D display technology. The popularity of 3D technology is evident in the box office results of many films that are being shown worldwide.

Here we can't help but throw a cold water for the hot 3D. It is true that 3D technology has been regarded by most industry insiders as the development direction of the next display technology. However, there are still many problems to be solved in the popularity of 3D TV.



Lack of source, standard unified problem to be solved

The first is the lack of content sources. Currently, Panasonic, Toshiba, Sony and Samsung have a large advantage in 3D technology. The introduction of 3D products to the market is also dominated by Japanese and Korean companies. However, the popularity of 3D still takes time, because the promotion of LCD, PDP, or LED-backlit LCD is a change in market consumption demand caused by the upgrade of a single product level. But 3D and Internet TV are interactive sensory developments that involve the entire industry chain system. Need to cooperate with upstream 3D content sources, 3D production equipment, 3D industry standards, etc., especially upstream content providers and program manufacturers

If there is no content, 3D TV can only be a display. A "full HD" concept allows the Chinese to spend a few years in advance. Moreover, unlike the Internet TVs promoted by domestic enterprises, 3D content now has a shortage of problems on a global scale, basically starting from scratch. Therefore, it is easy to produce and sell 3D TV, but as a color TV manufacturer, how to use its own power to guide and promote the participation of upstream programs and content source providers, how to enable them to share the commercial benefits of this new product, this is for Panasonic. For Samsung, it is necessary to consider building a new business model and industrial competition system for 3D TV.



There is also a problem that is easily overlooked, that is, the standards of 3D technology are not uniform. This problem has become a bottleneck restricting the market as the market penetration of the product accelerates. The early reunification of 3D technical standards is a prerequisite for determining the future sustainable development of this industry, allowing upstream content providers to confirm the commercial space of this industry in the future. As a complete machine manufacturer, Panasonic, Sony, Samsung and other companies must now vigorously popularize and promote 3D TV, computers and DVDs in the market. Let more manufacturers participate in the 3D industry, which is why Panasonic and Samsung are eager to promote 3D TV.



Market introduction period creates high prices

At present, the domestic brands of 3D TVs in Beijing's major home appliance stores are mainly concentrated between 40 inches and 55 inches. The lowest price is more than 10,000 yuan, and the price of mainstream products is about 20,000 yuan, which is the same size as the same brand of LCD. TV prices are thousands of dollars higher. The price of 3D TVs imported by foreign brands is even more alarming. Even during the “May 1st” period, the price has not been much loose. And some domestic brands of TV manufacturers did not put 3D TV out of the booth. When consumers consulted, the guides said that it would take some time to get on the shelves.

In addition to the high price of 3D TV itself, due to incompatibility reasons, consumers must also be equipped with corresponding 3D glasses (about 1000 yuan per pair), special high-definition 3D discs (100 yuan per market price), 3D Blu-ray Complementary products such as DVD players (each with a market price of about 3,000). Take our usual family of three as an example. After purchasing a 3D TV, the manufacturer will need to purchase a pair of 3D glasses and a 3D Blu-ray player for a total price. Also more than 4,000 yuan.

Although individual manufacturers have launched a value-for-money package promotion for 3D TV to give away source, glasses and 3D Blu-ray. This is also a more pragmatic current program, and it is also a way to give consumers more affordable. However, the follow-up problem of lack of film source is still a situation that is “not imaginable”.



Dizziness forced the Japanese economy and industry to set 3D standards

3D images enable people to enjoy images that are full of liveliness, but there are also problems such as eye fatigue and mood. The Ministry of Economy, Trade and Industry of Japan has decided to develop standards to prevent image producers from producing images that are too stereoscopic.

The Ministry of Economy, Trade and Industry is also preparing to make recommendations to the International Organization for Standardization to popularize Japanese standards around the world. The Ministry of Economy, Trade and Industry believes that only by establishing an environment that allows people to enjoy 3D images with peace of mind, Japan's TV and imaging software and other related industries can be further developed.


3D projection display

In addition, in the future, the Ministry of Economy, Trade and Industry will also provide lectures to train young talents while assisting manufacturers to develop and produce 3D images.

Through these measures, the Ministry of Economy, Trade and Industry is preparing to increase the size of the 3D content market from 15 trillion yen (1 US dollar to 94.02 yen) in 2008 to 20 trillion yen in 2020, and the number of employed people is 310,000. The number of people has increased to 360,000. The Ministry of Economy, Trade and Industry will include this policy in the government's new growth strategy introduced in June.



Same as 3D image, which one is plasma LCD?

Since the current 3D TV needs to wear 3D glasses, the viewer's vision requirements are relatively high. The British government restricts children under the age of 9 from entering the cinema to watch 3D movies. In China, television has become the center of home audio-visual entertainment. Many elderly people and children often watch TV programs.


CES2010: Panasonic displays 152-inch 3D plasma TV

The high multiplier refresh rate means that you can technically play 400 frames per second (400 Hz as an example), eliminating smear and clearly displaying dynamic images. When using active shutter glasses to view 3D programs, the left and right eyes can see 200 frames of slightly different images, and truly feel the immersive 3D audiovisual experience.

Nowadays, many TVs on the market can only have 100Hz or 200Hz technology. After wearing 3D glasses, the left and right eyes can only get 50 frames or 100 frames with slightly different pictures. There is a big gap between the visual effects and 400HZ technology. Such a high refresh rate also reduces the impact of 3D ghosting, avoiding dizziness, and allowing consumers to get the best visual comfort when watching 3D programs. To a large extent, consumers are worried about dizziness and damage to vision health when watching 3D TV.


Watch 3D plasma TV

Through our evaluation of 3D TV, the imaging advantage derived from the active illumination of plasma TV, the dynamic effect is excellent, which also makes wearing glasses to see 3D is not very dizzy (only for personal feelings). Moreover, there is basically no problem with the viewing angle, and you can enjoy 3D images at any angle.



How to treat 2D to 3D?

If "Avatar" successfully set off the public's goodwill for film 3D technology, "Alice in Wonderland" consolidates this market, then continue to follow the trend of "The Battle of the Gods" and other "forced 3D" films, there will be hard work The possibility of the establishment of the masses of word of mouth is destroyed. The true 3D film source needs to be shot by a certain camera through a certain camera. The 2D film source shot by the ordinary camera can not catch up with the true 3D effect of the two cameras by the specific algorithm.


2D to 3D

The previously released "The Battle of the Gods" is a "3D" film that was later produced through 2D to 3D technology. Its performance in 3D is disappointing to many fans who are full of expectations. Many fans who watched the film said that "The Battle of the Gods" lost the shocking effect that 3D blockbusters should have, just like watching stereoscopic stickers.

Content is at the heart of the development of 3D TV, but this does not mean that we are interested in any content that is related to "3D". However, this has to be seen on both sides. If you go to the theater, the sensory impact will be the first. Pure 3D is a must. But if you are at home, pragmatically takes the first place. Most of the current 3D TVs are capable of providing 2D/3D functions, both for viewing 2D sources and for 3D effects. If there is no suitable 3D source on hand, if consumers want to experience 3D effects first, 2D to 3D is also a more pragmatic solution.

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